Eyeshadow
FailShoppers spend an estimated $2K a year here, so Eyeshadow is a Fail.
- Flapen Score
- 42 / 100Top 19% of 111 Beauty niches · +7 vs the category median of 3542
- Market size
- $2K/yr10K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 10 sellers
Flapen Score
Eyeshadow against its category
The dotted line is the Beauty average. Past it, Eyeshadow is stronger. Inside it, weaker.
Market
The Eyeshadow market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eyeshadow 10K times last year and spent an estimated $2K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $2Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- eyeshadow3K searches a year
02 · Price
A sale here is worth $19.76.
Listings sell for $19.76 on average, from $9.49 to $39.69. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $19.76 that is $0 to $2K a year per listing.
- Average price
- $19.76inside the $15 to $100 sweet spot
- Price range
- $9.49–$39.69
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #31 within Beauty. It carries 13,162 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 92%
- Out of stock, average day
- 5.7%
- Average rank
- #31in Beauty
- Average rating
- 4.47 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,162per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wet N Wild Eyeshadow Palette 10 Pan Nude Awakening
- Price
- $9.49
- Rating
- 4.4/5
- Reviews
- 7,194
- Age
- 5y ago

Eyeshadow Palette Colorful 40 Colors Colorful Eyeshadow Palette High Color Reproduction Colorful Eyeshadow Palette for Halloween Carnival Makeup Palette for Stage Parties Performances
- Price
- $19.91
- Rating
- 4.5/5
- Reviews
- 26,870
- Age
- 7y ago

L.A. Girl Beauty Brick Eyeshadow Nudes 12 g Powder
- Price
- $15.25
- Rating
- 4.4/5
- Reviews
- 24,647
- Age
- 11y ago

ULTIMATE shadow palette #warm neutrals 16 x 0 83 gr
- Price
- $22.90
- Rating
- 4.6/5
- Reviews
- 39,459
- Age
- 9y ago

Wet n Wild Always Naked Eyeshadow Palette Nude Neutral Eye Makeup Blendable Warm And Cool Nude Pigments Matte Shimmer Glitter Creamy Smooth
- Price
- $12.88
- Rating
- 4.2/5
- Reviews
- 8,325
- Age
- 4y ago
Trending
estimated 90-day click momentum
3CE Multi Eye Color Palette #SOME DEF with Eyeshadow Brushes 4ea 1 Count (Pack of 1)
- Price
- $39.69
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 5y ago

L.A. Girl Fanatic Eyeshadow Palette The Nudist The Nudist 125.5 g
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 373
- Age
- 7y ago

Revlon Eyeshadow Palette by ColorStay Day to Night Up to 24 Hour Eye Makeup Velvety Pigmented Blendable Matte & Shimmer Finishes 530 Seductive 4.8 g
- Price
- $10.48
- Rating
- 4.4/5
- Reviews
- 25,556
- Age
- 13y ago

e.l.f. Perfect 10 Eyeshadow Palette Ten Ultra-pigmented Nude Matte Shades Blendable Formula Vegan & Cruelty-free Nude Mood (Packaging May Vary)
- Price
- $18.02
- Rating
- 4.5/5
- Reviews
- 3,287
- Age
- 7y ago

UCANBE Spotlight Eyeshadow Palette Colourful 40 Colours Colourful Eyeshadow Palette for Halloween Carnival Colourful Eyeshadow Palette High Colour Rendering Make Up Palette for Stage Parties
- Price
- $28.84
- Rating
- 4.6/5
- Reviews
- 13,968
- Age
- 6y ago
Newest
by launch date
Wet n Wild Always Naked Eyeshadow Palette Nude Neutral Eye Makeup Blendable Warm And Cool Nude Pigments Matte Shimmer Glitter Creamy Smooth
- Price
- $12.88
- Rating
- 4.2/5
- Reviews
- 8,325
- Age
- 4y ago

3CE Multi Eye Color Palette #SOME DEF with Eyeshadow Brushes 4ea 1 Count (Pack of 1)
- Price
- $39.69
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 5y ago

Wet N Wild Eyeshadow Palette 10 Pan Nude Awakening
- Price
- $9.49
- Rating
- 4.4/5
- Reviews
- 7,194
- Age
- 5y ago

UCANBE EXOTIC FLAVORS Neon Eyeshadow Makeup Palette - 48 Colorful High Pigmented - Rainbow Matte Shimmer Glitter Eye Shadow Make Up Pallet Gift Set
- Price
- $20.19
- Rating
- 4.6/5
- Reviews
- 7,553
- Age
- 5y ago

Colourpop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
- Price
- $23.40
- Rating
- 4.4/5
- Reviews
- 669
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
10
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 100%
Open market
10%
- UCANBE26%
- wet n wild21%
- L.A. Girl19%
- NYX PROFESSIONAL MAKEUP10%
- REVLON7%
- e.l.f.7%
- Open — no brand owns it (2 brands, 10%)
Demand
Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyeshadow3K/yr
- eyeshadow palette5K/yr
- eye shadow2K/yr
- eye shadow palette1K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeshadow
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









