Is eye cream profitable to sell on Amazon Singapore?

The niche generates $0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).

How competitive is the eye cream niche?

10 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.

When does demand for eye cream peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the eye cream niche?

Listings span $15.04–$29.95; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 17,471 reviews — the moat a new listing must climb.

eye cream

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible$15.04–$29.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.80

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Review moat

Bad17,471

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, eye cream is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

eye cream market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #27
Page quality: 0%
Prime: 67%
Sponsored: 25%
Out of stock: 6.1%
Avg brand age: 76 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

21%

CeraVe24%
RoC16%
Neutrogena14%
medicube9%
Beauty of Joseon8%
e.l.f.8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top eye cream search terms

eye cream6K/yr -14.0%1.5% conv.
eye serum818/yr +70.3%0.5% conv.
eye cream for dark circles754/yr -32.9%1.3% conv.

All search terms

Top eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RoC Retinol Correxion Line Smoothing Anti-Aging Retinol Eye Cream for Dark Circles and Puffy Eyes 0.5 Ounce (Packaging May Vary)

RoC$26.934.3★32,773 rev

Neutrogena Visible Repair Retinol Eye Cream 15g

Neutrogena$25.604.4★23,860 rev

CeraVe Skin Renewing Vitamin C Eye Cream | Vitamin C Hyaluronic Acid Ceramides & Caffeine | Under Eye Cream For Dark Circles and Puffiness | Fragrance Free & Ophthalmologist Tested | 0.5 Fl. Oz

CeraVe$25.314.4★2,182 rev

[Medicube] PDRN PINK PEPTIDE EYE CREAM 30ml

medicube$19.844.5★4,730 rev

Revive Eye Serum : Ginseng + Retinal

Beauty of Joseon$19.584.3★17,423 rev

Newest

by launch date

Vitamin C Eye Cream Brightening & Hydrating UnderEye Care with Niacinamide & Peptides (30g)

Nano Singapore$18.890 rev

6mo ago

TOSOWOONG VITA Clinic Vitamin Eye Cream Korean Skincare with 5% Arbutin 2% Niacinamide Hyaluronic Acid Glutathione Seabuckthorn Eye Serum for Fine Lines & Wrinkles Puffiness 15ml / 0.5 fl. oz.

TOSOWOONG$29.95186 rev

1y ago

[Medicube] PDRN PINK PEPTIDE EYE CREAM 30ml

medicube$19.844,730 rev

1y ago

CeraVe Skin Renewing Vitamin C Eye Cream | Vitamin C Hyaluronic Acid Ceramides & Caffeine | Under Eye Cream For Dark Circles and Puffiness | Fragrance Free & Ophthalmologist Tested | 0.5 Fl. Oz

CeraVe$25.312,182 rev

2y ago

Revive Eye Serum : Ginseng + Retinal

Beauty of Joseon$19.5817,423 rev

4y ago

What buyers say about eye cream

What buyers praise and complain about, mined from review topics.

Top return reasons

Advertised Vs Actual Product25%

Product Condition25%

Size-Overall25%

Skin Health25%

Common questions

Is eye cream profitable to sell on Amazon Singapore?: The niche generates $0/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
How competitive is the eye cream niche?: 10 brands and 16 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
When does demand for eye cream peak?: Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the eye cream niche?: Listings span $15.04–$29.95; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 17,471 reviews — the moat a new listing must climb.