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Eye Cream

Fail

Shoppers spend an estimated $0 a year here, so Eye Cream is a Fail.

Flapen Score
42
42 / 100
Top 19% of 111 Beauty niches · +7 vs the category median of 35
Market size
$0/yr8K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
55%top-5 click share · 10 brands · 16 sellers

Flapen Score

Eye Cream against its category

The dotted line is the Beauty average. Past it, Eye Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Cream market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eye Cream 8K times last year and spent an estimated $0. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.1× the quietest month
Top search term
eye cream6K searches a year

02 · Price

A sale here is worth $21.80.

Listings sell for $21.80 on average, from $15.04 to $29.95. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.80 that is $0 to $2K a year per listing.

Average price
$21.80inside the $15 to $100 sweet spot
Price range
$15.04–$29.95
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #27 within Beauty. It carries 17,471 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
67%
Out of stock, average day
6.1%
Average rank
#27in Beauty
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
17,471per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

16

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

21%

  • Brand 124%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye cream6K/yr
  • eye serum818/yr
  • eye cream for dark circles754/yr

Reviews and returns

What reviews say buyers love and hate about Eye Cream

We read the reviews and the return reasons for every product selling here.

0.6%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Eye Cream questions

Answered from the same tracked data.