How competitive is the Kerastase niche on Amazon Singapore?

1 brands and 15 sellers compete in Kerastase on Amazon Singapore. The top 5 Kerastase products take 52% of clicks and its top 5 brands hold 100% of demand.

Kerastase

brand-locked demand (top 5 brands take 100% of clicks) — Kerastase doesn't clear our bar today.

Flapen Score

Skip it

Top 26% of 111 Beauty niches · +5 vs the category median of 35

This niche Category average · 111 niches

Is Kerastase profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kerastase is a $10K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Kerastase: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.3% over the last 90 days and 1.4% of searches end in a purchase.

$10K

revenue / yr

Units sold / yr750

Search volume / yr+9.3%16K

Conversion rate1.4%

Avg price$42.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 15

Top-5 product click share52%

Open market0%

Avg brand age97 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Kerastase products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kerastase Paris Genesis Bain Hydra-Fortifiant Shampoo 250ml

Price: $36.18
Rating: 4.5/5
Reviews: 9,583
Age: 6y ago

K NUTRITIVE 8HMNS SERUM 90ML

Price: $51.56
Rating: 4.6/5
Reviews: 7,913
Age: 2y ago

Kerastase Genesis Serum Anti-Chute Fortifiant (Anti Hair-Fall) 90ml

Price: $64.90
Rating: 4.4/5
Reviews: 7,972
Age: 6y ago

Kerastase Densifique Bain Densite Bodifying Shampoo (Hair Visibly Lacking Density) 250ml/8.5oz

Price: $34.31
Rating: 4.6/5
Reviews: 10,888
Age: 9y ago

KÉRASTASE Chronologiste Bain Régénérant Shampoo 250ml

Price: $41.38
Rating: 4.6/5
Reviews: 3,061
Age: 5y ago

Newest

by launch date

Kérastase Elixir Ultime LHuile Originale Refillable 75ml

Price: $63.10
Rating: 4.5/5
Reviews: 83
Age: 1y ago

Kerastase K Genesis Bain Nutri-Fortifiant Anti Hair-fall Fortifying Shampoo 250 ml

Price: $39.14
Rating: 4.6/5
Reviews: 161
Age: 1y ago

K NUTRITIVE 8HMNS SERUM 90ML

Price: $51.56
Rating: 4.6/5
Reviews: 7,913
Age: 2y ago

Kerastase Nutritive Bain Satin Hydrating Shampoo With Essential Nutriments (Dry Hair) 250ml/8.5oz

Price: $35.49
Rating: 4.6/5
Reviews: 4,557
Age: 2y ago

Nutritive Bain Satin Riche Shampoo by Kerastase for Unisex

Price: $33.77
Rating: 4.6/5
Reviews: 3,869
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

KÉRASTASE100%
Open — no brand owns it (0%)

Kerastase demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR1.4%Products18Brands1Top 5 Brands100%OOS Rate3.9%Rating4.6★Reviews4,361Avg BSR#159

What reviews say buyers love and hate about Kerastase

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall50%

“Good Product”

Hair Growth50%

“Leaves my hair nourished and shiny”

Kerastase return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

67%

2Advertised Vs Actual Product

33%

Common Kerastase questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kerastase 40/100 on Amazon Singapore — Skip it. The niche generates $10K/yr across 18 tracked products. Search demand moved +9.3% over the last 90 days.

Kerastase sells for $42.57 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $32.60–$88.67. The average incumbent carries 4,361 reviews — the moat a new listing must climb.