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Kerastase

Fail

The top 5 brands take 100% of clicks, so Kerastase is a Fail.

Flapen Score
40
40 / 100
Top 26% of 111 Beauty niches · +5 vs the category median of 35
Market size
$10K/yr16K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
52%top-5 click share · 1 brands · 15 sellers

Flapen Score

Kerastase against its category

The dotted line is the Beauty average. Past it, Kerastase is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerastase market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kerastase 16K times last year and spent an estimated $10K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.4%
Market size, estimated
$10Ka year
Top search term
kerastase10K searches a year

02 · Price

A sale here is worth $42.57.

Listings sell for $42.57 on average, from $32.60 to $88.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $42.57 that is $0 to $4K a year per listing.

Average price
$42.57inside the $15 to $100 sweet spot
Price range
$32.60–$88.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #159 within Beauty. It carries 4,361 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
61%
Out of stock, average day
3.9%
Average rank
#159in Beauty
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
4,361per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Kerastase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Kerastase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kerastase

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
0.6%of orders come back
“Good Product”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Kerastase questions

Answered from the same tracked data.