Is face wipes profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 1 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (39/100).

How competitive is the face wipes niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the face wipes niche?

Listings span $9.44–$9.44; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.

face wipes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.44

avg listing price — sweet spot $15–$100

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Market size

Bad$5K

$5K/yr · 2K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$9.44–$9.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon Singapore niche tracking, face wipes is a $5K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

face wipes market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $944–$2K; units × avg price
Conversion rate: 23.5%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 20.7%
Avg brand age: 84 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NIVEA100%

Demand

Weekly Amazon search volume, last 45 weeks — -9.2% search growth over the last 90 days.

Open Trend

Top face wipes search terms

face wipes833/yr +10.6%0.5% conv.
makeup remover wipes729/yr +2.3%1.1% conv.
facial wipes514/yr -41.1%1.8% conv.

All search terms

Top face wipes products on Amazon

The 1 tracked product in this niche.

Top sellers

by 90-day click share

Nivea Visage Refreshing Facial Cleansing Wipes 25S

NIVEA$9.443.8★42 rev

Newest

by launch date

Nivea Visage Refreshing Facial Cleansing Wipes 25S

NIVEA$9.4442 rev

4y ago

Common questions

Is face wipes profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 1 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (39/100).
How competitive is the face wipes niche?: 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the face wipes niche?: Listings span $9.44–$9.44; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.