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Face Wipes

a concentrated shelf (top 5 take 100% of clicks) — Face Wipes doesn't clear our bar today.

Flapen Score

39
Skip it

Top 31% of 111 Beauty niches · +4 vs the category median of 35

Market size 1Growth 20Conversion 100Competition 0Returns 100Price range 0Avg price 29Brand share 0Review moat 98Quality gap 97
This niche Category average · 111 niches

Is Face Wipes profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Face Wipes is a $5K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Face Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 23.5% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr250
Search volume / yr-9.2%2K
Conversion rate23.5%
Avg price$9.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 3
Top-5 product click share100%
Open market0%
Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 1 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating3.8★
Avg reviews42

Top Face Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NIVEA100%

Face Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2KCVR23.5%Products1Brands1Top 5 Brands100%OOS Rate20.7%Rating3.8★Reviews42Avg BSR#165
10060Spike '25Black Friday '25Spike '26Jul '25Sep '25Nov '25Dec '25Feb '26Apr '26

Top Face Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • face wipes833/yr
  • makeup remover wipes729/yr
  • facial wipes514/yr

Common Face Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Face Wipes 39/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 1 tracked products. Search demand moved -9.2% over the last 90 days.
Face Wipes sells for $9.44 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $9.44–$9.44. The average incumbent carries 42 reviews — the moat a new listing must climb.

Best Flapen score

The highest-scoring niches we track right now, across every category.