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Face Wipes

Fail

The top 5 products take 100% of clicks, so Face Wipes is a Fail.

Flapen Score
39
39 / 100
Top 31% of 111 Beauty niches · +4 vs the category median of 35
Market size
$5K/yr2K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Face Wipes against its category

The dotted line is the Beauty average. Past it, Face Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wipes market on Amazon at a glance

Shoppers on Amazon Singapore searched for Face Wipes 2K times last year and spent an estimated $5K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 23.5% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 23.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
23.5%
Market size, estimated
$5Ka year
Top search term
face wipes833 searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $9.44 to $9.44. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $9.44 that is $0 to $944 a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$9.44–$9.44
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$944
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #165 within Beauty. It carries 42 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
20.7%
Average rank
#165in Beauty
Average rating
3.80 starsAmazon Singapore average 4.47 stars
Average reviews
42per listing
Listings tracked
1

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Face Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • NIVEA100%

Demand

Face Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMay

Peak months: Apr, Jul · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Face Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • face wipes833/yr
  • makeup remover wipes729/yr
  • facial wipes514/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Face Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data