- Flapen Score
- 38 / 100Top 33% of 111 Beauty niches · +3 vs the category median of 3538
- Market size
- $22K/yr5K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 77%top-5 click share · 2 brands · 6 sellers
Flapen Score
Epilator against its category
The dotted line is the Beauty average. Past it, Epilator is stronger. Inside it, weaker.
Market
The Epilator market on Amazon at a glance
Shoppers on Amazon Singapore searched for Epilator 5K times last year and spent an estimated $22K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $22Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- epilator3K searches a year
02 · Price
A sale here is worth $115.76.
Listings sell for $115.76 on average, from $41.00 to $182.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $115.76 that is $0 to $12K a year per listing.
- Average price
- $115.76above the $15 to $100 sweet spot
- Price range
- $41.00–$182.94
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #10 within Beauty. It carries 1,588 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 88%
- Out of stock, average day
- 23.4%
- Average rank
- #10in Beauty
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,588per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Epilator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver
- Price
- $90.30
- Rating
- 4.4/5
- Reviews
- 1,068
- Age
- 2y ago

Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey
- Price
- $76.24
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 2y ago

Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
- Price
- $120.42
- Rating
- 4.3/5
- Reviews
- 1,275
- Age
- 2y ago

Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
- Price
- $161.24
- Rating
- 4.4/5
- Reviews
- 2,161
- Age
- 2y ago

Philips Satinelle Essential Epilator Corded Compact Hair Removal BRE224/00
- Price
- $41.00
- Rating
- 4.4/5
- Reviews
- 6,583
- Age
- 6y ago
Trending
estimated 90-day click momentum
Braun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold
- Price
- $182.94
- Rating
- 4.5/5
- Reviews
- 1,022
- Age
- 2y ago

Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey
- Price
- $76.24
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 2y ago

Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver
- Price
- $176.39
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 1y ago

Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
- Price
- $120.42
- Rating
- 4.3/5
- Reviews
- 1,275
- Age
- 2y ago

Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
- Price
- $161.24
- Rating
- 4.4/5
- Reviews
- 2,161
- Age
- 2y ago
Newest
by launch date
Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver
- Price
- $176.39
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 1y ago

Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
- Price
- $120.42
- Rating
- 4.3/5
- Reviews
- 1,275
- Age
- 2y ago

Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver
- Price
- $90.30
- Rating
- 4.4/5
- Reviews
- 1,068
- Age
- 2y ago

Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
- Price
- $161.24
- Rating
- 4.4/5
- Reviews
- 2,161
- Age
- 2y ago

Braun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold
- Price
- $182.94
- Rating
- 4.5/5
- Reviews
- 1,022
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Braun90%
- Philips10%
- Open — no brand owns it (0%)
Demand
Epilator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Epilator search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- epilator3K/yr
- epilator women2K/yr
- braun epilator898/yr
Reviews and returns
What reviews say buyers love and hate about Epilator
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epilator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









