epilator
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$115.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,588.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$41.00–$182.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, epilator is a $22K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
epilator market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $12K–$29K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 0%
- Out of stock
- 23.4%
- Avg brand age
- 49 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Braun90%
- Philips10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×
Top epilator search terms
- epilator3K/yr
- epilator women2K/yr
- braun epilator898/yr
Top epilator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver
Braun$90.304.4★1,068 rev
Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey
Braun$76.244.3★450 rev
Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
Braun$120.424.3★1,275 rev
Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
Braun$161.244.4★2,161 rev
Philips Satinelle Essential Epilator Corded Compact Hair Removal BRE224/00
Philips$41.004.4★6,583 rev
Newest
by launch date
Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver
Braun$176.39145 rev
Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
Braun$120.421,275 rev
Braun Silk-épil 7 7-011 Womens Epilator/Hair Remover for Long-Lasting Hair Removal White/Silver
Braun$90.301,068 rev
Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
Braun$161.242,161 rev
Braun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold
Braun$182.941,022 rev
Trending
90-day click momentumBraun SES9041 Silk Epil 9 Womens 3D Flex Hair Removal Epilator White/Gold
Braun$182.944.5★
Braun Epilator Silk-épil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey
Braun$76.244.3★
Braun Silk-épil 9 SkinSpa Epilator with Swivel Head for Easy Hair Removal Waterproof Long Lasting Soft Skin All-in-One Kit with Mini Facial Shaver 9-381 White/Silver
Braun$176.394.5★
Braun Silk-épil 9 Womens Epilator with Swivelling Head for Easy Hair Removal Wet & Dry Long-Lasting Smooth Skin Waterproof Includes Razor Attachment and Trimmer Attachment 9-030 White/Pink
Braun$120.424.3★
Braun SES9011 Silk Epil 9 Womens Hair Removal Trimmer White
Braun$161.244.4★
What buyers say about epilator
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is epilator profitable to sell on Amazon Singapore?
- The niche generates $22K/yr across 8 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the epilator niche?
- 2 brands and 6 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- When does demand for epilator peak?
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the epilator niche?
- Listings span $41.00–$182.94; the average listing price is $115.76 (sweet spot $15–$100). The average incumbent carries 1,588 reviews — the moat a new listing must climb.