Dyson
FailShoppers spend an estimated $0 a year here, so Dyson is a Fail.
- Flapen Score
- 38 / 100Top 33% of 111 Beauty niches · +3 vs the category median of 3538
- Market size
- $0/yr40K searches / yr
- 90-day growth
- +37.0%search demand this quarter
- Competition
- 52%top-5 click share · 3 brands · 14 sellers
Flapen Score
Dyson against its category
The dotted line is the Beauty average. Past it, Dyson is stronger. Inside it, weaker.
Market
The Dyson market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dyson 40K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +37.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- dyson30K searches a year
02 · Price
A sale here is worth $404.77.
Listings sell for $404.77 on average, from $29.44 to $1156.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $404.77 that is $0 to $40K a year per listing.
- Average price
- $404.77above the $15 to $100 sweet spot
- Price range
- $29.44–$1156.20
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$40K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #46 within Beauty. It carries 1,351 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 95%
- Out of stock, average day
- 31.8%
- Average rank
- #46in Beauty
- Average rating
- 4.30 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,351per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Dyson products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dyson Car+Boat Handheld Vacuum Cordless and Lightweight Cleans Hard Surfaces and Upholstery 115AW 2 Power Modes Up to 50 Minutes
- Price
- $349.22
- Rating
- 4.4/5
- Reviews
- 1,037
- Age
- 1y ago

Dyson V12s Origin Submarine Wet & Dry HEPA Filter Vacuum Cleaner 499075-01
- Price
- $574.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Dyson 581854-01 Airwrap Origin Multi-Styler and Hair Dryer Bright Nickel/Rich Copper
- Price
- $370.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Dyson Airwrap i.d. Multi-Styler and Dryer Ceramic Patina/Topaz 533804-01
- Price
- $633.07
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Dyson Airstrait Straightener Sakura Cherry
- Price
- $499.80
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dyson HushJet Compact Air Purifier White/Silver
- Price
- $450.01
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 10mo ago

Dyson 972214-04 V12 Detect Slim and Digital Slim Vacuum Cleaner Floor Dok
- Price
- $86.23
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

Dyson Airstrait Straightener Sakura Cherry
- Price
- $499.80
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 1y ago

Dyson Clean+Wash Hygiene Hard Floor Cleaner
- Price
- $498.87
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 6mo ago

Dyson 217993-01 Spot+Scrub AI Wet and Dry Robot Vacuum Cleaner
- Price
- $1156.20
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
Dyson Clean+Wash Hygiene Hard Floor Cleaner
- Price
- $498.87
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 6mo ago

Dyson 217993-01 Spot+Scrub AI Wet and Dry Robot Vacuum Cleaner
- Price
- $1156.20
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 6mo ago

Dyson Airstrait: Straightener (Amber Silk)
- Price
- $508.52
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 8mo ago

Dyson V8 Slim Fluffy 385910-01
- Price
- $366.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Dyson HushJet Compact Air Purifier White/Silver
- Price
- $450.01
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
0%
- dyson96%
- XIAOMI2%
- CASDON2%
Demand
Dyson search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 5.4× · 10 of 12 months tracked
Search terms
Top Dyson search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dyson30K/yr
- dyson vacuum3K/yr
- dyson vacuum cleaner7K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson
We read the reviews and the return reasons for every product selling here.
“Not friendly use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









