Skip to content

Dyson

Fail

Shoppers spend an estimated $0 a year here, so Dyson is a Fail.

Flapen Score
38
38 / 100
Top 33% of 111 Beauty niches · +3 vs the category median of 35
Market size
$0/yr40K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
52%top-5 click share · 3 brands · 14 sellers

Flapen Score

Dyson against its category

The dotted line is the Beauty average. Past it, Dyson is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dyson 40K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
dyson30K searches a year

02 · Price

A sale here is worth $404.77.

Listings sell for $404.77 on average, from $29.44 to $1156.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $404.77 that is $0 to $40K a year per listing.

Average price
$404.77above the $15 to $100 sweet spot
Price range
$29.44–$1156.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$40K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #46 within Beauty. It carries 1,351 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
95%
Out of stock, average day
31.8%
Average rank
#46in Beauty
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
1,351per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dyson products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%

Demand

Dyson search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 5.4× · 10 of 12 months tracked

Search terms

Top Dyson search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson30K/yr
  • dyson vacuum3K/yr
  • dyson vacuum cleaner7K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
100%of negative reviews mention “Ease Of Use”
0.7%of orders come back
“Not friendly use”
A buyer, on “Ease Of Use”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Dyson questions

Answered from the same tracked data.