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Diane Shampoo

Fail

Shoppers spend an estimated $0 a year here, so Diane Shampoo is a Fail.

Flapen Score
38
38 / 100
Top 33% of 111 Beauty niches · +3 vs the category median of 35
Market size
$0/yr6K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
56%top-5 click share · 3 brands · 7 sellers

Flapen Score

Diane Shampoo against its category

The dotted line is the Beauty average. Past it, Diane Shampoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diane Shampoo market on Amazon at a glance

Shoppers on Amazon Singapore searched for Diane Shampoo 6K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.8× the quietest month
Top search term
diane2K searches a year

02 · Price

A sale here is worth $12.76.

Listings sell for $12.76 on average, from $10.48 to $15.51. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.76 that is $0 to $1K a year per listing.

Average price
$12.76under the $15 to $100 sweet spot
Price range
$10.48–$15.51
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #781 within Beauty. It carries 366 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#781in Beauty
Average rating
4.35 starsAmazon Singapore average 4.47 stars
Average reviews
366per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 118 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
118 months

Products

Top Diane Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

0%

  • Moist Diane59%
  • DIANE PERFECT BEAUTY31%
  • ダイアン ボタニカル10%
  • Open — no brand owns it (0%)

Demand

Diane Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Diane Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diane2K/yr
  • diane shampoo2K/yr
  • moist diane2K/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Diane Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data