diane shampoo
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great365.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Bad$10.48–$15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 6K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, diane shampoo is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
diane shampoo market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $3K–$6K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #781
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.5%
- Avg brand age
- 118 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Moist Diane59%
- DIANE PERFECT BEAUTY31%
- ダイアン ボタニカル10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
Top diane shampoo search terms
- diane2K/yr
- diane shampoo2K/yr
- moist diane2K/yr
Top diane shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moist Diane Perfect Beauty Extra Fresh Hydrate Shampoo 450Ml
Moist Diane$14.454.3★178 rev
Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml
DIANE PERFECT BEAUTY$11.534.4★1,023 rev
Moist Diane Botanical Moist Shampoo 480ml
ダイアン ボタニカル$12.134.1★363 rev
Moist Diane Perfect Beauty Extra Moist Shine Treatment 450Ml
Moist Diane$12.984.5★412 rev
Moist Diane Perfect Beauty Extra Hair Fall Control Shampoo 450Ml
Moist Diane$13.874.4★99 rev
Newest
by launch dateMoist Diane Perfect Beauty Extra Hair Fall Control Shampoo 450Ml
Moist Diane$13.8799 rev
Diane (Large Capacity) Treatment Straight Floral & Berry Scent Perfect Beauty Extra Straight Refill 23.0 fl oz (660 ml)
DIANE PERFECT BEAUTY$10.48631 rev
Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml
DIANE PERFECT BEAUTY$11.531,023 rev
Diane Large Capacity Shampoo Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)
DIANE PERFECT BEAUTY$11.19694 rev
![Diane [Large Capacity] Treatment Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)](https://m.media-amazon.com/images/I/41AgnPQsmbL.jpg)
Diane [Large Capacity] Treatment Shiny Hair; Floral & Berry Scent Perfect Beauty Extra Shine Refill 23.0 fl oz (660 ml)
DIANE PERFECT BEAUTY$10.63627 rev
Trending
90-day click momentumMoist Diane Perfect Beauty Extra Moist Shine Treatment 450Ml
Moist Diane$12.984.5★
Moist Diane Perfect Beauty Extra Moist Shine Shampoo 450Ml
Moist Diane$12.054.4★
Diane Shampoo Refill Large Size Straight Floral & Berry Scent Perfect Beauty Extra Straight 660ml
DIANE PERFECT BEAUTY$11.534.4★
Moist Diane Perfect Beauty Extra Night Repair Treatment 480Ml
Moist Diane$14.144.2★
Moist Diane Botanical Moist Shampoo 480ml
ダイアン ボタニカル$12.134.1★
Common questions
- Is diane shampoo profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 13 tracked products. 90-day search growth is +18.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the diane shampoo niche?
- 3 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- When does demand for diane shampoo peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the diane shampoo niche?
- Listings span $10.48–$15.51; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.