Curl Gel
FailThe top 5 products take 100% of clicks, so Curl Gel is a Fail.
- Flapen Score
- 36 / 100Top 43% of 111 Beauty niches · +1 vs the category median of 3536
- Market size
- $5K/yr2K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 7 sellers
Flapen Score
Curl Gel against its category
The dotted line is the Beauty average. Past it, Curl Gel is stronger. Inside it, weaker.
Market
The Curl Gel market on Amazon at a glance
Shoppers on Amazon Singapore searched for Curl Gel 2K times last year and spent an estimated $5K. All 2 brands take every click. Demand peaks in Jan–Apr. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $5Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- curl gel1K searches a year
02 · Price
A sale here is worth $31.51.
Listings sell for $31.51 on average, from $29.22 to $33.81. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $31.51 that is $0 to $3K a year per listing.
- Average price
- $31.51inside the $15 to $100 sweet spot
- Price range
- $29.22–$33.81
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Beauty. It carries 4,778 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Beauty
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,778per listing
- Listings tracked
- 2
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Curl Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago

Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free
- Price
- $33.81
- Rating
- 4.4/5
- Reviews
- 4,733
- Age
- 9y ago
Trending
estimated 90-day click momentum
Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago

Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free
- Price
- $33.81
- Rating
- 4.4/5
- Reviews
- 4,733
- Age
- 9y ago
Newest
by launch date
Not Your Mothers Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated With Rice Complex - All Curl Types
- Price
- $29.22
- Rating
- 4.5/5
- Reviews
- 4,822
- Age
- 5y ago

Umberto Giannini Curl Jelly Scrunching Jelly 6.7 fl Oz - Frizz Solution Defining Hair Gel for 2a-4c Curly Wavy Coily Hair - Vegan & Cruelty-Free
- Price
- $33.81
- Rating
- 4.4/5
- Reviews
- 4,733
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Not Your Mother's68%
- Umberto Giannini32%
Demand
Curl Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr · busiest ÷ quietest = 1.7×
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curl Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









