Contour
FailShoppers spend an estimated $0 a year here, so Contour is a Fail.
- Flapen Score
- 34 / 100Ranks 59 of 111 Beauty niches · −1 vs the category median of 3534
- Market size
- $0/yr2K searches / yr
- 90-day growth
- +46.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 7 sellers
Flapen Score
Contour against its category
The dotted line is the Beauty average. Past it, Contour is stronger. Inside it, weaker.
Market
The Contour market on Amazon at a glance
Shoppers on Amazon Singapore searched for Contour 2K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- +46.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December1.6× the quietest month
- Top search term
- contour stick1K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $10.57 to $18.91. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $15.10 that is $0 to $2K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $10.57–$18.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #177 within Beauty. It carries 14,762 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #177in Beauty
- Average rating
- 4.33 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,762per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Contour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce
- Price
- $10.57
- Rating
- 4.3/5
- Reviews
- 20,373
- Age
- 9y ago

e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 3,902
- Age
- 3y ago

KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)
- Price
- $18.34
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 8y ago

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal
- Price
- $18.91
- Rating
- 4.2/5
- Reviews
- 27,548
- Age
- 11y ago
Trending
estimated 90-day click momentum
Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce
- Price
- $10.57
- Rating
- 4.3/5
- Reviews
- 20,373
- Age
- 9y ago

KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)
- Price
- $18.34
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 8y ago

e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 3,902
- Age
- 3y ago

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal
- Price
- $18.91
- Rating
- 4.2/5
- Reviews
- 27,548
- Age
- 11y ago
Newest
by launch date
e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 3,902
- Age
- 3y ago

KIKO MILANO - Cream Contour Stick | Creamy Texture and Matte Finish Contouring Stick | Cruelty Free Makeup | Hypoallergenic | Professional Makeup Contour | Made in Italy (Hazelnut)
- Price
- $18.34
- Rating
- 4.4/5
- Reviews
- 7,226
- Age
- 8y ago

Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce
- Price
- $10.57
- Rating
- 4.3/5
- Reviews
- 20,373
- Age
- 9y ago

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal
- Price
- $18.91
- Rating
- 4.2/5
- Reviews
- 27,548
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- wet n wild32%
- e.l.f.28%
- Kiko Milano22%
- NYX PROFESSIONAL MAKEUP18%
Demand
Contour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Contour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









