Is contour profitable to sell on Amazon Singapore?

The niche generates $0/yr across 4 tracked products. 90-day search growth is +46.7%. Flapen's verdict: Skip it (34/100).

How competitive is the contour niche?

4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for contour peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the contour niche?

Listings span $10.57–$18.91; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 14,762 reviews — the moat a new listing must climb.

contour

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.10

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+46.7%

90-day search growth — must beat 0% to launch

Price range

Okay$10.57–$18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad14,762.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 2K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, contour is a $0/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

contour market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$2K; units × avg price
Conversion rate: 0.0%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 5.0%
Avg brand age: 77 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

wet n wild32%
e.l.f.28%
Kiko Milano22%
NYX PROFESSIONAL MAKEUP18%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +46.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top contour products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce

wet n wild$10.574.3★20,373 rev

e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light

e.l.f.$12.564.4★3,902 rev

Kiko Milano$18.344.4★7,226 rev

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal

NYX PROFESSIONAL MAKEUP$18.914.2★27,548 rev

Newest

by launch date

e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan & Cruelty-free Fair/Light

e.l.f.$12.563,902 rev

3y ago

Kiko Milano$18.347,226 rev

8y ago

Wet & Wild Megaglo Makeup Stick 806 Wheres Walnut 1.1 Ounce

wet n wild$10.5720,373 rev

9y ago

NYX PROFESSIONAL MAKEUP Wonder Stick Highlight & Contour - Universal

NYX PROFESSIONAL MAKEUP$18.9127,548 rev

11y ago

Common questions

Is contour profitable to sell on Amazon Singapore?: The niche generates $0/yr across 4 tracked products. 90-day search growth is +46.7%. Flapen's verdict: Skip it (34/100).
How competitive is the contour niche?: 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for contour peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the contour niche?: Listings span $10.57–$18.91; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 14,762 reviews — the moat a new listing must climb.