Is cleansing oil profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 5 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (33/100).

How competitive is the cleansing oil niche?

4 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for cleansing oil peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the cleansing oil niche?

Listings span $6.66–$22.59; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 4,310 reviews — the moat a new listing must climb.

cleansing oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.26

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.66–$22.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,310

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Market size

Bad$3K

$3K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, cleansing oil is a $3K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cleansing oil market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$4K; units × avg price
Conversion rate: 4.8%
Avg BSR: #59
Page quality: 0%
Prime: 40%
Sponsored: 20%
Out of stock: 0.3%
Avg brand age: 95 months
Avg seller age: 47 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Beauty of Joseon49%
SKIN100426%
HARUHARU13%
medicube11%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top cleansing oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beauty of Joseon Ginseng Cleansing Oil

Beauty of Joseon$18.164.4★3,387 rev

SKIN1004 Madagascar Centella Light Cleansing Oil 200ml

SKIN1004$22.594.5★12,802 rev

Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml

HARUHARU$19.574.4★4,113 rev

[Medicube] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml

medicube$19.314.4★516 rev

SKIN1004 Cleansing Oil 30ml

SKIN1004$6.664.2★732 rev

Newest

by launch date

[Medicube] ZERO PORE BLACKHEAD DEEP CLEANSING OIL 205ml

medicube$19.31516 rev

1y ago

SKIN1004 Cleansing Oil 30ml

SKIN1004$6.66732 rev

2y ago

Beauty of Joseon Ginseng Cleansing Oil

Beauty of Joseon$18.163,387 rev

4y ago

Haruharu Wonder Black Rice Moisture Deep Cleansing Oil Makeup Remover 150ml

HARUHARU$19.574,113 rev

5y ago

SKIN1004 Madagascar Centella Light Cleansing Oil 200ml

SKIN1004$22.5912,802 rev

6y ago

What buyers say about cleansing oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Affordable pricing and good to smell while using it”

Value For Money50%