Is brow gel profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 3 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (33/100).

How competitive is the brow gel niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the brow gel niche?

Listings span $9.22–$15.36; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 7,086 reviews — the moat a new listing must climb.

brow gel

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.76

avg listing price — sweet spot $15–$100

Review moat

Bad7,086.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Price range

Bad$9.22–$15.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$4K

$4K/yr · 1K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, brow gel is a $4K/yr Amazon Singapore market (1K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

brow gel market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$1K; units × avg price
Conversion rate: 22.2%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 5.3%
Avg brand age: 110 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

e.l.f.69%
NYX PROFESSIONAL MAKEUP31%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 51 weeks — -16.9% search growth over the last 90 days.

Open Trend

Top brow gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Brow Gel Clear-Drying & Water-Resistant Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-Free

e.l.f.$10.684.3★4,367 rev

NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown

NYX PROFESSIONAL MAKEUP$15.364.3★10,192 rev

e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free

e.l.f.$9.224.5★6,700 rev

Newest

by launch date

e.l.f. Brow Gel Clear-Drying & Water-Resistant Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-Free

e.l.f.$10.684,367 rev

2y ago

e.l.f. Clear Lash & Brow Mascara 2-Pack Conditioning Clear Brow & Lash Gel For Grooming Defining & Separating Long-Lasting Vegan & Cruelty-Free

e.l.f.$9.226,700 rev

3y ago