Is body wash profitable to sell on Amazon Singapore?

The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (37/100).

How competitive is the body wash niche?

10 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in body wash?

Top complaints mined from reviews: Allergies. The return rate is 0.1%.

When does demand for body wash peak?

Demand peaks in Jul–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the body wash niche?

Listings span $2.21–$30.29; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 6,450 reviews — the moat a new listing must climb.

body wash

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Good$2.21–$30.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.38

avg listing price — sweet spot $15–$100

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,449.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$14K

$14K/yr · 116K searches

According to Flapen's Amazon Singapore niche tracking, body wash is a $14K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

body wash market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $171K–$228K; units × avg price
Conversion rate: 1.1%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 21%
Out of stock: 8.4%
Avg brand age: 85 months
Avg seller age: 34 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

Dove50%
Sukin38%
Method2%
Aveeno2%
Neutrogena2%
Chemist at Play1%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top body wash search terms

body wash47K/yr +10.0%2.1% conv.
shower gel18K/yr +4.3%2.1% conv.
dove body wash14K/yr +1.8%6.3% conv.
dove13K/yr +4.0%4.1% conv.
sukin11K/yr +48.7%5.4% conv.
body soap6K/yr -2.8%2.6% conv.
sukin body wash5K/yr +22.7%9.7% conv.
shower4K/yr +27.5%0.2% conv.

All search terms

Top body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sukin Botanical Body Wash 1L

Sukin$12.744.5★1,977 rev

Dove Beauty Nourishing Body Wash 1L

Dove$5.594.6★71 rev

Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters

Sukin$12.684.4★160 rev

Dove Sensitive Skin Body Wash 1L

Dove$5.944.7★35 rev

Dove Go Fresh Avocado and Calendula Paraben-Free Body Wash 1L

Dove$5.274.0★15 rev

Newest

by launch date

Method Body Wash Island Mist 532ml

Method$10.77609 rev

1y ago

Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic and Ceramides Men Women | 236 ml

Chemist at Play$12.9111,676 rev

3y ago

Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters

Sukin$12.68160 rev

5y ago

Sukin Sukin Botanical Body Wash Eucalyptus & Tea Tree Oil 1L 1 liters

Sukin$14.4936 rev

5y ago

Dove Anti-Bacterial Care & Protect Body Wash 1 liters

Dove$5.4825 rev

5y ago

What buyers say about body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Styling33%

“Soothing hair ☺️ Easy to soothe hair before combing it quickly when I m in hurry for work or appointment”

Smell33%

“Love the scent”

Value For Money17%

“at such a fantastic price”

Quality-Overall17%

“Super quality and a trusted and terrific brand”

What buyers complain about

Allergies100%

“Cause very bad allergic itch”

Top return reasons

Adhesion/Stickiness27%

Dispensing Mechanism9%

Advertised Vs Actual Product9%

Smell9%

Dilute/Watery9%

Safety Standards9%

Ingredients-Overall9%

Leak-Proof9%

Ease Of Use9%

Common questions

Is body wash profitable to sell on Amazon Singapore?: The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (37/100).
How competitive is the body wash niche?: 10 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in body wash?: Top complaints mined from reviews: Allergies. The return rate is 0.1%.
When does demand for body wash peak?: Demand peaks in Jul–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the body wash niche?: Listings span $2.21–$30.29; the average listing price is $11.38 (sweet spot $15–$100). The average incumbent carries 6,450 reviews — the moat a new listing must climb.

body wash

body wash market data

Competition & brand share

Demand & seasonality

Top body wash search terms

Top body wash products on Amazon

Top sellers

Newest

Trending

What buyers say about body wash

What buyers love

What buyers complain about

Top return reasons

Common questions

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