How competitive is the Body Wash niche on Amazon Singapore?

10 brands and 24 sellers compete in Body Wash on Amazon Singapore. The top 5 Body Wash products take 55% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Body Wash?

Body Wash buyers on Amazon Singapore complain most about Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Body Wash niche?

Body Wash sells for $11.38 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.21–$30.29. The average incumbent carries 6,450 reviews — the moat a new listing must climb.

Body Wash

a small market ($14K/yr) — Body Wash doesn't clear our bar today.

Flapen Score

Skip it

Top 38% of 111 Beauty niches · +2 vs the category median of 35

This niche Category average · 111 niches

Is Body Wash profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Body Wash is a $14K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 37/100.

Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.3% over the last 90 days and 1.1% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr20K

Search volume / yr+10.3%116K

Conversion rate1.1%

Avg price$11.38

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 24

Top-5 product click share55%

Open market6%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sukin Botanical Body Wash 1L

Price: $12.74
Rating: 4.5/5
Reviews: 1,977
Age: 13y ago

Dove Beauty Nourishing Body Wash 1L

Price: $5.59
Rating: 4.6/5
Reviews: 71
Age: 7y ago

Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters

Price: $12.68
Rating: 4.4/5
Reviews: 160
Age: 5y ago

Dove Sensitive Skin Body Wash 1L

Price: $5.94
Rating: 4.7/5
Reviews: 35
Age: 7y ago

Dove Go Fresh Avocado and Calendula Paraben-Free Body Wash 1L

Price: $5.27
Rating: 4.0/5
Reviews: 15
Age: 6y ago

Newest

by launch date

Method Body Wash Island Mist 532ml

Price: $10.77
Rating: 4.7/5
Reviews: 609
Age: 1y ago

Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic and Ceramides Men Women | 236 ml

Price: $12.91
Rating: 4.2/5
Reviews: 11,676
Age: 3y ago

Sukin Sukin Botanical Body Wash Ylang Ylang & Cedar 1L 1 liters

Price: $12.68
Rating: 4.4/5
Reviews: 160
Age: 5y ago

Sukin Sukin Botanical Body Wash Eucalyptus & Tea Tree Oil 1L 1 liters

Price: $14.49
Rating: 4.6/5
Reviews: 36
Age: 5y ago

Dove Anti-Bacterial Care & Protect Body Wash 1 liters

Price: $5.48
Rating: 4.2/5
Reviews: 25
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

Dove50%
Sukin38%
Method2%
Aveeno2%
Neutrogena2%
Chemist at Play1%
Open — no brand owns it (4 brands, 4%)

Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR1.1%Products29Brands10Top 5 Brands94%OOS Rate8.4%Rating4.5★Reviews6,450Avg BSR#95

Peak months: Jul, Nov · busiest ÷ quietest = 1.7×

Top Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

body wash47K/yr +10.0%2.1% conv.
shower gel18K/yr +4.3%2.1% conv.
dove body wash14K/yr +1.8%6.3% conv.
dove13K/yr +4.0%4.1% conv.
sukin11K/yr +48.7%5.4% conv.
body soap6K/yr -2.8%2.6% conv.
sukin body wash5K/yr +22.7%9.7% conv.
shower4K/yr +27.5%0.2% conv.

What reviews say buyers love and hate about Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Hair Styling33%

“Soothing hair ☺️ Easy to soothe hair before combing it quickly when I m in hurry for work or appointment”

Smell33%

“Love the scent”

Value For Money17%

“at such a fantastic price”

Quality-Overall17%

“Super quality and a trusted and terrific brand”

What buyers complain about

100% of reviews

Allergies100%

“Cause very bad allergic itch”

Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness

27%

2Dispensing Mechanism

3Advertised Vs Actual Product

4Smell

5Dilute/Watery

Common Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Body Wash 37/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +10.3% over the last 90 days.