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Body Wash

Fail

Shoppers spend an estimated $14K a year here, so Body Wash is a Fail.

Flapen Score
37
37 / 100
Top 38% of 111 Beauty niches · +2 vs the category median of 35
Market size
$14K/yr116K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
55%top-5 click share · 10 brands · 24 sellers

Flapen Score

Body Wash against its category

The dotted line is the Beauty average. Past it, Body Wash is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wash market on Amazon at a glance

Shoppers on Amazon Singapore searched for Body Wash 116K times last year and spent an estimated $14K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
1.1%
Market size, estimated
$14Ka year
Peak month
November1.7× the quietest month
Top search term
body wash47K searches a year

02 · Price

A sale here is worth $11.38.

Listings sell for $11.38 on average, from $2.21 to $30.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.38 that is $3K to $6K a year per listing.

Average price
$11.38under the $15 to $100 sweet spot
Price range
$2.21–$30.29
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #95 within Beauty. It carries 6,450 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#95in Beauty
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
6,450per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

4%

  • Brand 150%
  • Brand 238%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 4%)

Demand

Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body wash47K/yr
  • shower gel18K/yr
  • dove body wash14K/yr
  • dove13K/yr
  • sukin11K/yr
  • body soap6K/yr
  • sukin body wash5K/yr
  • shower4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wash

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Hair Styling”
100%of negative reviews mention “Allergies”
0.1%of orders come back
“Cause very bad allergic itch”
A buyer, on “Allergies”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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FAQ

Common Body Wash questions

Answered from the same tracked data.