How competitive is the Body Scrub niche on Amazon Singapore?

3 brands and 14 sellers compete in Body Scrub on Amazon Singapore. The top 5 Body Scrub products take 65% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Body Scrub niche?

Body Scrub sells for $16.41 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.30–$24.72. The average incumbent carries 21,547 reviews — the moat a new listing must climb.

Body Scrub

brand-locked demand (top 5 brands take 100% of clicks) — Body Scrub doesn't clear our bar today.

Flapen Score

Skip it

Ranks 59 of 111 Beauty niches · −1 vs the category median of 35

This niche Category average · 111 niches

Is Body Scrub profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Body Scrub is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Body Scrub: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 4.2% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr500

Search volume / yr-6.7%10K

Conversion rate4.2%

Avg price$16.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 14

Top-5 product click share65%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Body Scrub products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brooklyn Botany Himalayan Salt & Stem Cell Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz

Price: $24.72
Rating: 4.2/5
Reviews: 358
Age: 4y ago

Tree Hut Shea Sugar Body Scrub Coconut Lime 18 oz

Price: $21.95
Rating: 4.7/5
Reviews: 102,532
Age: 16y ago

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Price: $16.61
Rating: 4.6/5
Reviews: 3,695
Age: 9mo ago

Dove Sugar Sorbet Body Scrub 298g

Price: $10.21
Rating: 5.0/5
Reviews: 1
Age: 3y ago

Brooklyn Botany Himalayan Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Scars Stretch Marks Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz

Price: $23.32
Rating: 4.3/5
Reviews: 4,187
Age: 7y ago

Newest

by launch date

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Price: $16.61
Rating: 4.6/5
Reviews: 3,695
Age: 9mo ago

Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Price: $16.65
Rating: 4.7/5
Reviews: 2,164
Age: 9mo ago

Dove Ice-cream Body Scrub Blueberry & Lime 280G

Price: $10.16
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Dove Sugar Sorbet Body Scrub 298g

Price: $10.21
Rating: 5.0/5
Reviews: 1
Age: 3y ago

Dove Sakura Smoothie Body Scrub 298g

Price: $10.42
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Dove49%
Brooklyn Botany31%
Tree Hut20%

Body Scrub demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR4.2%Products10Brands3Top 5 Brands100%OOS Rate3.0%Rating4.7★Reviews21,547Avg BSR#29

What reviews say buyers love and hate about Body Scrub

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews

Smell50%

“Nice fragrance”

What buyers complain about

75% of reviews

Suitability Combination Skin50%

“Average for my skin type”

Moist/Dry25%

“A bit dry”

Body Scrub return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality

50%

2Moist/Dry

50%

Common Body Scrub questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Body Scrub 34/100 on Amazon Singapore — Skip it. The niche generates $7K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.

Body Scrub buyers on Amazon Singapore complain most about Suitability Combination Skin, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.