Is body scrub profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).

How competitive is the body scrub niche?

3 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body scrub?

Top complaints mined from reviews: Suitability Combination Skin, Moist/Dry. The return rate is 0.0%.

What does it cost to enter the body scrub niche?

Listings span $9.30–$24.72; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 21,547 reviews — the moat a new listing must climb.

body scrub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.41

avg listing price — sweet spot $15–$100

Price range

Good$9.30–$24.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad21,547

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$7K

$7K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, body scrub is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

body scrub market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 4.2%
Avg BSR: #29
Page quality: 0%
Prime: 90%
Sponsored: 0%
Out of stock: 3.0%
Avg brand age: 79 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Dove49%
Brooklyn Botany31%
Tree Hut20%

Demand

Weekly Amazon search volume, last 38 weeks — -6.7% search growth over the last 90 days.

Open Trend

Top body scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brooklyn Botany Himalayan Salt & Stem Cell Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz

Brooklyn Botany$24.724.2★358 rev

Tree Hut Shea Sugar Body Scrub Coconut Lime 18 oz

Tree Hut$21.954.7★102,532 rev

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$16.614.6★3,695 rev

Dove Sugar Sorbet Body Scrub 298g

Dove$10.215.0★1 rev

Brooklyn Botany Himalayan Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Scars Stretch Marks Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz

Brooklyn Botany$23.324.3★4,187 rev

Newest

by launch date

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$16.613,695 rev

9mo ago

Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$16.652,164 rev

9mo ago

Dove Ice-cream Body Scrub Blueberry & Lime 280G

Dove$10.160 rev

1y ago

Dove Sugar Sorbet Body Scrub 298g

Dove$10.211 rev

3y ago

Dove Sakura Smoothie Body Scrub 298g

Dove$10.420 rev

3y ago

What buyers say about body scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Nice fragrance”

What buyers complain about

Suitability Combination Skin50%

“Average for my skin type”

Moist/Dry25%

“A bit dry”

Top return reasons

Material Quality50%

Moist/Dry50%

Common questions

Is body scrub profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (34/100).
How competitive is the body scrub niche?: 3 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in body scrub?: Top complaints mined from reviews: Suitability Combination Skin, Moist/Dry. The return rate is 0.0%.
What does it cost to enter the body scrub niche?: Listings span $9.30–$24.72; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 21,547 reviews — the moat a new listing must climb.