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Diaper Caddy

Fail

The top 5 brands take 100% of clicks, so Diaper Caddy is a Fail.

Flapen Score
39
39 / 100
Top 21% of 54 Baby Products niches · +6 vs the category median of 33
Market size
$2K/yr4K searches / yr
90-day growth
+57.3%search demand this quarter
Competition
69%top-5 click share · 4 brands · 11 sellers

Flapen Score

Diaper Caddy against its category

The dotted line is the Baby Products average. Past it, Diaper Caddy is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diaper Caddy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Diaper Caddy 4K times last year and spent an estimated $2K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+57.3%
Conversion, latest week
1.9%
Market size, estimated
$2Ka year
Peak month
October1.9× the quietest month
Top search term
diaper caddy3K searches a year

02 · Price

A sale here is worth $31.73.

Listings sell for $31.73 on average, from $17.27 to $42.61. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $31.73 that is $0 to $3K a year per listing.

Average price
$31.73inside the $15 to $100 sweet spot
Price range
$17.27–$42.61
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #13 within Baby Products. It carries 3,806 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#13in Baby Products
Average rating
4.76 starsAmazon Singapore average 4.47 stars
Average reviews
3,806per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Diaper Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 227%
  • Brand 317%
  • Brand 414%

Demand

Diaper Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Diaper Caddy

We read the reviews and the return reasons for every product selling here.

0.4%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Diaper Caddy questions

Answered from the same tracked data.