Bottle Warmer
FailThe top 5 brands take 100% of clicks, so Bottle Warmer is a Fail.
- Flapen Score
- 38 / 100Top 25% of 54 Baby Products niches · +5 vs the category median of 3338
- Market size
- $4K/yr3K searches / yr
- 90-day growth
- +27.7%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 8 sellers
Flapen Score
Bottle Warmer against its category
The dotted line is the Baby Products average. Past it, Bottle Warmer is stronger. Inside it, weaker.
Market
The Bottle Warmer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bottle Warmer 3K times last year and spent an estimated $4K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +27.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $4Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- bottle warmer2K searches a year
02 · Price
A sale here is worth $59.59.
Listings sell for $59.59 on average, from $27.71 to $92.98. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $59.59 that is $0 to $6K a year per listing.
- Average price
- $59.59inside the $15 to $100 sweet spot
- Price range
- $27.71–$92.98
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #13 within Baby Products. It carries 556 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #13in Baby Products
- Average rating
- 4.48 starsAmazon Singapore average 4.47 stars
- Average reviews
- 556per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Bottle Warmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Avent SCF358/00 PREMIUM bottle warmer
- Price
- $50.83
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 5y ago

Papablic Portable Travel Bottle Warmer
- Price
- $27.71
- Rating
- 4.4/5
- Reviews
- 3,635
- Age
- 7y ago

Pigeon SMART BOTTLE WARMER
- Price
- $60.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

AVENT Philips Avent SCF355/08 Electric Fast Bottle Warmer
- Price
- $44.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Momcozy Baby Bottle Warmer for Breast Milk Formula Food Fullest Nutrients Preserved Fast Heat Night Light for Nighttime Breastfeeding One-Touch Easy Use Newborn Essentials Supplies Gift for Mom
- Price
- $66.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Momcozy Baby Bottle Warmer for Breast Milk Formula Food Fullest Nutrients Preserved Fast Heat Night Light for Nighttime Breastfeeding One-Touch Easy Use Newborn Essentials Supplies Gift for Mom
- Price
- $66.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Papablic Portable Travel Bottle Warmer
- Price
- $27.71
- Rating
- 4.4/5
- Reviews
- 3,635
- Age
- 7y ago

Grwnsy Portable Bottle Warmer for Travel Fast Baby Bottle Warmer Cordless Baby Milk Warmer for Breastmilk/Formula with 10000mAh Battery 600mL Capacity Precise Temperature Control Purple
- Price
- $74.45
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 7mo ago

Philips Avent SCF358/00 PREMIUM bottle warmer
- Price
- $50.83
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 5y ago

AVENT Philips Avent SCF355/08 Electric Fast Bottle Warmer
- Price
- $44.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Newest
by launch date
Momcozy Baby Bottle Warmer for Breast Milk Formula Food Fullest Nutrients Preserved Fast Heat Night Light for Nighttime Breastfeeding One-Touch Easy Use Newborn Essentials Supplies Gift for Mom
- Price
- $66.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Grwnsy Portable Bottle Warmer for Travel Fast Baby Bottle Warmer Cordless Baby Milk Warmer for Breastmilk/Formula with 10000mAh Battery 600mL Capacity Precise Temperature Control Purple
- Price
- $74.45
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 7mo ago

Momcozy Portable Milk Warmer for Travel Dual Heating Modes for Breast Milk & Water Portable Bottle Warmer with Fast Heating & Long Battery Life 500ml Large Capacity to Meet Your All-Day Needs
- Price
- $92.98
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago

Pigeon SMART BOTTLE WARMER
- Price
- $60.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

AVENT Philips Avent SCF355/08 Electric Fast Bottle Warmer
- Price
- $44.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- AVENT42%
- Momcozy21%
- Papablic13%
- Pigeon13%
- GROWNSY10%
Demand
Bottle Warmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Bottle Warmer
We read the reviews and the return reasons for every product selling here.
“Design can be improved”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bottle Warmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









