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Bratwurst

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $60K a year here, so Bratwurst is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 1,367 Lebensmittel & Getränke niches · +18 vs the category median of 46
Market size
€60K/yr100K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
28%top-5 click share · 38 brands · 21 sellers

Flapen Score

Bratwurst against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Bratwurst is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bratwurst market on Amazon at a glance

Shoppers on Amazon Germany searched for Bratwurst 100K times last year and spent an estimated €60K. The top 5 brands take 51% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
4.1%
Market size, estimated
€60Ka year
Peak month
May1.6× the quietest month
Top search term
bratwurst69K searches a year

02 · Price

A sale here is worth €14.87.

Listings sell for €14.87 on average, from €2.63 to €145.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €14.87 that is €0 to €1K a year per listing.

Average price
€14.87under the $15 to $100 sweet spot
Price range
€2.63–€145.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,297 within Fleisch & Wurstwaren. It carries 123 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
53%
Out of stock, average day
2.7%
Average rank
#1,297in Fleisch & Wurstwaren
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
123per listing
Listings tracked
64

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bratwurst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

21

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

28%

Top 20: 69%

Open market

45%

  • Brand 126%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Bratwurst search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Bratwurst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bratwurst69K/yr
  • thüringer bratwurst9K/yr
  • grillwurst7K/yr
  • thüringer rostbratwurst original7K/yr
  • bratwürste4K/yr
  • rostbratwurst3K/yr

Reviews and returns

What reviews say buyers love and hate about Bratwurst

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Diese Wurst schmeckt suuuper”
A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bratwurst questions

Answered from the same tracked data.