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Backofen Set

prices mostly outside the sweet spot ($176.39–$630.42) — Backofen Set doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 193 of 260 Elektro-Großgeräte niches · −7 vs the category median of 47

Market size 54Growth 12Conversion 8Competition 53Returns 41Price range 0Avg price 19Brand share 41Review moat 92Quality gap 76
This niche Category average · 260 niches

Is Backofen Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backofen Set is a €371K/yr Amazon Germany market (165K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Backofen Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.7% over the last 90 days and 0.6% of searches end in a purchase.

€371K

revenue / yr

Units sold / yr750
Search volume / yr-25.7%165K
Conversion rate0.6%
Avg price€376.30

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 36
Top-5 product click share53%
Open market20%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)7· 5 succeeded
Avg rating4.3★
Avg reviews164

Top Backofen Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€37K€56K€74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

15%

  • Gorenje42%
  • Beko14%
  • Siemens10%
  • Bauknecht8%
  • TELEFUNKEN7%
  • KKT KOLBE4%
  • Open — no brand owns it (6 brands, 15%)

Backofen Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume165KCVR0.6%Products31Brands12Top 5 Brands80%OOS Rate8.7%Rating4.3★Reviews164Avg BSR#20
8K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Backofen Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backofen set44K/yr
  • e herd mit ceranfeld einbau set32K/yr
  • herdset mit ceranfeld34K/yr
  • elektroherd mit ceranfeld einbauherd set22K/yr
  • einbauherdset mit ceranfeld10K/yr
  • einbauherd mit ceranfeld selbstreinigend9K/yr
  • aeg einbauherd mit ceranfeld7K/yr
  • einbauherdset6K/yr

What reviews say buyers love and hate about Backofen Set

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Preis-Leistungs-Verhältnis21%

Bestes Preis/Leistungsverhältnis

Qualität insgesamt20%

Good item

Backen17%

Super Herd Set

beworben Vs Tatsächliches Produkt7%

Macht seinen Job

Benutzerfreundlichkeit6%

Super Gerät- easy von der Bedienung

What buyers complain about

64% of reviews
Qualität insgesamt13%

Qualität null

Heizung10%

Der Backofen macht ungleichmäßig warm

beworben Vs Tatsächliches Produkt9%

Beschreibung Irreführend

Backen6%

Der Backofen macht ungleichmäßig warm

Montage/Installation5%

Einmal eingebaut bekommt man es nicht mehr raus

Backofen Set return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Funktionalität insgesamt
20%
3Defekt Material/Teile
16%
4Kompatibilität – insgesamt
7%
5Heizung
7%

Common Backofen Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backofen Set 40/100 on Amazon Germany — Skip it. The niche generates €371K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -25.7% over the last 90 days.
Search demand for Backofen Set on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.