Is backofen set profitable to sell on Amazon Germany?

The niche generates €371K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (40/100).

How competitive is the backofen set niche?

12 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in backofen set?

Top complaints mined from reviews: Qualität insgesamt, Heizung, beworben Vs Tatsächliches Produkt. The return rate is 3.7%.

When does demand for backofen set peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the backofen set niche?

Listings span €176.39–€630.42; the average listing price is €376.30 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

backofen set

Skip it

Prices mostly outside the sweet spot ($176.39–$630.42) — this niche doesn't clear our bar today.

Review moat

Great164.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€371K

€371K/yr · 165K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 6% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Bad€376.30

avg listing price — sweet spot $15–$100

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad€176.39–€630.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, backofen set is a €371K/yr Amazon Germany market (165K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €188K–€282K; units × avg price
Launch success: 71%; 5 of 7 new (360d)
Conversion rate: 0.6%
Avg BSR: #20
Page quality: 0%
Prime: 87%
Sponsored: 74%
Out of stock: 8.7%
Avg brand age: 57 months
Avg seller age: 196 days

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

15%

Gorenje42%
Beko14%
Siemens10%
Bauknecht8%
TELEFUNKEN7%
KKT KOLBE4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -25.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm

Gorenje€327.354.1★866 rev

Gorenje Einbauherd-Set Heißluft Inox Set 4 mit Glaskeramik-Kochfeld / 77L / ExtraSteam / GentleClose & Open / EcoClean / AirFry / PizzaMode / PerfectGrill / Teleskopauszüge / Inox-Look

Gorenje€356.074.1★866 rev

Gorenje Einbaubackofen-Set Jump Set Aqua/C/Kombination aus autarkem Kochfeld ECT641BSC und Einbau-Backofen BO6735E02BK /77L/Pizzamode 300C/PerfectGrill/EcoClean-Email/Glaskeramik-Kochfeld/schwarz

Gorenje€324.034.2★199 rev

Beko BBSM12320X Einbau-Backofen-Set zwei autarke Geräte: Glaskeramik-kochfeld mit 4 Kochzonen Backofen mit 8 Heizarten 72 l Garraum-Volumen AeroPerfect Sensortasten Schwarz/Edelstahl

Beko€317.894.4★68 rev

Siemens Einbau-Herd-Set EQ110KA1Z bestehend aus iQ100 Einbau-Herd 60 x 60 cm 3D Heißluft Edelstahl und iQ300 Elektro-Kochfeld 60 cm herdgesteuert zuschaltbare Bräterzone mit Rahmen aufliegend

Siemens€498.394.1★98 rev

Newest

by launch date

PKM Einbauherd Set | Backofen | Glaskeramikkochfeld rahmenlos | Oberhitze & Unterhitze | schwarz

PKM€259.495 rev

3mo ago

KKT KOLBE€411.8539 rev

3mo ago

AEG AH11M Set Einbauherd OU5AE10CM + Glaskeramikkochfeld HE604000XB

AEG€510.702 rev

5mo ago

PKM€236.562 rev

7mo ago

Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm

Gorenje€176.3944 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis21%

“Bestes Preis/Leistungsverhältnis”

Qualität insgesamt20%

“Good item”

Backen17%

“Super Herd Set”

beworben Vs Tatsächliches Produkt7%

“Macht seinen Job”

Benutzerfreundlichkeit6%

“Super Gerät- easy von der Bedienung”

Heizung5%

“Er heizt sich vor”

Design insgesamt4%

“sieht durch das moderne Design richtig edel aus.”

Gesamtgröße3%

“Passt”

Einfache Reinigung3%

“Die Selbstreinigungsfunktion ist einfach Mega”

Touch-/Tastensteuerung2%

“Bin sehr glücklich mit diesem neuen Ofen, der Dank der beiden Drehknopf-Einsteller sehr leicht zu handhaben und übersichtlich ist”

What buyers complain about

Qualität insgesamt13%

“Qualität null”

Heizung10%

“Der Backofen macht ungleichmäßig warm”

beworben Vs Tatsächliches Produkt9%

“Beschreibung Irreführend”

Backen6%

“Der Backofen macht ungleichmäßig warm”

Montage/Installation5%

“Einmal eingebaut bekommt man es nicht mehr raus”

Defekt Material/Teile4%

“Leider beschädigt und defekt geliefert”

Geräuschpegel4%

“Lediglich der Signalton des Timers könnte etwas lauter sein”

Haltbarkeit4%

“Viel zu schnell defekt”

Benutzerfreundlichkeit4%

“Nach ca. 3 Jahren habe ich mich immer noch nicht daran gewöhnt”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Kommt ohne Gebrauchsanweisung”

Top return reasons

Gesamtgröße20%

Funktionalität insgesamt20%

Defekt Material/Teile16%

Kompatibilität – insgesamt7%

Heizung7%

Konnektivität – insgesamt5%

beworben Vs Tatsächliches Produkt4%

Mechanismus probleme3%

Qualität insgesamt3%

Montage/Installation2%

Common questions

Is backofen set profitable to sell on Amazon Germany?: The niche generates €371K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (40/100).
How competitive is the backofen set niche?: 12 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in backofen set?: Top complaints mined from reviews: Qualität insgesamt, Heizung, beworben Vs Tatsächliches Produkt. The return rate is 3.7%.
When does demand for backofen set peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the backofen set niche?: Listings span €176.39–€630.42; the average listing price is €376.30 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

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backofen set

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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