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Gefriertruhe

Gefriertruhe clears our launch bar: a $1.7M/yr market growing +37.1% this quarter with returns at 1.5%.

Flapen Score

61
Launch it

Top 10% of 260 Elektro-Großgeräte niches · +14 vs the category median of 47

Market size 89Growth 61Conversion 7Competition 75Returns 85Price range 1Avg price 37Brand share 66Review moat 85Quality gap 57
This niche Category average · 260 niches

Is Gefriertruhe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gefriertruhe is a €1.7M/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.

Gefriertruhe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +37.1% over the last 90 days and 0.5% of searches end in a purchase.

€1.7M

revenue / yr

Units sold / yr8K
Search volume / yr+37.1%1.2M
Conversion rate0.5%
Avg price€258.20

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers16 · 41
Top-5 product click share40%
Open market35%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement81%
New entrants (1y)10· 8 succeeded
Avg rating4.4★
Avg reviews298

Top Gefriertruhe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€50K€101K€151K€201K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

41

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

28%

  • Comfee30%
  • CHIQ11%
  • Beko9%
  • Gorenje8%
  • homeX7%
  • SCHOEPF7%

Gefriertruhe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.5%Products43Brands16Top 5 Brands65%OOS Rate17.4%Rating4.4★Reviews298Avg BSR#133
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Top Gefriertruhe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gefriertruhe449K/yr
  • kühltruhe123K/yr
  • tiefkühltruhe136K/yr
  • gefriertruhe klein117K/yr
  • kleine gefriertruhe55K/yr
  • gefriertruhen68K/yr
  • kühltruhe klein29K/yr
  • gefriertruhe groß28K/yr
  • gefriertruhe 200l34K/yr
  • tiefkühltruhe klein30K/yr

What reviews say buyers love and hate about Gefriertruhe

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geräuschpegel20%

Geräuschpegel minimal

Preis-Leistungs-Verhältnis16%

Preis Leistung OK

beworben Vs Tatsächliches Produkt12%

Erfüllt wie es sein muss

Qualität insgesamt11%

Super Produkt

Gesamtgröße11%

Passt

What buyers complain about

77% of reviews
Geräuschpegel25%

Brummt Recht laut

Gesamtgröße9%

Kleine Mini gefrierschrank

Heizung9%

Der Temperatureinsteller läßt sich nicht verstellen

Qualität insgesamt8%

Alles wirkt billig und wenig solide,

Defekt Material/Teile7%

defekte Gefrierschrank wurde nicht mitgenommen...

Gefriertruhe return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
28%
2Gesamtgröße
23%
3Geräuschpegel
16%
4Funktionalität insgesamt
6%
5Heizung
4%

Common Gefriertruhe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gefriertruhe 61/100 on Amazon Germany — Launch it. The niche generates €1.7M/yr across 43 tracked products. 8 of 10 products launched in the last 360 days are still selling. Search demand moved +37.1% over the last 90 days.
Search demand for Gefriertruhe on Amazon Germany peaks in Jun–Jul, where the busiest month runs 1.8× the quietest.