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Gefrierschrank

Gefrierschrank clears our launch bar: a $5.9M/yr market growing +22.0% this quarter with returns at 2.0%.

Flapen Score

62
Launch it

Top 8% of 260 Elektro-Großgeräte niches · +15 vs the category median of 47

Market size 98Growth 51Conversion 5Competition 91Returns 74Price range 1Avg price 32Brand share 72Review moat 77Quality gap 55
This niche Category average · 260 niches

Is Gefrierschrank profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gefrierschrank is a €5.9M/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 62/100.

Gefrierschrank: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +22.0% over the last 90 days and 0.4% of searches end in a purchase.

€5.9M

revenue / yr

Units sold / yr25K
Search volume / yr+22.0%5.0M
Conversion rate0.4%
Avg price€289.23

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers18 · 59
Top-5 product click share24%
Open market38%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 74 products

Sponsored placement95%
New entrants (1y)17· 15 succeeded
Avg rating4.4★
Avg reviews464

Top Gefrierschrank products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€117K€235K€352K€470K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

59

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

32%

  • Exquisit20%
  • Bomann13%
  • Comfee12%
  • Hisense11%
  • homeX6%
  • CHIQ6%

Gefrierschrank demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.0MCVR0.4%Products74Brands18Top 5 Brands62%OOS Rate8.4%Rating4.4★Reviews464Avg BSR#26
225K175KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Top Gefrierschrank search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gefrierschrank2.2M/yr
  • gefrierschrank klein735K/yr
  • gefrierschrank nofrost538K/yr
  • tiefkühlschrank297K/yr
  • freezer142K/yr
  • gefrierschrank gross168K/yr
  • kleiner gefrierschrank92K/yr
  • gefrierschränke145K/yr
  • tiefkühlschrank klein82K/yr
  • gefrierschrank energieklasse a90K/yr

What reviews say buyers love and hate about Gefrierschrank

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geräuschpegel17%

Super leise

Preis-Leistungs-Verhältnis17%

Preis Leistung OK

Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt11%

Macht seinen Job

Gesamtgröße9%

Passt

What buyers complain about

66% of reviews
Geräuschpegel20%

Brummt Recht laut

Gesamtgröße9%

Kleine Mini gefrierschrank

Qualität insgesamt8%

Absoluter Müll

Heizung7%

keinen Thermostatregler.

Defekt Material/Teile5%

Das produkt kam mit einem Defekt an

Gefrierschrank return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
28%
2Gesamtgröße
26%
3Geräuschpegel
14%
4Funktionalität insgesamt
5%
5Heizung
4%

Common Gefrierschrank questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gefrierschrank 62/100 on Amazon Germany — Launch it. The niche generates €5.9M/yr across 74 tracked products. 15 of 17 products launched in the last 360 days are still selling. Search demand moved +22.0% over the last 90 days.
Search demand for Gefrierschrank on Amazon Germany peaks in Jul–Nov, where the busiest month runs 2.0× the quietest.