Is Gefrierschrank profitable to sell on Amazon Germany?

Flapen scores Gefrierschrank 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €5.9M a year across 74 tracked products. 15 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +22.0% in the last 90 days.

How competitive is the Gefrierschrank niche on Amazon Germany?

18 brands and 59 sellers compete in Gefrierschrank on Amazon Germany. The top 5 Gefrierschrank products take 24% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Gefrierschrank?

Gefrierschrank buyers on Amazon Germany complain most about Geräuschpegel, Gesamtgröße, and Qualität insgesamt. An estimated 2.0% of orders come back.

When does demand for Gefrierschrank peak?

Search demand for Gefrierschrank on Amazon Germany peaks in Jul–Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Gefrierschrank niche?

Gefrierschrank sells for €289.23 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €92.10 to €707.52. The average product has 464 reviews, the count a new listing must catch up to.

Gefrierschrank

Maybe

Shoppers spend an estimated $5.9M a year here. But prices span $92.10–$707.52, mostly outside the sweet spot, so Gefrierschrank is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 62
62 / 100Top 8% of 260 Elektro-Großgeräte niches · +15 vs the category median of 47
Market size: €5.9M/yr5.0M searches / yr
90-day growth: +22.0%search demand this quarter
Competition: 24%top-5 click share · 18 brands · 59 sellers

Flapen Score

Gefrierschrank against its category

The dotted line is the Elektro-Großgeräte average. Past it, Gefrierschrank is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Gefrierschrank market on Amazon at a glance

Shoppers on Amazon Germany searched for Gefrierschrank 5.0M times last year and spent an estimated €5.9M. The top 5 brands take 62% of clicks. Demand peaks in Jul–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.9M a year.

Searches, last 12 months: 5.0M
Growth, 90 days vs prior 90: +22.0%
Conversion, latest week: 0.4%
Market size, estimated: €5.9Ma year
Peak month: July2.0× the quietest month
Top search term: gefrierschrank2.2M searches a year

02 · Price

A sale here is worth €289.23.

Listings sell for €289.23 on average, from €92.10 to €707.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €289.23 that is €29K to €72K a year per listing.

Average price: €289.23above the $15 to $100 sweet spot
Price range: €92.10–€707.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 100–250
Revenue per listing a year: €29K–€72K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #26 within Elektro-Großgeräte. It carries 464 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 81%
Out of stock, average day: 8.4%
Average rank: #26in Elektro-Großgeräte
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 464per listing
Listings tracked: 74

04 · Newcomers

15 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 15Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Gefrierschrank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

32%

Brand 120%
Brand 213%
Brand 312%
Brand 411%
Brand 56%
Brand 66%

Demand

Gefrierschrank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Gefrierschrank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gefrierschrank2.2M/yr +14.8%0.4% conv.
gefrierschrank klein735K/yr +59.7%0.6% conv.
gefrierschrank nofrost538K/yr +17.3%0.3% conv.
tiefkühlschrank297K/yr +20.2%0.4% conv.
freezer142K/yr +20.3%0.2% conv.
gefrierschrank gross168K/yr +22.9%0.4% conv.
kleiner gefrierschrank92K/yr +46.1%0.5% conv.
gefrierschränke145K/yr -19.1%0.2% conv.
tiefkühlschrank klein82K/yr +22.0%0.7% conv.
gefrierschrank energieklasse a90K/yr +2.0%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Gefrierschrank

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geräuschpegel”

20%of negative reviews mention “Geräuschpegel”

2.0%of orders come back

“Brummt Recht laut”

A buyer, on “Geräuschpegel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Gefrierschrank questions

Answered from the same tracked data.

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