Is gefrierschrank profitable to sell on Amazon Germany?

The niche generates €5.9M/yr across 74 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Launch it (62/100).

How competitive is the gefrierschrank niche?

18 brands and 59 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in gefrierschrank?

Top complaints mined from reviews: Geräuschpegel, Gesamtgröße, Qualität insgesamt. The return rate is 2.0%.

When does demand for gefrierschrank peak?

Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the gefrierschrank niche?

Listings span €92.10–€707.52; the average listing price is €289.23 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.

gefrierschrank

Launch it

A $5.9M/yr market growing +22.0% this quarter with returns at 2.0% — clears our launch bar.

Market size

Incredible€5.9M

€5.9M/yr · 5.0M searches

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great463.93

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 6% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+22.0%

90-day search growth — must beat 0% to launch

Avg price

Okay€289.23

avg listing price — sweet spot $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€92.10–€707.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, gefrierschrank is a €5.9M/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 62/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €5.8M–€7.2M; units × avg price
Launch success: 88%; 15 of 17 new (360d)
Conversion rate: 0.4%
Avg BSR: #26
Page quality: 0%
Prime: 81%
Sponsored: 95%
Out of stock: 8.4%
Avg brand age: 42 months
Avg seller age: 192 days

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

32%

Exquisit20%
Bomann13%
Comfee12%
Hisense11%
homeX6%
CHIQ6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.

Peak months: Jul, Nov · busiest ÷ quietest = 2.0×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exquisit GS512-040E Gefrierschrank - 91 l Tiefkühlschrank Klein in Weiß

Exquisit€186.634.6★940 rev

Hisense FV245N4AW2 Gefrierschrank/ TotalNoFrost/ SuperFreeze/ Türalarm/ BigBox/ 169 1 cm/ Gefrierteil 194 l/ 41 dB/ 219 kWh/ Jahr/ Inox-Look Weiß

Hisense€334.594.5★1,461 rev

Bomann€239.724.5★539 rev

CHiQ 85L Gefrierschrank 4 Sterne Schnellgefrieren(-24C) |EEK C 103kWh/Jahr 39dB ultraleise| 845mm H umkehrbare TürTiefkühlschrank CSD95BC

CHIQ€203.604.5★2,208 rev

COMFEE RCU40WH3EU(E) 31L Mini Gefrierschrank (-24) mit Inverter-Kompressor D-Energieeffizienz 4-Sterne-Gefrierleistung Leise 39 dB Kompakter Tisch Gefrierschrank für Büro Küche Studentenhaus

Comfee€94.464.1★48 rev

Newest

by launch date

Heinrichs Gefrierschrank bis -22C Tiefkühlschrank mit 4-Sterne-Gefrierfach 40dB wechselbarem Türanschlag

Heinrich´s€130.553 rev

2mo ago

Exquisit GS512-040E Gefrierschrank - 91 l Gefrierer mit 4 Schubladen

Exquisit€201.10940 rev

2mo ago

homeX Gefrierschrank Tiefkühlschrank klein - 60L Nutzinhalt 4-Sterne Gefrieren Freezer kompakt Gefrierschränke freistehend Temperaturregelung wechselbarer Türanschlag leise schwarz FS1016-B

homeX€122.0895 rev

3mo ago

homeX Gefrierschrank NoFrost Tiefkühlschrank groß - 161L Nutzinhalt 4-Sterne Gefrieren Freezer No Frost Gefrierschränke freistehend Super-Frost-Funktion leise 39 dB silber FSN1611E-S

homeX€251.0044 rev

3mo ago

Exquisit Gefriertruhe GT5101-E-040E - 98 l Gefrierschrank mit 4 Sternen

Exquisit€167.9842 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geräuschpegel17%

“Super leise”

Preis-Leistungs-Verhältnis17%

“Preis Leistung OK”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Macht seinen Job”

Gesamtgröße9%

“Passt”

Speicherkapazität8%

“hat genug Platz für alles”

Heizung4%

“Die Temperatur bleibt konstant”

Benutzerfreundlichkeit3%

“Kleiner leicht handhaben”

Funktionalität insgesamt1%

“Super Setvice hat alles funktioniert”

Kompaktheit1%

“Kompakter Helfer für den Alltag”

What buyers complain about

Geräuschpegel20%

“Brummt Recht laut”

Gesamtgröße9%

“Kleine Mini gefrierschrank”

Qualität insgesamt8%

“Absoluter Müll”

Heizung7%

“keinen Thermostatregler.”

Defekt Material/Teile5%

“Das produkt kam mit einem Defekt an”

Haltbarkeit5%

“Nach 2 Jahren Totalausfall”

Preis-Leistungs-Verhältnis3%

“Absolute Geldverschwendung”

Benutzerfreundlichkeit3%

“Wirklich nervig ist das öffnen der Tür”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Keinerlei anderslautende Zustellanweisung des Verkäufers”

Temperaturkontrolle2%

“Die Temperaturregelung ist ohne Thermometer schwierig”

Top return reasons

Defekt Material/Teile28%

Gesamtgröße26%

Geräuschpegel14%

Funktionalität insgesamt5%

Heizung4%

Kratzfestigkeit4%

Temperaturkontrolle3%

Preis-Leistungs-Verhältnis2%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt2%

Common questions

Is gefrierschrank profitable to sell on Amazon Germany?: The niche generates €5.9M/yr across 74 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Launch it (62/100).
How competitive is the gefrierschrank niche?: 18 brands and 59 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in gefrierschrank?: Top complaints mined from reviews: Geräuschpegel, Gesamtgröße, Qualität insgesamt. The return rate is 2.0%.
When does demand for gefrierschrank peak?: Demand peaks in Jul–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the gefrierschrank niche?: Listings span €92.10–€707.52; the average listing price is €289.23 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.

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gefrierschrank

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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