Is kühlschrank profitable to sell on Amazon Germany?

The niche generates €10.2M/yr across 59 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.2%. Flapen's verdict: Launch it (62/100).

How competitive is the kühlschrank niche?

15 brands and 64 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in kühlschrank?

Top complaints mined from reviews: Geräuschpegel, Haltbarkeit, Heizung. The return rate is 3.0%.

When does demand for kühlschrank peak?

Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the kühlschrank niche?

Listings span €112.63–€784.97; the average listing price is €268.53 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.

kühlschrank

Launch it

A $10.2M/yr market growing +49.2% this quarter with returns at 3.0% — clears our launch bar.

Market size

Incredible€10.2M

€10.2M/yr · 10.8M searches

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+49.2%

90-day search growth — must beat 0% to launch

Review moat

Good874.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Avg price

Okay€268.53

avg listing price — sweet spot $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€112.63–€784.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, kühlschrank is a €10.2M/yr Amazon Germany market (10.8M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

kühlschrank market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €8.1M–€10.7M; units × avg price
Conversion rate: 0.4%
Avg BSR: #26
Page quality: 0%
Prime: 86%
Sponsored: 95%
Out of stock: 6.3%
Avg brand age: 42 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

28%

Top 20: 60%

Open market

27%

Gorenje27%
Comfee13%
Bomann10%
Samsung9%
Exquisit7%
Hisense5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Open Trend

Top kühlschrank search terms

kühlschrank3.8M/yr +83.9%0.2% conv.
kühlschrank mit gefrierfach3.3M/yr +23.7%0.3% conv.
kühlschrank ohne gefrierfach756K/yr +114.0%0.4% conv.
kühl gefrierkombination freistehend761K/yr -17.3%0.2% conv.
kühl-gefrier-kombinationen422K/yr +23.4%0.1% conv.
kühl gefrierkombination387K/yr +48.1%0.2% conv.
kühlgefrierkombination freistehend251K/yr +139.9%0.2% conv.
fridge198K/yr +20.4%0.2% conv.
kuhlgefrierkombination143K/yr +99.0%0.2% conv.
kühlschrank ohne gefrierfach freistehend73K/yr +108.1%0.3% conv.

All search terms

Top kühlschrank products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gorenje RK 4182 PS4 Kühl-Gefrier-Kombination/ Höhe 180 cm/ Kühlen 198 L/ Gefrieren 66 L/ Gemüsefach/ 39dB/ LED Beleuchtung/ HxBxT: 180 x 55 x 55 7 cm / Grau

Gorenje€245.194.4★3,671 rev

Samsung Kühl-Gefrier-Kombination Kühlschrank mit Gefrierfach 203 cm 390 l Gesamtvolumen 114 l Gefrierteil AI Energy Mode Edelstahl-Look RL38C600CSA/EG

Samsung€486.224.5★433 rev

Midea€257.144.3★1,124 rev

WELLENT 127L Kühlschrank mit Gefrierfach - Kompakter Zweitürer mit LED-Beleuchtung 7-Stufigem Thermostat Extrem Leise und Energieeffizient ideal für Wohnheimzimmer& Büro

WELLENT€163.734.5★25 rev

Hisense RB327N4AD2 Kühl-Gefrierkombination/ NoFrostPlus/ Multiflow 360/ HolidayMode/ FreshZone/ 182 4 cm/ Kühlteil 171 l/ Gefrierteil 85 l/ 41 dB/ 287 kWh/ Jahr/ Edelstahl-Look

Hisense€283.094.5★1,099 rev

Newest

by launch date

Comfee Kühlschrank mit Gefrierfach | 204L Kühl-Gefrierkombination 143 cm Höhe | 137 kWh/Jahr Low Frost Leise 39 dB LED-Licht Inverter Kompressor Freistehend Schwarz RCT210DK3EU(E)

Comfee€212.14247 rev

5mo ago

WELLENT 127L Kühlschrank mit Gefrierfach - Kompakter Zweitürer mit LED-Beleuchtung 7-Stufigem Thermostat Extrem Leise und Energieeffizient ideal für Wohnheimzimmer& Büro

WELLENT€163.7325 rev

5mo ago

Haier Kühl-Gefrierkombination 3D 60 SERIES 3 PRO HTR3620CNMG I 2 05 m No Frost I Energieeffizienzklasse C I Kühlschrank mit Gefrierfach freistehend Fassungsvermögen 414L I Fresh 0-Fach

Haier€495.7312 rev

7mo ago

Siemens KG39NAIAU iQ500 Freistehende Kühl-Gefrier-Kombination Gefrierbereich unten 363 l Total noFrost hyperFresh extrem leise LED Beleuchtung 203 x 60 cm Gebürsteter Stahl AntiFingerprint

Siemens€784.97122 rev

1y ago

Bomann€261.85268 rev

1y ago

What buyers say about kühlschrank

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis20%

“super deal”

Qualität insgesamt18%

“Beste Qualität”

Geräuschpegel16%

“Super leise”

Speicherkapazität7%

“Optimal viel Platz”

Gesamtgröße6%

“Passt”

Heizung6%

“Beste Kühl- Gefrierkombinaton”

beworben Vs Tatsächliches Produkt6%

“erfüllt alle Erwartungen”

Design insgesamt4%

“Design modern und schlicht”

Benutzerfreundlichkeit3%

“Sehr gute Handhabung”

Temperaturkontrolle2%

“auch die Temperatureinstellungen am Display finde ich super.”

What buyers complain about

Geräuschpegel12%

“Extrem laut”

Haltbarkeit9%

“Nach 4 Jahren defekt”

Heizung9%

“Temperatureinstellung seit längerem defekt”

Qualität insgesamt9%

“nicht die beste qualität”

Gesamtgröße7%

“Kleiner als erwartet”

Defekt Material/Teile4%

“Beschädigt trotz Ersatzgerät”

Preis-Leistungs-Verhältnis3%

“Preis ungenügend”

Temperaturkontrolle3%

“Hält nicht die eingestellte Temperatur”

beworben Vs Tatsächliches Produkt3%

“Nicht wie erwartet”

Funktionalität insgesamt2%

“Funktioniert nicht”

Top return reasons

Gesamtgröße34%

Defekt Material/Teile22%

Geräuschpegel11%

Heizung5%

Kratzfestigkeit4%

Funktionalität insgesamt4%

Qualität insgesamt3%

Farbe2%

Mechanismus probleme2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is kühlschrank profitable to sell on Amazon Germany?: The niche generates €10.2M/yr across 59 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.2%. Flapen's verdict: Launch it (62/100).
How competitive is the kühlschrank niche?: 15 brands and 64 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in kühlschrank?: Top complaints mined from reviews: Geräuschpegel, Haltbarkeit, Heizung. The return rate is 3.0%.
When does demand for kühlschrank peak?: Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the kühlschrank niche?: Listings span €112.63–€784.97; the average listing price is €268.53 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.