Backofen
prices mostly outside the sweet spot ($122.35–$702.68) — Backofen doesn't clear our bar today.
Flapen Score
Top 42% of 260 Elektro-Großgeräte niches · +2 vs the category median of 47
Is Backofen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Backofen is a €4.4M/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Backofen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.6% over the last 90 days and 0.5% of searches end in a purchase.
€4.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 38 products
Top Backofen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beko Einbau-Backofen BBIM12300X b300 60 cm Backofen 72 l Volumen Dampfreinigung SteamShine 8 Heizarten AeroPerfect für gleichmäßiges Backen Multifunktionsofen
- Price
- €183.52
- Rating
- 4.6/5
- Reviews
- 1,109
- Age
- 5y ago
Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago
Bosch HBA272BB3 Stiftung Warentest GUT (2 0)* Serie 4 Einbau-Backofen 60 x 60 cm Pyrolyse-Selbstreinigung & Hydrolyse LED Touch Control 3D-Heißluft 10 Automatikprogramme Schnellaufheizung
- Price
- €412.33
- Rating
- 4.8/5
- Reviews
- 118
- Age
- 1y ago
Siemens HB572ABS3 Stiftung Warentest GUT (2 0)* iQ300 Einbau-Backofen 60x60 cm Air Fry Pyrolyse Selbstreinigung LED-Touchbedienung 3D Heißluft Schnellaufheizung cookControl10
- Price
- €419.62
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 1y ago
Trending
90-day click momentum
Privileg PBA285HR0K Einbaubackofen A plus 71 Liter Hydrolyse-Reinigungsfunktion Heißluftbackofen mit 11 Funktionen Turn und Go Black Glass
- Price
- €195.90
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 1y ago
Gorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago
Privileg PBA2S85HU1I Einbau-Backofen Heissluft 11 Funktionen/Hydrolyse & Dampf/Multi-Level-Kochen/Pizzafunktion / 1-fach Teilauszug/Schwarzglas
- Price
- €222.93
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago
Cecotec Einbauofen Bolero Hexa C126000 Inox A. 2800 W 77 L Kapazität 4 Funktionen Steam Assist Steam EasyClean Cooling Fan Triple Glass Energieeffizienzklasse A Innenbeleuchtung
- Price
- €122.35
- Rating
- 4.3/5
- Reviews
- 516
- Age
- 2y ago
Newest
by launch dateGorenje BOA6737AO1X Einbaubackofen / 73 Liter/BigSpace/Heißluft / 250 maximale Ofentemperatur/EcoClean-Email / 2fach verglast / 9 Funktionen/EEK: A/Minimale Einbaumaße (HxBxT): 60x 56x 58 cm
- Price
- €176.39
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 7mo ago
Gorenje Einbau-Herd-Set Inox Air Set mit Glaskeramik-Kochfeld Heißluft 73L 250 max. Ofentemperatur MultiAir Technologie 9 Funktionen Bräterzone Mininmale Einbaunische (HxBxT): 60x56x58cm
- Price
- €327.35
- Rating
- 4.1/5
- Reviews
- 866
- Age
- 8mo ago
Privileg PBA2S85HU1I Einbau-Backofen Heissluft 11 Funktionen/Hydrolyse & Dampf/Multi-Level-Kochen/Pizzafunktion / 1-fach Teilauszug/Schwarzglas
- Price
- €222.93
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago
Privileg PBA285HR0K Einbaubackofen A plus 71 Liter Hydrolyse-Reinigungsfunktion Heißluftbackofen mit 11 Funktionen Turn und Go Black Glass
- Price
- €195.90
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 1y ago
Bauknecht BBA285HU1I Einbau-Backofen 60 cm 71 l Garraum Heißluftbackofen mit 12 Funktionen PowerHeißluft Maxi Cooking Pizzafunktion versenkbare Knebel 1-fach Teilauszug Schwarz
- Price
- €244.61
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
53
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
12%
- Gorenje29%
- Beko22%
- Bosch14%
- Siemens11%
- Bauknecht8%
- AEG4%
- Open — no brand owns it (6 brands, 12%)
Backofen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Backofen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- backofen945K/yr
- backofen mit ceranfeld287K/yr
- herd257K/yr
- einbaubackofen260K/yr
- einbauherd mit ceranfeld207K/yr
- ofen161K/yr
- backofen einbaugerät139K/yr
- herd mit ceranfeld und backofen108K/yr
- oven75K/yr
- einbauherd80K/yr
What reviews say buyers love and hate about Backofen
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Super Herd Set”
“Quality”
“Bestes Preis/Leistungsverhältnis”
“Macht seinen Job”
“Schnelle Heizleistung”
What buyers complain about
56% of reviews“Qualität null”
“Der Backofen macht ungleichmäßig warm”
“Der Backofen macht ungleichmäßig warm”
“Beschreibung Irreführend”
“Lediglich der Signalton des Timers könnte etwas lauter sein”
Backofen return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Backofen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
