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Band Aid

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 93% of clicks, so Band Aid is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 371 Health niches · +6 vs the category median of 51
Market size
$155K/yr86K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
55%top-5 click share · 8 brands · 65 sellers

Flapen Score

Band Aid against its category

The dotted line is the Health average. Past it, Band Aid is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Band Aid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Band Aid 86K times last year and spent an estimated $155K. The top 5 brands take 93% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
11.3%
Market size, estimated
$155Ka year
Peak month
November1.2× the quietest month
Top search term
bandage27K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $4.09 to $49.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.80 that is $4K to $8K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$4.09–$49.74
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #231 within Medication & Remedies. It carries 140 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#231in Medication & Remedies
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
140per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Band Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$31K$46K$62K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

65

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

4%

  • Nexcare49%
  • First Aid Beauty17%
  • Hansaplast17%
  • Elastoplast6%
  • GENERIC4%
  • Nobranded3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Band Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Band Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bandage27K/yr
  • band aid27K/yr
  • plaster13K/yr
  • plasters6K/yr
  • plaster bandage6K/yr
  • bandages4K/yr
  • bandaid3K/yr

Reviews and returns

What reviews say buyers love and hate about Band Aid

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
34%of negative reviews mention “الالتصاق”
0.1%of orders come back
“doesnt stick”
A buyer, on “الالتصاق”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Band Aid questions

Answered from the same tracked data.