Kids Toothpaste
PassKids Toothpaste scores 65 out of 100, a Pass. Shoppers spend $386K a year here, search demand grew +18.3% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 65 / 100Top 6% of 371 Health niches · +14 vs the category median of 5165
- Market size
- $386K/yr210K searches / yr
- 90-day growth
- +18.3%search demand this quarter
- Competition
- 44%top-5 click share · 15 brands · 99 sellers
Flapen Score
Kids Toothpaste against its category
The dotted line is the Health average. Past it, Kids Toothpaste is stronger. Inside it, weaker.
Market
The Kids Toothpaste market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kids Toothpaste 210K times last year and spent an estimated $386K. The top 5 brands take 67% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- +18.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $386Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- kids toothpaste77K searches a year
02 · Price
A sale here is worth $17.24.
Listings sell for $17.24 on average, from $5.05 to $34.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.24 that is $13K to $17K a year per listing.
- Average price
- $17.24inside the $15 to $100 sweet spot
- Price range
- $5.05–$34.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Dental Care. It carries 1,988 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #197in Dental Care
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,988per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Kids Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mamaearth 100% Natural Kids Berry blast Toothpaste With Aloe Vera Stevia & Xylitol Promotes Healthy Gums & Teeth | Fluoride-Free No Artificial Flavour & Safe if Swallowed Cavity Protection 50g
- Price
- $9.11
- Rating
- 4.3/5
- Reviews
- 22,011
- Age
- 8y ago

Crest For Kids Fluoride Toothpaste 50ml
- Price
- $5.05
- Rating
- 4.4/5
- Reviews
- 559
- Age
- 7y ago

Colgate Toothpaste Kids Bubble Fruit Fluoride Toothpaste 2-5 years 4x50ml 4 Pack
- Price
- $17.61
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 2y ago

Sensodyne Pronamel Kids Toothpaste Strengthens Enamel Heps Prevent Cavities Developed by Dentists and Experts For Children 6-12 years 50 ml Pack of 2
- Price
- $34.68
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 1y ago

Jordan Junior Toothpaste 6-12 Years 50Ml 1 Units
- Price
- $6.33
- Rating
- 4.3/5
- Reviews
- 155
- Age
- 6y ago
Trending
90-day click momentum
Curaprox Kids Toothpaste Watermelon 60ml 1450ppm Toothpaste with Fluoride Cavity and Plaque Protection for Children 6+ Years SLS-Free Microplastic-Free Triclosan-Free Strengthens Growing Enamel
- Price
- $32.84
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 4y ago

SIGNAL Kids Toothpaste Fruity with no preservatives & no SLS for 2-6 Years 50ml
- Price
- $10.07
- Rating
- 4.3/5
- Reviews
- 398
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Strengthens Enamel Heps Prevent Cavities Developed by Dentists and Experts For Children 6-12 years 50 ml Pack of 2
- Price
- $34.68
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 1y ago

Dentiste Kids Postbiotics Toothpaste for Ages 1+ Strawberry | Gentle Cavity Protection & Healthy Gums & Fresh Breath for Daily Kids Oral Care | 60g
- Price
- $29.16
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 2y ago

Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Babies Enamel & Prevent Cavities Mild Mint 0-2 years Dedicated for Children 50 ml
- Price
- $19.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Newest
by launch date
Sensodyne Pronamel Kids Toothpaste Strengthens Enamel Heps Prevent Cavities Developed by Dentists and Experts For Children 6-12 years 50 ml Pack of 2
- Price
- $34.68
- Rating
- 4.6/5
- Reviews
- 458
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Kids Enamel & Prevent Cavities Mild Mint For Children 3-5 years 50 ml
- Price
- $18.49
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Babies Enamel & Prevent Cavities Mild Mint 0-2 years Dedicated for Children 50 ml
- Price
- $19.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

SIGNAL Kids Toothpaste Strawberry with no preservatives & no SLS for 2-6 Years 50ml
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 1y ago

SIGNAL Kids Toothpaste Fruity with no preservatives & no SLS for 2-6 Years 50ml
- Price
- $10.07
- Rating
- 4.3/5
- Reviews
- 398
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
99
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
26%
- Sensodyne17%
- Colgate17%
- MAMAEARTH15%
- Crest10%
- Signal9%
- Oral B7%
Demand
Kids Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Kids Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids toothpaste77K/yr
- toothpaste kids45K/yr
- معجون أسنان أطفال8K/yr
- kids toothpaste 6-1211K/yr
- sensodyne toothpaste kids6K/yr
- toothpaste kids 6-128K/yr
- kids toothpaste 3-5 years7K/yr
- colgate kids toothpaste4K/yr
- colgate toothpaste kids5K/yr
- colgate kids toothpaste 6-93K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Toothpaste
We read the reviews and the return reasons for every product selling here.
“Very bad for kids its 100% not natural”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Toothpaste questions
Answered from the same tracked data.








