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Kids Toothpaste

Pass

Kids Toothpaste scores 65 out of 100, a Pass. Shoppers spend $386K a year here, search demand grew +18.3% this quarter, and returns run at 0.2% of orders.

Flapen Score
65
65 / 100
Top 6% of 371 Health niches · +14 vs the category median of 51
Market size
$386K/yr210K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
44%top-5 click share · 15 brands · 99 sellers

Flapen Score

Kids Toothpaste against its category

The dotted line is the Health average. Past it, Kids Toothpaste is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Toothpaste market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kids Toothpaste 210K times last year and spent an estimated $386K. The top 5 brands take 67% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
10.7%
Market size, estimated
$386Ka year
Peak month
May1.8× the quietest month
Top search term
kids toothpaste77K searches a year

02 · Price

A sale here is worth $17.24.

Listings sell for $17.24 on average, from $5.05 to $34.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.24 that is $13K to $17K a year per listing.

Average price
$17.24inside the $15 to $100 sweet spot
Price range
$5.05–$34.68
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Dental Care. It carries 1,988 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#197in Dental Care
Average rating
4.50 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,988per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Kids Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$31K$46K$62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

99

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

26%

  • Sensodyne17%
  • Colgate17%
  • MAMAEARTH15%
  • Crest10%
  • Signal9%
  • Oral B7%

Demand

Kids Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Kids Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids toothpaste77K/yr
  • toothpaste kids45K/yr
  • معجون أسنان أطفال8K/yr
  • kids toothpaste 6-1211K/yr
  • sensodyne toothpaste kids6K/yr
  • toothpaste kids 6-128K/yr
  • kids toothpaste 3-5 years7K/yr
  • colgate kids toothpaste4K/yr
  • colgate toothpaste kids5K/yr
  • colgate kids toothpaste 6-93K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Toothpaste

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “نكهة”
50%of negative reviews mention “المكونات الطبيعية”
0.2%of orders come back
“Very bad for kids its 100% not natural”
A buyer, on “المكونات الطبيعية”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Kids Toothpaste questions

Answered from the same tracked data.