Whitening Toothpaste
PassWhitening Toothpaste scores 65 out of 100, a Pass. Shoppers spend $2.4M a year here, demand is soft, at -0.8% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 65 / 100Top 6% of 371 Health niches · +14 vs the category median of 5165
- Market size
- $2.4M/yr1.1M searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 113 sellers
Flapen Score
Whitening Toothpaste against its category
The dotted line is the Health average. Past it, Whitening Toothpaste is stronger. Inside it, weaker.
Market
The Whitening Toothpaste market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Whitening Toothpaste 1.1M times last year and spent an estimated $2.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- toothpaste612K searches a year
02 · Price
A sale here is worth $24.67.
Listings sell for $24.67 on average, from $3.42 to $61.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $24.67 that is $62K to $74K a year per listing.
- Average price
- $24.67inside the $15 to $100 sweet spot
- Price range
- $3.42–$61.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $62K–$74K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Dental Care. It carries 2,670 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #238in Dental Care
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,670per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Whitening Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Colgate Toothpaste Max Fresh Cool Mint Toothpaste With Cooling Crystals 4x75ml 4 Pack
- Price
- $12.43
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 6y ago
Colgate Total Active protection toothpaste Clean Mint Helps stop problems before they start 3x75ml
- Price
- $29.33
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 6y ago
Colgate Max Fresh Toothpaste with Cooling Crystals Cool Mint Gel Toothpaste Travel Size - 50ml
- Price
- $5.50
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Colgate Optic White Sparkling White Whitening Toothpaste 2x75ml 2 Pack
- Price
- $24.19
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 6y ago
Trending
90-day click momentum
Crest 3DWhite Clinical Ultra Fresh White Advanced Whitening Technology Toothpaste 75ml
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago
Colgate Toothpaste Max Fresh Clean Mint Green Gel Toothpaste With Cooling Crystals 6x75 ml 6 Pack
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Maximum Cavity Protection Toothpaste Great Regular Flavour 120 ml (4Pack)
- Price
- $25.50
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago
Colgate Optic White Sparkling White Whitening Toothpaste 2x75ml 2 Pack
- Price
- $24.19
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 6y ago
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Newest
by launch date
Colgate Toothpaste Max Fresh Cool Mint Blue Gel Toothpaste with Cooling Crystals 6x75 ml 6 Pack
- Price
- $27.93
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Toothpaste Max Fresh Clean Mint Green Gel Toothpaste With Cooling Crystals 6x75 ml 6 Pack
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Crest 3DWhite Clinical Miracle Glow Advanced Whitening Technology Toothpaste 75ml
- Price
- $28.22
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 2y ago
Crest 3DWhite Clinical Ultra Fresh White Advanced Whitening Technology Toothpaste 75ml
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
113
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
6%
- Colgate69%
- Sensodyne10%
- Crest8%
- Himalaya3%
- closeup2%
- Close Up2%
- Open — no brand owns it (5 brands, 6%)
Demand
Whitening Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Whitening Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothpaste612K/yr
- colgate toothpaste121K/yr
- معجون أسنان79K/yr
- colgate59K/yr
- whitening toothpaste46K/yr
- tooth paste30K/yr
- toothpaste whitening25K/yr
- معجون اسنان مبيض13K/yr
- paste11K/yr
- معجون اسنان12K/yr
Reviews and returns
What reviews say buyers love and hate about Whitening Toothpaste
We read the reviews and the return reasons for every product selling here.
“Quality is too bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$386K/yr+18.3%
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$671K/yr+8.6%
Dumpling Squishy
$895K/yr+217.6%
Razor
$1.3M/yr+6.2%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whitening Toothpaste questions
Answered from the same tracked data.