Whitening Toothpaste
Whitening Toothpaste shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 371 Health niches · +14 vs the category median of 51
Is Whitening Toothpaste profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Whitening Toothpaste is a $2.4M/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov. Verdict: Worth a look — 65/100.
Whitening Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.8% over the last 90 days and 9.2% of searches end in a purchase.
$2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Whitening Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Colgate Toothpaste Max Fresh Cool Mint Toothpaste With Cooling Crystals 4x75ml 4 Pack
- Price
- $12.43
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 6y ago
Colgate Total Active protection toothpaste Clean Mint Helps stop problems before they start 3x75ml
- Price
- $29.33
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 6y ago
Colgate Max Fresh Toothpaste with Cooling Crystals Cool Mint Gel Toothpaste Travel Size - 50ml
- Price
- $5.50
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Colgate Optic White Sparkling White Whitening Toothpaste 2x75ml 2 Pack
- Price
- $24.19
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 6y ago
Trending
90-day click momentum
Crest 3DWhite Clinical Ultra Fresh White Advanced Whitening Technology Toothpaste 75ml
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago
Colgate Toothpaste Max Fresh Clean Mint Green Gel Toothpaste With Cooling Crystals 6x75 ml 6 Pack
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Maximum Cavity Protection Toothpaste Great Regular Flavour 120 ml (4Pack)
- Price
- $25.50
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago
Colgate Optic White Sparkling White Whitening Toothpaste 2x75ml 2 Pack
- Price
- $24.19
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 6y ago
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Newest
by launch date
Colgate Toothpaste Max Fresh Cool Mint Blue Gel Toothpaste with Cooling Crystals 6x75 ml 6 Pack
- Price
- $27.93
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Toothpaste Max Fresh Clean Mint Green Gel Toothpaste With Cooling Crystals 6x75 ml 6 Pack
- Price
- $28.12
- Rating
- 4.6/5
- Reviews
- 1,209
- Age
- 10mo ago
Colgate Toothpaste Advanced White Whitening Toothpaste 4x100 ml 4 Pack
- Price
- $21.01
- Rating
- 4.4/5
- Reviews
- 1,214
- Age
- 11mo ago
Crest 3DWhite Clinical Miracle Glow Advanced Whitening Technology Toothpaste 75ml
- Price
- $28.22
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 2y ago
Crest 3DWhite Clinical Ultra Fresh White Advanced Whitening Technology Toothpaste 75ml
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
113
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
6%
- Colgate69%
- Sensodyne10%
- Crest8%
- Himalaya3%
- closeup2%
- Close Up2%
- Open — no brand owns it (5 brands, 6%)
Whitening Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.4×
Top Whitening Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toothpaste612K/yr
- colgate toothpaste121K/yr
- معجون أسنان79K/yr
- colgate59K/yr
- whitening toothpaste46K/yr
- tooth paste30K/yr
- toothpaste whitening25K/yr
- معجون اسنان مبيض13K/yr
- paste11K/yr
- معجون اسنان12K/yr
What reviews say buyers love and hate about Whitening Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“Good deal”
“The toothpaste feels refreshing, cleans well, and leaves my teeth looking brighter after regular use”
“Always good Toothpaste”
“Fresh feeling”
What buyers complain about
85% of reviews“Quality is too bad”
“small size”
“why the paste is so watery”
“that's all; I don't feel like it offers me any other protection”
“It was damaged and 1 week”
Whitening Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whitening Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
