Whitening Toothpaste

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

9.2%

Market size, estimated

$2.4Ma year

Peak month

November1.4× the quietest month

Top search term

toothpaste612K searches a year

Listings sell for $24.67 on average, from $3.42 to $61.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $24.67 that is $62K to $74K a year per listing.

Average price

$24.67inside the $15 to $100 sweet spot

Price range

$3.42–$61.00

Amazon United Arab Emirates median price

$60.52across 3,090 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$62K–$74K

Returns

0.3%of orders · Amazon United Arab Emirates median 1.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Dental Care. It carries 2,670 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#238in Dental Care

Average rating

4.48 starsAmazon United Arab Emirates average 4.27 stars

Average reviews

2,670per listing

Listings tracked

41

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

71 months