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Close Up Toothpaste

Pass

Close Up Toothpaste scores 65 out of 100, a Pass. Shoppers spend $2.6M a year here, demand is soft, at -1.4% this quarter, and returns run at 0.3% of orders.

Flapen Score
65
65 / 100
Top 6% of 371 Health niches · +14 vs the category median of 51
Market size
$2.6M/yr1.1M searches / yr
90-day growth
-1.4%search demand this quarter
Competition
34%top-5 click share · 11 brands · 122 sellers

Flapen Score

Close Up Toothpaste against its category

The dotted line is the Health average. Past it, Close Up Toothpaste is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Close Up Toothpaste market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Close Up Toothpaste 1.1M times last year and spent an estimated $2.6M. The top 5 brands take 92% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
9.2%
Market size, estimated
$2.6Ma year
Top search term
toothpaste612K searches a year

02 · Price

A sale here is worth $25.35.

Listings sell for $25.35 on average, from $3.72 to $61.00. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $25.35 that is $63K to $76K a year per listing.

Average price
$25.35inside the $15 to $100 sweet spot
Price range
$3.72–$61.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$63K–$76K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Dental Care. It carries 2,800 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Dental Care
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,800per listing
Listings tracked
42

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
71 months

Products

Top Close Up Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$102K$204K$306K$408K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

122

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

34%

Top 20: 80%

Open market

5%

  • Colgate67%
  • Sensodyne10%
  • Crest8%
  • Close Up4%
  • Himalaya3%
  • closeup3%
  • Open — no brand owns it (5 brands, 5%)

Demand

Close Up Toothpaste search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Close Up Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothpaste612K/yr
  • colgate toothpaste121K/yr
  • معجون أسنان79K/yr
  • colgate59K/yr
  • whitening toothpaste46K/yr
  • tooth paste30K/yr
  • close up toothpaste23K/yr
  • toothpaste whitening25K/yr
  • معجون اسنان مبيض13K/yr
  • paste11K/yr

Reviews and returns

What reviews say buyers love and hate about Close Up Toothpaste

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “الجودة الشاملة”
0.3%of orders come back
“Quality is too bad”
A buyer, on “الجودة الشاملة”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Close Up Toothpaste questions

Answered from the same tracked data.