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Baby Toothpaste

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $85K a year here, so Baby Toothpaste is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 371 Health niches · +3 vs the category median of 51
Market size
$85K/yr33K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
58%top-5 click share · 14 brands · 114 sellers

Flapen Score

Baby Toothpaste against its category

The dotted line is the Health average. Past it, Baby Toothpaste is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Toothpaste market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baby Toothpaste 33K times last year and spent an estimated $85K. The top 5 brands take 71% of clicks. Demand peaks in Apr–Aug–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
13.1%
Market size, estimated
$85Ka year
Peak month
August2.5× the quietest month
Top search term
baby toothpaste18K searches a year

02 · Price

A sale here is worth $19.58.

Listings sell for $19.58 on average, from $5.05 to $46.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.58 that is $2K to $5K a year per listing.

Average price
$19.58inside the $15 to $100 sweet spot
Price range
$5.05–$46.55
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #186 within Dental Care. It carries 3,634 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#186in Dental Care
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,634per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Baby Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

114

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

23%

  • MAMAEARTH22%
  • Chicco21%
  • Oral-B11%
  • Dr. Brown's10%
  • Aquafresh8%
  • Pigeon6%

Demand

Baby Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Baby Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby toothpaste18K/yr
  • chicco toothpaste kids5K/yr
  • toddler toothpaste5K/yr
  • toothpaste chicco3K/yr
  • baby toothpaste 0-23K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Toothpaste

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “المكونات الطبيعية”
0.2%of orders come back
“Very bad for kids its 100% not natural”
A buyer, on “المكونات الطبيعية”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Baby Toothpaste questions

Answered from the same tracked data.