Baby Toothpaste
MaybeReturns run at only 0.2% of orders. But shoppers spend only $85K a year here, so Baby Toothpaste is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 371 Health niches · +3 vs the category median of 5154
- Market size
- $85K/yr33K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 114 sellers
Flapen Score
Baby Toothpaste against its category
The dotted line is the Health average. Past it, Baby Toothpaste is stronger. Inside it, weaker.
Market
The Baby Toothpaste market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Toothpaste 33K times last year and spent an estimated $85K. The top 5 brands take 71% of clicks. Demand peaks in Apr–Aug–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $85Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- baby toothpaste18K searches a year
02 · Price
A sale here is worth $19.58.
Listings sell for $19.58 on average, from $5.05 to $46.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.58 that is $2K to $5K a year per listing.
- Average price
- $19.58inside the $15 to $100 sweet spot
- Price range
- $5.05–$46.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #186 within Dental Care. It carries 3,634 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #186in Dental Care
- Average rating
- 4.51 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,634per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Baby Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mamaearth 100% Natural Kids Berry blast Toothpaste With Aloe Vera Stevia & Xylitol Promotes Healthy Gums & Teeth | Fluoride-Free No Artificial Flavour & Safe if Swallowed Cavity Protection 50g
- Price
- $9.11
- Rating
- 4.3/5
- Reviews
- 22,011
- Age
- 8y ago

Chicco Toothpaste for Kids Best for Baby (1y-6y) Strawberry Flavour 50g | Fluoride-Free & Low Abrasive | Removes Plaque Helps Prevent Cavities | IDA Accepted
- Price
- $20.91
- Rating
- 4.4/5
- Reviews
- 8,148
- Age
- 3y ago

Oral-B Baby Winnie The Pooh Toothpaste 75 ml 0-2 Years
- Price
- $13.60
- Rating
- 4.4/5
- Reviews
- 308
- Age
- 6y ago

Aquafresh Milk Teeth Baby Toothpaste 0-2 years Toddler Toothpaste for Infants Gentle care for Milk Teeth 50ml
- Price
- $14.78
- Rating
- 4.8/5
- Reviews
- 1,288
- Age
- 10y ago

Dr. Browns Baby Toothpaste Strawberry Flavor 40g
- Price
- $34.50
- Rating
- 4.8/5
- Reviews
- 8,883
- Age
- 6y ago
Trending
90-day click momentum
Jack N Jill Kids Natural Toothpaste Made With Natural Ingredients Helps Soothe Gums & Fight Tooth Decay Suitable From 6 Months+ - Strawberry Flavour 1 X 50G
- Price
- $36.62
- Rating
- 4.6/5
- Reviews
- 1,929
- Age
- 15y ago

Curaprox Kids Toothpaste Strawberry 60ml Fluoride-Free Baby Toothpaste Gentle Oral Care for Babies 0-2 Years SLS-Free Microplastic-Free & Triclosan-Free Safe for Developing Milk Teeth
- Price
- $32.71
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 4y ago

Dentiste Kids Postbiotics Toothpaste for Ages 1+ Strawberry | Gentle Cavity Protection & Healthy Gums & Fresh Breath for Daily Kids Oral Care | 60g
- Price
- $29.16
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 2y ago

Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Babies Enamel & Prevent Cavities Mild Mint 0-2 years Dedicated for Children 50 ml
- Price
- $19.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Dr. Browns Infant-to-Toddler Training Toothbrush Set with Fluoride-Free Baby Toothpaste Strawberry - Giraffe - 1.4oz - 0-3 years
- Price
- $46.55
- Rating
- 4.8/5
- Reviews
- 18,799
- Age
- 6y ago
Newest
by launch date
Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Babies Enamel & Prevent Cavities Mild Mint 0-2 years Dedicated for Children 50 ml
- Price
- $19.46
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Developed by Dentists and Experts Helps Strengthen Kids Enamel & Prevent Cavities Mild Mint For Children 3-5 years 50 ml
- Price
- $18.49
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

SIGNAL Kids Toothpaste Strawberry with no preservatives & no SLS for 2-6 Years 50ml
- Price
- $9.05
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 1y ago

SIGNAL Kids Toothpaste Fruity with no preservatives & no SLS for 2-6 Years 50ml
- Price
- $10.07
- Rating
- 4.3/5
- Reviews
- 398
- Age
- 1y ago

Dentiste Kids Postbiotics Toothpaste for Ages 1+ Strawberry | Gentle Cavity Protection & Healthy Gums & Fresh Breath for Daily Kids Oral Care | 60g
- Price
- $29.16
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
114
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
23%
- MAMAEARTH22%
- Chicco21%
- Oral-B11%
- Dr. Brown's10%
- Aquafresh8%
- Pigeon6%
Demand
Baby Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Aug, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Baby Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby toothpaste18K/yr
- chicco toothpaste kids5K/yr
- toddler toothpaste5K/yr
- toothpaste chicco3K/yr
- baby toothpaste 0-23K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toothpaste
We read the reviews and the return reasons for every product selling here.
“Very bad for kids its 100% not natural”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toothpaste questions
Answered from the same tracked data.








