All Purpose Cleaner
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 91% of clicks, so All Purpose Cleaner is a Maybe.
- Flapen Score
- 55 / 100Top 31% of 371 Health niches · +4 vs the category median of 5155
- Market size
- $322K/yr138K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 47 sellers
Flapen Score
All Purpose Cleaner against its category
The dotted line is the Health average. Past it, All Purpose Cleaner is stronger. Inside it, weaker.
Market
The All Purpose Cleaner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for All Purpose Cleaner 138K times last year and spent an estimated $322K. The top 5 brands take 91% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $322Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- all purpose cleaner29K searches a year
02 · Price
A sale here is worth $21.29.
Listings sell for $21.29 on average, from $3.77 to $108.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $21.29 that is $21K to $27K a year per listing.
- Average price
- $21.29inside the $15 to $100 sweet spot
- Price range
- $3.77–$108.81
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $21K–$27K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Home Care & Cleaning. It carries 2,046 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #176in Home Care & Cleaning
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,046per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top All Purpose Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dettol All Purpose Cleaner Spray Bottle Lemon Scent + Dettol Kitchen Cleaner Spray Bottle Orange Scent 500 ml x 2
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 3y ago
JIF Antibacterial Clean Multipurpose Spray Floral Musk 470ml 100% Stain Removal Kills 99.9% of Germ
- Price
- $9.00
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 8mo ago
Dettol Trigger Bundle (Kitchen Bathroom All Purpose Mold and Mildew Cleaner) 500 ml x 4
- Price
- $38.54
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 5y ago
Dettol All Purpose Cleaner Spray Bottle Lemon Scent 500 ml
- Price
- $15.66
- Rating
- 4.6/5
- Reviews
- 756
- Age
- 7y ago
Dettol All Purpose Cleaner Spray Bottle Lemon Scent & Dettol Original Bathroom Cleaner Spray Bottle 500 ml x 2
- Price
- $19.63
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 3y ago
Trending
90-day click momentum
Seaways Multi-Purpose Descaler & Cleaner Powder Packets (40 Uses 2-Pack)
- Price
- $108.81
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago
JIF Antibacterial Clean Multipurpose Spray Floral Musk 470ml 100% Stain Removal Kills 99.9% of Germ
- Price
- $9.00
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 8mo ago
ORA Lemon Scent Multipurpose Cleaner 1 Liter
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 2y ago
Originally Yellow All-Purpose Cleaning Vinegar for Home Floor Cleaning Solution with Distilled Vinegar | Infused with Organic Lavender | Plant-Based House Cleaning Supplies 1.89 L (1-Pack)
- Price
- $28.95
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 4y ago
ECOLYTE+ All Purpose Cleaner Premium for 100% Removal of Dirt Cleans Disinfects Deodorizes & Refreshes Kills 99.9% Germs Trigger Spray Bottle (Ocean Breeze 750ml)
- Price
- $8.11
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch dateSeaways Multi-Purpose Descaler & Cleaner Powder Packets (40 Uses 2-Pack)
- Price
- $108.81
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 7mo ago
JIF Antibacterial Clean Multipurpose Spray Floral Musk 470ml 100% Stain Removal Kills 99.9% of Germ
- Price
- $9.00
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 8mo ago
ECOLYTE+ All Purpose Cleaner Premium for 100% Removal of Dirt Cleans Disinfects Deodorizes & Refreshes Kills 99.9% Germs Trigger Spray Bottle (Ocean Breeze 750ml)
- Price
- $8.11
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago
ORA Lemon Scent Multipurpose Cleaner 1 Liter
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 2y ago
Originally Yellow All-Purpose Distilled Vinegar Spray Living Room Bathroom & Kitchen Cleaner Spray | Infused with Organic Lavender | Plant-Based All Purpose Cleaner 470 mL (2-Pack)
- Price
- $31.59
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
6%
- Dettol62%
- Jif15%
- Clorox5%
- ECOLYTE+ Disinfectant5%
- Bcleen بيكلين4%
- Stardrops3%
- Open — no brand owns it (4 brands, 6%)
Demand
All Purpose Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top All Purpose Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- all purpose cleaner29K/yr
- dettol all purpose cleaner21K/yr
- surface cleaner16K/yr
- cleaning spray11K/yr
- multipurpose cleaner12K/yr
- cleaner10K/yr
- seaways all purpose cleaner6K/yr
- all purpose cleaner spray8K/yr
- multipurpose cleaner spray5K/yr
- cleaning products5K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Cleaner
We read the reviews and the return reasons for every product selling here.
“leaking dont recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Cleaner questions
Answered from the same tracked data.