Adult Diapers
MaybeThe products selling today average only 3.9★. But the top 5 brands take 97% of clicks, so Adult Diapers is a Maybe.
- Flapen Score
- 56 / 100Top 27% of 371 Health niches · +5 vs the category median of 5156
- Market size
- $179K/yr71K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 43%top-5 click share · 8 brands · 24 sellers
Flapen Score
Adult Diapers against its category
The dotted line is the Health average. Past it, Adult Diapers is stronger. Inside it, weaker.
Market
The Adult Diapers market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Adult Diapers 71K times last year and spent an estimated $179K. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $179Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- adult diapers43K searches a year
02 · Price
A sale here is worth $51.79.
Listings sell for $51.79 on average, from $18.15 to $255.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $51.79 that is $5K to $13K a year per listing.
- Average price
- $51.79inside the $15 to $100 sweet spot
- Price range
- $18.15–$255.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #97 within Medical Supplies & Equipment. It carries 94 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #97in Medical Supplies & Equipment
- Average rating
- 3.85 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 94per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Adult Diapers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fine Care Adult Incontinence Diaper Pull-ups Large size 100 140cm 14 Diapers
- Price
- $46.32
- Rating
- 4.3/5
- Reviews
- 361
- Age
- 7y ago
Fine Care Adult Incontinence Diaper Pull-ups Medium size 80 110cm 14 Diapers
- Price
- $41.70
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 7y ago
Nateen Hospeen Premium Overnight Adult Diapers Disposable Period Pants for Women Postpartum Underwear Adult pull ups for Light Incontinence Size L Waist Size 111-147cm (18 Count)
- Price
- $32.71
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago
Nateen Hospeen Adult Diapers Pants Period Pants for Sanitary Protection Large Waist Size 80-130cm 10 Count Day Unisex Adult Pull Ups Panty Style Sanitary Pads for Women Super Soft Fit.
- Price
- $28.41
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 4y ago
MAKUKU Parenty Adult Pants L12+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $23.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Trending
90-day click momentum
MAKUKU Parenty Adult Pants XL12+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $29.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Nateen Hospeen Premium Overnight Adult Diapers Disposable Period Pants for Women Postpartum Underwear Adult pull ups for Light Incontinence Size L Waist Size 111-147cm (18 Count)
- Price
- $32.71
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago
MAKUKU Parenty Adult Pants L12+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $23.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
MAKUKU Parenty Adult Pants M14+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $24.34
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 9mo ago
Nateen Hospeen Adult Diapers Pants Period Pants for Sanitary Protection Large Waist Size 80-130cm 10 Count Day Unisex Adult Pull Ups Panty Style Sanitary Pads for Women Super Soft Fit.
- Price
- $28.41
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 4y ago
Newest
by launch dateMAKUKU Parenty Adult Pants L12+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $23.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
MAKUKU Parenty Adult Pants M14+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $24.34
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 9mo ago
MAKUKU Parenty Adult Pants XL12+2 | Ultra Soft & Absorbent Adult Diapers for Men & Women | Leak-Proof Breathable and Comfortable Fit | Unisex Disposable Pants
- Price
- $29.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Nateen Hospeen Premium Overnight Adult Diapers Disposable Period Pants for Women Postpartum Underwear Adult pull ups for Light Incontinence XL/XXL Waist Size 147-172cm (14 Count)
- Price
- $31.52
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 10mo ago
Shields Incontinence Active Adult Diapers | Pull-Up Pants Super Absorbent | Comfortable Fit for Men & Women | Medium Pack of 1 - (15 Pieces) Fits waist size 2440 (61102 cm)
- Price
- $30.34
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
24
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
1%
- Fine Care46%
- Nateen31%
- MAKUKU15%
- Dr. Comfort3%
- Sanita Careplus2%
- SHIELDS2%
- Open — no brand owns it (2 brands, 1%)
Demand
Adult Diapers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Adult Diapers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adult diapers43K/yr
- حفاضات كبار السن9K/yr
- adult diaper7K/yr
- حفاظات لكبار السن8K/yr
- adult diapers xl4K/yr
Reviews and returns
What reviews say buyers love and hate about Adult Diapers
We read the reviews and the return reasons for every product selling here.
“The stinging might be caused by the material's plastic content”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adult Diapers questions
Answered from the same tracked data.