Rice
PassRice scores 69 out of 100, a Pass. Shoppers spend $1.7M a year here, demand is soft, at -8.7% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 69 / 100Top 2% of 419 Grocery niches · +17 vs the category median of 5269
- Market size
- $1.7M/yr875K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 29 sellers
Flapen Score
Rice against its category
The dotted line is the Grocery average. Past it, Rice is stronger. Inside it, weaker.
Market
The Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rice 875K times last year and spent an estimated $1.7M. The top 5 brands take 74% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 875K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $1.7Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- rice320K searches a year
02 · Price
A sale here is worth $24.75.
Listings sell for $24.75 on average, from $8.79 to $84.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $24.75 that is $50K to $62K a year per listing.
- Average price
- $24.75inside the $15 to $100 sweet spot
- Price range
- $8.79–$84.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $50K–$62K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Grocery. It carries 643 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Grocery
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 643per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daawat Traditional Basmati Rice 5Kg
- Price
- $26.91
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 5y ago

Tilda Pure Original Basmati Rice 5kg
- Price
- $30.09
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 10y ago

Golden Swan Jasmine Rice 5kg
- Price
- $17.59
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 5y ago

Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
- Price
- $21.38
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago

Daawat Extra Long Indian Basmati Rice 5Kg
- Price
- $39.78
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 5y ago
Trending
90-day click momentum
Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
- Price
- $21.38
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago

Daawat Biryani Basmati Rice - 1 Kg - Pack May Vary
- Price
- $12.17
- Rating
- 4.4/5
- Reviews
- 3,087
- Age
- 10y ago

KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
- Price
- $18.18
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago

Zaffran Indian Basmati Rice XXL 5kg
- Price
- $29.02
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 3y ago

NOA Classic Basmati Xxxl Long Grain Rice 5 Kg
- Price
- $21.90
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch date
Nitra Long Grain White Rice 5 kg
- Price
- $14.70
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 11mo ago

Mahin Steam Basmati Rice 5 kg
- Price
- $19.59
- Rating
- 3.3/5
- Reviews
- 16
- Age
- 1y ago

NOA Classic Basmati Xxxl Long Grain Rice 5 Kg
- Price
- $21.90
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
- Price
- $18.18
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 2y ago

Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
- Price
- $21.38
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
21%
- Tilda27%
- Daawat25%
- GOLDEN SWAN8%
- Afrah7%
- Lulu7%
- India Gate5%
Demand
Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice320K/yr
- rice 5kg146K/yr
- basmati rice94K/yr
- rice 5_kg16K/yr
- basmati rice 5kg88K/yr
- daawat basmati rice 5kg40K/yr
- basmati rice 5_kg15K/yr
- tilda basmati rice 5_kg9K/yr
- tilda18K/yr
- tilda basmati rice 5kg36K/yr
Reviews and returns
What reviews say buyers love and hate about Rice
We read the reviews and the return reasons for every product selling here.
“Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice questions
Answered from the same tracked data.









