rice
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.75avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 875K searches
Price range
Great$8.79–$84.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good642.71avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, rice is a $1.7M/yr Amazon United Arab Emirates market (875K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rice market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 11%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
29
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
21%
- Tilda27%
- Daawat25%
- GOLDEN SWAN8%
- Afrah7%
- Lulu7%
- India Gate5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top rice search terms
- rice320K/yr
- rice 5kg146K/yr
- basmati rice94K/yr
- rice 5_kg16K/yr
- basmati rice 5kg88K/yr
- daawat basmati rice 5kg40K/yr
- basmati rice 5_kg15K/yr
- tilda basmati rice 5_kg9K/yr
- tilda18K/yr
- tilda basmati rice 5kg36K/yr
Top rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daawat Traditional Basmati Rice 5Kg
Daawat$26.914.6★173 rev
Tilda Pure Original Basmati Rice 5kg
Tilda$30.094.4★1,248 rev
Golden Swan Jasmine Rice 5kg
GOLDEN SWAN$17.594.4★153 rev
Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
Afrah$21.384.0★43 rev
Daawat Extra Long Indian Basmati Rice 5Kg
Daawat$39.784.5★86 rev
Newest
by launch date
Nitra Long Grain White Rice 5 kg
Nitra$14.7017 rev
Mahin Steam Basmati Rice 5 kg
Mahin$19.5916 rev
NOA Classic Basmati Xxxl Long Grain Rice 5 Kg
NOA$21.9021 rev
KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
Kasturi$18.1886 rev
Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
Afrah$21.3843 rev
Trending
90-day click momentumAfrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice
Afrah$21.384.0★
Daawat Biryani Basmati Rice - 1 Kg - Pack May Vary
Daawat$12.174.4★
KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals
Kasturi$18.184.2★
Zaffran Indian Basmati Rice XXL 5kg
Zaffran$29.024.7★
NOA Classic Basmati Xxxl Long Grain Rice 5 Kg
NOA$21.904.1★
What buyers say about rice
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great taste”
“Value for money”
“Like the aroma”
“Best for making Biriyani”
“It's a very good rice”
“Good for daily meal”
“Very soft”
What buyers complain about
“Low Quality”
“Tasteless”
“Rice texture and flavor not sona masoori”
“no aroma”
“contaminated with rice weevil”
“Rice texture and flavor not sona masoori”
“Rice is brown in color not white”
“not as per description”
Common questions
- Is rice profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.7M/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (69/100).
- How competitive is the rice niche?
- 19 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in rice?
- Top complaints mined from reviews: الجودة الشاملة, الذوق العام, نكهة. The return rate is 0.1%.
- When does demand for rice peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the rice niche?
- Listings span $8.79–$84.14; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.