How competitive is the Rice niche on Amazon United Arab Emirates?

19 brands and 29 sellers compete in Rice on Amazon United Arab Emirates. The top 5 Rice products take 50% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Rice?

Rice buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, الذوق العام, نكهة, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rice niche?

Rice sells for $24.75 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $8.79–$84.14. The average incumbent carries 643 reviews — the moat a new listing must climb.

Rice

Rice shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 2% of 419 Grocery niches · +17 vs the category median of 52

This niche Category average · 419 niches

Is Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Rice is a $1.7M/yr Amazon United Arab Emirates market (875K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 69/100.

Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.7% over the last 90 days and 7.6% of searches end in a purchase.

$1.7M

revenue / yr

Units sold / yr80K

Search volume / yr-8.7%875K

Conversion rate7.6%

Avg price$24.75

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 29

Top-5 product click share50%

Open market26%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 35 products

Top Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Daawat Traditional Basmati Rice 5Kg

Price: $26.91
Rating: 4.6/5
Reviews: 173
Age: 5y ago

Tilda Pure Original Basmati Rice 5kg

Price: $30.09
Rating: 4.4/5
Reviews: 1,248
Age: 10y ago

Golden Swan Jasmine Rice 5kg

Price: $17.59
Rating: 4.4/5
Reviews: 153
Age: 5y ago

Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice

Price: $21.38
Rating: 4.0/5
Reviews: 43
Age: 2y ago

Daawat Extra Long Indian Basmati Rice 5Kg

Price: $39.78
Rating: 4.5/5
Reviews: 86
Age: 5y ago

Newest

by launch date

Nitra Long Grain White Rice 5 kg

Price: $14.70
Rating: 3.7/5
Reviews: 17
Age: 11mo ago

Mahin Steam Basmati Rice 5 kg

Price: $19.59
Rating: 3.3/5
Reviews: 16
Age: 1y ago

NOA Classic Basmati Xxxl Long Grain Rice 5 Kg

Price: $21.90
Rating: 4.1/5
Reviews: 21
Age: 1y ago

KASTURI Pure Indian Sona Masoori Rice- 5 KG (White) Authentic Masuri Aromatic Grains of Bangaru Theegalu Rice for Delicious meals

Price: $18.18
Rating: 4.2/5
Reviews: 86
Age: 2y ago

Afrah VVIP Everyday XXL Basmati Rice 5kg | Premium Long Grain Aromatic Rice | Extra Long Kernels for Fluffy Rice | Ideal for Biryani Pulao & Daily Meals | Premium White Rice

Price: $21.38
Rating: 4.0/5
Reviews: 43
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

21%

Tilda27%
Daawat25%
GOLDEN SWAN8%
Afrah7%
Lulu7%
India Gate5%

Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume875KCVR7.6%Products35Brands19Top 5 Brands74%OOS Rate0.0%Rating4.2★Reviews643Avg BSR#29

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rice320K/yr -12.1%3.8% conv.
rice 5kg146K/yr -40.0%4.6% conv.
basmati rice94K/yr +38.3%4.7% conv.
rice 5_kg16K/yr >1,000%4.5% conv.
basmati rice 5kg88K/yr -51.0%4.2% conv.
daawat basmati rice 5kg40K/yr +7.1%4.2% conv.
basmati rice 5_kg15K/yr +119.9%3.5% conv.
tilda basmati rice 5_kg9K/yr +489.4%4.8% conv.
tilda18K/yr -7.7%5.3% conv.
tilda basmati rice 5kg36K/yr -74.5%4.8% conv.

What reviews say buyers love and hate about Rice

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

الجودة الشاملة29%

“Excellent product”

الذوق العام25%

“Great taste”

القيمة مقابل المال14%

“Value for money”

يشم13%

“Like the aroma”

تعليمات الطبخ6%

“Best for making Biriyani”

What buyers complain about

94% of reviews

الجودة الشاملة29%

“Low Quality”

الذوق العام18%

“Tasteless”

نكهة15%

“Rice texture and flavor not sona masoori”

يشم12%

“no aroma”

تلوث8%

“contaminated with rice weevil”

Common Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rice 69/100 on Amazon United Arab Emirates — Worth a look. The niche generates $1.7M/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.