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Protein Bar

Protein Bar clears our launch bar: a $2.7M/yr market growing +22.0% this quarter with returns at 0.1%.

Flapen Score

71
Launch it

Top 2% of 419 Grocery niches · +19 vs the category median of 52

Market size 96Growth 51Conversion 62Competition 85Returns 100Price range 30Avg price 77Brand share 34Review moat 58Quality gap 82
This niche Category average · 419 niches

Is Protein Bar profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Protein Bar is a $2.7M/yr Amazon United Arab Emirates market (515K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May. Verdict: Launch it — 71/100.

Protein Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +22.0% over the last 90 days and 5.5% of searches end in a purchase.

$2.7M

revenue / yr

Units sold / yr50K
Search volume / yr+22.0%515K
Conversion rate5.5%
Avg price$95.61

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers19 · 57
Top-5 product click share30%
Open market15%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement68%
New entrants (1y)5· 3 succeeded
Avg rating4.2★
Avg reviews1,199

Top Protein Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$54K$108K$162K$216K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

57

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

12%

  • Barebells26%
  • Grenade23%
  • Nature Valley15%
  • Pure Protein13%
  • BE-KIND7%
  • Generic4%
  • Open — no brand owns it (13 brands, 12%)

Protein Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume515KCVR5.5%Products68Brands19Top 5 Brands85%OOS Rate3.9%Rating4.2★Reviews1,199Avg BSR#67
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Top Protein Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein bar225K/yr
  • protein bars28K/yr
  • barebells19K/yr
  • nature valley26K/yr
  • barebells protein bars26K/yr
  • barbell protein bar18K/yr
  • grenade protein bars18K/yr
  • protein snacks12K/yr
  • بروتين بار11K/yr
  • protein snack10K/yr

What reviews say buyers love and hate about Protein Bar

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
الذوق العام28%

Absolutely delicious

المحتوى الغذائي23%

good protein

الجودة الشاملة13%

Good quality

نكهة8%

Nice flavor

الفوائد الصحية الشاملة5%

Nice and healthy product

What buyers complain about

92% of reviews
الذوق العام55%

Horrible tasting

المحتوى الغذائي11%

Not healthy

المكونات-إجمالاً8%

Bad ingredients

درجة حرارة التخزين5%

it is melted

القيمة مقابل المال3%

My only comment is that theyre a bit pricey

Protein Bar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الذوق العام
50%
2مستوى السكر في الدم
50%

Common Protein Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Bar 71/100 on Amazon United Arab Emirates — Launch it. The niche generates $2.7M/yr across 68 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +22.0% over the last 90 days.
Search demand for Protein Bar on Amazon United Arab Emirates peaks in May, where the busiest month runs 1.7× the quietest.