protein bar
Launch itA $2.7M/yr market growing +22.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 515K searches
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$95.61avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,199.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$8.58–$291.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, protein bar is a $2.7M/yr Amazon United Arab Emirates market (515K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May. Verdict: Launch it — 71/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
protein bar market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $3.8M–$4.8M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 68%
- Out of stock
- 3.9%
- Avg brand age
- 51 months
- Avg seller age
- 75 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
57
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
30%
Top 20: 64%
Open market
12%
- Barebells26%
- Grenade23%
- Nature Valley15%
- Pure Protein13%
- BE-KIND7%
- Generic4%
- Open — no brand owns it (13 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top protein bar search terms
- protein bar225K/yr
- protein bars28K/yr
- barebells19K/yr
- nature valley26K/yr
- barebells protein bars26K/yr
- barbell protein bar18K/yr
- grenade protein bars18K/yr
- protein snacks12K/yr
- بروتين بار11K/yr
- protein snack10K/yr
Top protein bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Chocolate Peanut butter Bar (50 Grams x Box of 6pcs) | With 20g Protein + 200g Calories In Each Serve | Healthy Snacking | Gluten Free | 300 Grams
Pure Protein$48.584.4★1,483 rev
Barebells Protein Bars Creamy Crisp - 12 Count 1.94oz Bars with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bar
Barebells$134.134.5★1,558 rev
Barebells Salty Peanut Protein Bar High Protein and Low Carb Bar 12 x 55g (1 94 oz) Low Sugar Snack Protein Bar with 20g protein
Barebells$116.974.3★117 rev
Grenade OREO Protein Bar - High Protein Low Sugar 12 x 60 g
Grenade$107.194.0★81 rev
Grenade High Protein Low Sugar Bar - Chocolate Chip Salted Caramel 12 x 60 g
Grenade$122.554.6★3,886 rev
Newest
by launch date
Barebell Protein Bar Variety Pack High Protein Snack Bars Low Sugar Healthy Protein Snacks Assorted Flavours Variety Mix Ready to Eat Protein Bars for Gym Office Workout & Everyday Energy
Generic$167.382 rev
MaxiNutrition Hazelnut Spread Protein Waffle Bar (Pack of 12 x 39 grams Each) with 25% Protein Per Serving Low Sugar Per Serving No Artificial Colour & Flavor Added
MaxiNutrition$104.31133 rev
Barebells Protein Bars 16g Protein Sugar Free Chocolate Low Carb 12 Pack x 55g Coco Choco Flavour
Barebells$136.2922 rev
Barebells Protein Bars Creamy Crisp - 12 Count 1.94oz Bars with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bar
Barebells$134.131,558 rev
Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Barebells$152.544,084 rev
Trending
90-day click momentum
Grenade High Protein Low Sugar Bar - White Chocolate Salted Peanut 12 x 60 g
Grenade$111.104.5★
MaxiNutrition Hazelnut Spread Protein Waffle Bar (Pack of 12 x 39 grams Each) with 25% Protein Per Serving Low Sugar Per Serving No Artificial Colour & Flavor Added
MaxiNutrition$104.314.6★
Barebell Protein Bar Variety Pack High Protein Snack Bars Low Sugar Healthy Protein Snacks Assorted Flavours Variety Mix Ready to Eat Protein Bars for Gym Office Workout & Everyday Energy
Generic$167.382.0★
Grenade Carb Killa High Protein and Low Carb Bar 12 x 60 g - A Selection Box
Grenade$117.604.6★
Grenade High Protein Low Sugar Bar - Chocolate Chip Salted Caramel 12 x 60 g
Grenade$122.554.6★
What buyers say about protein bar
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“good protein”
“Good quality”
“Nice flavor”
“Nice and healthy product”
“All Natural ingredients”
“Gooey and crunchy at the same time with a good hit of chocolate”
“A Clean Sweet Treat”
“Perfect assorted”
“totally worth it”
What buyers complain about
“Horrible tasting”
“Not healthy”
“Bad ingredients”
“it is melted”
“My only comment is that theyre a bit pricey”
“Contents don't match description”
“but they are a little small”
“they sent completely different flavours that I already had bought cheaper”
“Bad additives quality”
Top return reasons
Common questions
- Is protein bar profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.7M/yr across 68 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Launch it (71/100).
- How competitive is the protein bar niche?
- 19 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in protein bar?
- Top complaints mined from reviews: الذوق العام, المحتوى الغذائي, المكونات-إجمالاً. The return rate is 0.1%.
- When does demand for protein bar peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the protein bar niche?
- Listings span $8.58–$291.49; the average listing price is $95.61 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.