Skip to content

Chicken

Pass

Chicken scores 72 out of 100, a Pass. Shoppers spend $1.4M a year here, demand is soft, at -4.5% this quarter, and returns run at 0.0% of orders.

Flapen Score
72
72 / 100
Top 1% of 419 Grocery niches · +20 vs the category median of 52
Market size
$1.4M/yr698K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
32%top-5 click share · 17 brands · 19 sellers

Flapen Score

Chicken against its category

The dotted line is the Grocery average. Past it, Chicken is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chicken 698K times last year and spent an estimated $1.4M. The top 5 brands take 71% of clicks. Demand peaks in Apr. Flapen scores it 72 out of 100, a Pass.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
10.5%
Market size, estimated
$1.4Ma year
Peak month
April1.6× the quietest month
Top search term
chicken480K searches a year

02 · Price

A sale here is worth $18.65.

Listings sell for $18.65 on average, from $8.66 to $52.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $18.65 that is $28K to $37K a year per listing.

Average price
$18.65inside the $15 to $100 sweet spot
Price range
$8.66–$52.09
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #14 within Grocery. It carries 56 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#14in Grocery
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
56per listing
Listings tracked
57

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$41K$82K$123K$164K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

23%

  • Lulu22%
  • Alyoum19%
  • Al Ain Farms14%
  • Al Khazna8%
  • Al Ajban Chicken8%
  • FRANGOSUL6%

Demand

Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Chicken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken480K/yr
  • chiken42K/yr
  • fresh chicken53K/yr
  • fresh chichen26K/yr
  • دجاج24K/yr
  • whole chicken13K/yr
  • chicken fresh15K/yr
  • دجاج طازج7K/yr
  • chicken whole6K/yr
  • alyoum8K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “نضارة”
19%of negative reviews mention “يشم”
<0.1%of orders come back, a rate Amazon rounds to zero
“It smelled really, really bad”
A buyer, on “يشم”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chicken questions

Answered from the same tracked data.