Skip to content

Atta

Pass

Atta scores 71 out of 100, a Pass. Shoppers spend $542K a year here, search demand grew +28.9% this quarter, and returns run at 0.1% of orders.

Flapen Score
71
71 / 100
Top 2% of 419 Grocery niches · +19 vs the category median of 52
Market size
$542K/yr339K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
38%top-5 click share · 12 brands · 19 sellers

Flapen Score

Atta against its category

The dotted line is the Grocery average. Past it, Atta is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atta market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Atta 339K times last year and spent an estimated $542K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $542K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
10.1%
Market size, estimated
$542Ka year
Peak month
May1.5× the quietest month
Top search term
atta75K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $5.09 to $42.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $15.79 that is $24K to $32K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$5.09–$42.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Grocery. It carries 373 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#93in Grocery
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
373per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$22K$43K$65K$87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

38%

Top 20: 88%

Open market

12%

  • AASHIRVAAD34%
  • Pillsbury18%
  • Al Baker17%
  • Generic7%
  • Madhoor6%
  • Grand Mills6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Atta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.5×

Search terms

Top Atta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atta75K/yr
  • wheat flour35K/yr
  • atta 5kg41K/yr
  • دقيق القمح الكامل9K/yr
  • aata24K/yr
  • whole wheat flour17K/yr
  • ashirwad atta 5 kg17K/yr
  • al baker chakki fresh atta 10kg13K/yr
  • aashirvaad atta 5kg15K/yr
  • atta 5_kg11K/yr

Reviews and returns

What reviews say buyers love and hate about Atta

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Poor Quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Atta questions

Answered from the same tracked data.