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Chicken Breast

Pass

Chicken Breast scores 69 out of 100, a Pass. Shoppers spend $562K a year here, search demand grew +0.3% this quarter, and returns run at 0.0% of orders.

Flapen Score
69
69 / 100
Top 2% of 419 Grocery niches · +17 vs the category median of 52
Market size
$562K/yr211K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 17 sellers

Flapen Score

Chicken Breast against its category

The dotted line is the Grocery average. Past it, Chicken Breast is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Breast market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chicken Breast 211K times last year and spent an estimated $562K. The top 5 brands take 70% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
11.2%
Market size, estimated
$562Ka year
Peak month
March1.5× the quietest month
Top search term
chicken breast144K searches a year

02 · Price

A sale here is worth $23.82.

Listings sell for $23.82 on average, from $9.98 to $55.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $23.82 that is $30K to $36K a year per listing.

Average price
$23.82inside the $15 to $100 sweet spot
Price range
$9.98–$55.34
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$30K–$36K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 63 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#18in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
63per listing
Listings tracked
32

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chicken Breast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$45K$67K$90K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

17

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

26%

  • Lulu22%
  • Generic19%
  • Alyoum14%
  • FRESHTOHOME9%
  • Al Areesh5%
  • Al Khazna5%

Demand

Chicken Breast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chicken Breast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken breast144K/yr
  • صدور دجاج15K/yr
  • boneless chicken15K/yr
  • breast12K/yr
  • chicken boneless9K/yr
  • frozen chicken breast6K/yr
  • breast chicken5K/yr
  • fresh chicken breast5K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Breast

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “الذوق العام”
19%of negative reviews mention “يشم”
<0.1%of orders come back, a rate Amazon rounds to zero
“It smelled really, really bad”
A buyer, on “يشم”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Chicken Breast questions

Answered from the same tracked data.