Olive Oil
PassOlive Oil scores 68 out of 100, a Pass. Shoppers spend $1.8M a year here, demand is soft, at -11.2% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 68 / 100Top 3% of 419 Grocery niches · +16 vs the category median of 5268
- Market size
- $1.8M/yr613K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 43%top-5 click share · 23 brands · 27 sellers
Flapen Score
Olive Oil against its category
The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.
Market
The Olive Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Olive Oil 613K times last year and spent an estimated $1.8M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 68 out of 100, a Pass.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $1.8Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- olive oil271K searches a year
02 · Price
A sale here is worth $46.92.
Listings sell for $46.92 on average, from $8.93 to $184.61. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $46.92 that is $35K to $47K a year per listing.
- Average price
- $46.92inside the $15 to $100 sweet spot
- Price range
- $8.93–$184.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $35K–$47K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #69 within Grocery. It carries 639 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 97%
- Out of stock, average day
- 4.0%
- Average rank
- #69in Grocery
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 639per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Olive Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Borges Original Extra Virgin Olive Oil 1Litre
- Price
- $54.73
- Rating
- 4.5/5
- Reviews
- 9,538
- Age
- 13y ago

Rafaella Spanish Pomace Olive Oil 2 X 500 ml
- Price
- $16.50
- Rating
- 4.2/5
- Reviews
- 318
- Age
- 5y ago
![HANAHANIM Turkish Extra Virgin Olive Oil 5L | No: 35.1 | Filtered | Single Estate | December 2025 Harvest [Production Date: 6/December/2025]](https://m.media-amazon.com/images/I/41VKo7KV-vL.jpg)
HANAHANIM Turkish Extra Virgin Olive Oil 5L | No: 35.1 | Filtered | Single Estate | December 2025 Harvest [Production Date: 6/December/2025]
- Price
- $184.61
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 6y ago

Borges Original Extra Virgin Olive Oil 500ml
- Price
- $27.41
- Rating
- 4.7/5
- Reviews
- 3,251
- Age
- 13y ago

Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز
- Price
- $181.01
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago
Trending
90-day click momentum
Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز
- Price
- $181.01
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago

Serjella Extra Virgin Olive Oil (Bottle) 500ml
- Price
- $20.53
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 7y ago

Kozoliv Cold Pressed Extra Virgin Olive Oil 1 L | Premium Natural Olive | Turkiye Ayvalik | Estate Grown | Low Acidity & Antioxidant-Rich | Salad and Dressing | Zeytinyagi | زيت زيتون بكر ممتاز
- Price
- $56.41
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 11mo ago

Afia Extra Virgin Olive Oil Value Pack 1 Litre
- Price
- $32.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 3y ago

Teeba Extra Virgin Olive Oil 1l
- Price
- $20.45
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 5y ago
Newest
by launch date
Selme Extra Virgin Olive Oil 5 Liter | Turkish Olive Oil | Rich Aroma & Smooth Taste | Since 1948 | Zeytinyagi | Ideal for Cooking Salad & Dressing | زيت زيتون بكر ممتاز
- Price
- $181.01
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago

Kozoliv Cold Pressed Extra Virgin Olive Oil 1 L | Premium Natural Olive | Turkiye Ayvalik | Estate Grown | Low Acidity & Antioxidant-Rich | Salad and Dressing | Zeytinyagi | زيت زيتون بكر ممتاز
- Price
- $56.41
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 11mo ago

A ATLAS OLIVE OILS Organic Cold Pressed Moroccan Extra Virgin Polyphenol Rich | EVOO From Morocco Newly Harvested Unprocessed from One Single Family Farm | Trusted by Michelin Star Chefs | 2 Ounce
- Price
- $116.54
- Rating
- 4.7/5
- Reviews
- 5,318
- Age
- 1y ago

Natures Choice Olive Oil 1ltr
- Price
- $13.99
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 2y ago

Afia Extra Virgin Olive Oil Value Pack 1 Litre
- Price
- $32.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
27
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
43%
Top 20: 82%
Open market
35%
- Borges26%
- Rafaella14%
- HANAHANIM7%
- Beladna6%
- Serjella6%
- Afia6%
Demand
Olive Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Olive Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive oil271K/yr
- olive oil extra virgin143K/yr
- extra virgin olive oil72K/yr
- زيت زيتون39K/yr
- olive oil for cooking28K/yr
- زيت زيتون بكر ممتاز12K/yr
- borges olive oil8K/yr
- virgin olive oil10K/yr
- extra virgin olive oil cold pressed8K/yr
- pomace olive oil5K/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil
We read the reviews and the return reasons for every product selling here.
“Foul smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil questions
Answered from the same tracked data.









