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Olive Oil

Olive Oil shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 3% of 419 Grocery niches · +16 vs the category median of 52

Market size 92Growth 19Conversion 70Competition 70Returns 99Price range 48Avg price 94Brand share 76Review moat 72Quality gap 52
This niche Category average · 419 niches

Is Olive Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Olive Oil is a $1.8M/yr Amazon United Arab Emirates market (613K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov. Verdict: Worth a look — 68/100.

Olive Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.2% over the last 90 days and 6.3% of searches end in a purchase.

$1.8M

revenue / yr

Units sold / yr60K
Search volume / yr-11.2%613K
Conversion rate6.3%
Avg price$46.92

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 27
Top-5 product click share43%
Open market41%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement35%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews639

Top Olive Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$73K$146K$219K$292K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

27

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

43%

Top 20: 82%

Open market

35%

  • Borges26%
  • Rafaella14%
  • HANAHANIM7%
  • Beladna6%
  • Serjella6%
  • Afia6%

Olive Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume613KCVR6.3%Products37Brands23Top 5 Brands59%OOS Rate4.0%Rating4.4★Reviews639Avg BSR#69
18K13KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Olive Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • olive oil271K/yr
  • olive oil extra virgin143K/yr
  • extra virgin olive oil72K/yr
  • زيت زيتون39K/yr
  • olive oil for cooking28K/yr
  • زيت زيتون بكر ممتاز12K/yr
  • borges olive oil8K/yr
  • virgin olive oil10K/yr
  • extra virgin olive oil cold pressed8K/yr
  • pomace olive oil5K/yr

What reviews say buyers love and hate about Olive Oil

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
الجودة الشاملة41%

Best quality

الذوق العام21%

Excellent taste

يشم7%

The aroma is fresh and inviting, and the taste is smooth and well-balanced

القيمة مقابل المال6%

Value for money

تعليمات الطبخ5%

It is suitable for basic cooking

What buyers complain about

88% of reviews
يشم36%

Foul smell

الذوق العام19%

Tasteless

الجودة الشاملة11%

Disappointing Quality

نكهة7%

the flavor is flat

مخفف/مائي5%

This feels like water

Common Olive Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Olive Oil 68/100 on Amazon United Arab Emirates — Worth a look. The niche generates $1.8M/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.
Search demand for Olive Oil on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 1.6× the quietest.