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Olive Oil

Pass

Olive Oil scores 68 out of 100, a Pass. Shoppers spend $1.8M a year here, demand is soft, at -11.2% this quarter, and returns run at 0.1% of orders.

Flapen Score
68
68 / 100
Top 3% of 419 Grocery niches · +16 vs the category median of 52
Market size
$1.8M/yr613K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
43%top-5 click share · 23 brands · 27 sellers

Flapen Score

Olive Oil against its category

The dotted line is the Grocery average. Past it, Olive Oil is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Olive Oil 613K times last year and spent an estimated $1.8M. The top 5 brands take 59% of clicks. Demand peaks in Nov. Flapen scores it 68 out of 100, a Pass.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
613K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
6.3%
Market size, estimated
$1.8Ma year
Peak month
November1.6× the quietest month
Top search term
olive oil271K searches a year

02 · Price

A sale here is worth $46.92.

Listings sell for $46.92 on average, from $8.93 to $184.61. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $46.92 that is $35K to $47K a year per listing.

Average price
$46.92inside the $15 to $100 sweet spot
Price range
$8.93–$184.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$35K–$47K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #69 within Grocery. It carries 639 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#69in Grocery
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
639per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Olive Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$73K$146K$219K$292K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

27

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

43%

Top 20: 82%

Open market

35%

  • Borges26%
  • Rafaella14%
  • HANAHANIM7%
  • Beladna6%
  • Serjella6%
  • Afia6%

Demand

Olive Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Olive Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil271K/yr
  • olive oil extra virgin143K/yr
  • extra virgin olive oil72K/yr
  • زيت زيتون39K/yr
  • olive oil for cooking28K/yr
  • زيت زيتون بكر ممتاز12K/yr
  • borges olive oil8K/yr
  • virgin olive oil10K/yr
  • extra virgin olive oil cold pressed8K/yr
  • pomace olive oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “الجودة الشاملة”
36%of negative reviews mention “يشم”
0.1%of orders come back
“Foul smell”
A buyer, on “يشم”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Olive Oil questions

Answered from the same tracked data.