Is olive oil profitable to sell on Amazon United Arab Emirates?

The niche generates $1.8M/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (68/100).

How competitive is the olive oil niche?

23 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in olive oil?

Top complaints mined from reviews: يشم, الذوق العام, الجودة الشاملة. The return rate is 0.1%.

When does demand for olive oil peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the olive oil niche?

Listings span $8.93–$184.61; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.

olive oil

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$46.92

avg listing price — sweet spot $15–$100

Market size

Great$1.8M

$1.8M/yr · 613K searches

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good638.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.93–$184.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Arab Emirates niche tracking, olive oil is a $1.8M/yr Amazon United Arab Emirates market (613K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov. Verdict: Worth a look — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

olive oil market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $2.3M–$2.8M; units × avg price
Conversion rate: 6.3%
Avg BSR: #69
Page quality: 0%
Prime: 97%
Sponsored: 35%
Out of stock: 4.0%
Avg brand age: 50 months
Avg seller age: 89 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

43%

Top 20: 82%

Open market

35%

Borges26%
Rafaella14%
HANAHANIM7%
Beladna6%
Serjella6%
Afia6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top olive oil search terms

olive oil271K/yr -2.9%6.0% conv.
olive oil extra virgin143K/yr -23.7%5.2% conv.
extra virgin olive oil72K/yr -6.3%3.5% conv.
زيت زيتون39K/yr -29.8%1.8% conv.
olive oil for cooking28K/yr -2.7%4.1% conv.
زيت زيتون بكر ممتاز12K/yr -21.6%0.8% conv.
borges olive oil8K/yr +5.1%7.4% conv.
virgin olive oil10K/yr -16.2%3.5% conv.
extra virgin olive oil cold pressed8K/yr -8.2%2.8% conv.
pomace olive oil5K/yr +4.6%3.0% conv.

All search terms

Top olive oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Borges Original Extra Virgin Olive Oil 1Litre

Borges$54.734.5★9,538 rev

Rafaella Spanish Pomace Olive Oil 2 X 500 ml

Rafaella$16.504.2★318 rev

HANAHANIM Turkish Extra Virgin Olive Oil 5L | No: 35.1 | Filtered | Single Estate | December 2025 Harvest [Production Date: 6/December/2025]

HANAHANIM$184.614.4★414 rev

Borges Original Extra Virgin Olive Oil 500ml

Borges$27.414.7★3,251 rev

Selme$181.014.4★22 rev

Newest

by launch date

Selme$181.0122 rev

11mo ago

Kozoliv$56.4118 rev

11mo ago

A ATLAS OLIVE OILS Organic Cold Pressed Moroccan Extra Virgin Polyphenol Rich | EVOO From Morocco Newly Harvested Unprocessed from One Single Family Farm | Trusted by Michelin Star Chefs | 2 Ounce

A ATLAS OLIVE OILS$116.545,318 rev

1y ago

Natures Choice Olive Oil 1ltr

Natures Choice$13.99106 rev

2y ago

Afia Extra Virgin Olive Oil Value Pack 1 Litre

Afia$32.8844 rev

3y ago

What buyers say about olive oil

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة41%

“Best quality”

الذوق العام21%

“Excellent taste”

يشم7%

“The aroma is fresh and inviting, and the taste is smooth and well-balanced”

القيمة مقابل المال6%

“Value for money”

تعليمات الطبخ5%

“It is suitable for basic cooking”

نكهة3%

“Very Good Quality and Flavor”

ملمس ناعم2%

“Delivers a smooth”

سهولة الاستخدام2%

“Easy to use”

نضارة2%

“Delivers a smooth, premium taste that elevates every dish—from fresh salads and pasta to authentic Mediterranean cuisine”

المكونات-إجمالاً1%

“Kozoliv is absolutely fantastic—rich in flavor, deliciously tender, and made with simple, natural ingredients”

What buyers complain about

يشم36%

“Foul smell”

الذوق العام19%

“Tasteless”

الجودة الشاملة11%

“Disappointing Quality”

نكهة7%

“the flavor is flat”

مخفف/مائي5%

“This feels like water”

التوابل5%

“Doesn't have that peppery taste you expect from a good quality olive oil”

لون3%

“the colour is almost yellowish while the original olive oil must be yellowish greenishand not light”

زيتي/دهني2%

“slightly greasy compared to better olive oils”

Common questions

Is olive oil profitable to sell on Amazon United Arab Emirates?: The niche generates $1.8M/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (68/100).
How competitive is the olive oil niche?: 23 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in olive oil?: Top complaints mined from reviews: يشم, الذوق العام, الجودة الشاملة. The return rate is 0.1%.
When does demand for olive oil peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the olive oil niche?: Listings span $8.93–$184.61; the average listing price is $46.92 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.