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Gum

Pass

Gum scores 68 out of 100, a Pass. Shoppers spend $392K a year here, search demand grew +27.8% this quarter, and returns run at 0.1% of orders.

Flapen Score
68
68 / 100
Top 3% of 419 Grocery niches · +16 vs the category median of 52
Market size
$392K/yr256K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
25%top-5 click share · 15 brands · 44 sellers

Flapen Score

Gum against its category

The dotted line is the Grocery average. Past it, Gum is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Gum 256K times last year and spent an estimated $392K. The top 5 brands take 85% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
6.3%
Market size, estimated
$392Ka year
Peak month
June1.8× the quietest month
Top search term
gum56K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $1.31 to $85.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $24.18 that is $6K to $12K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$1.31–$85.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #79 within Grocery. It carries 1,433 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
98%
Out of stock, average day
0.6%
Average rank
#79in Grocery
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,433per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$12K$24K$35K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

10%

  • MENTOS34%
  • Extra18%
  • Trident14%
  • PUR Gum13%
  • Wrigley's5%
  • Pure Fresh5%
  • Open — no brand owns it (9 brands, 10%)

Demand

Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gum56K/yr
  • chewing gum36K/yr
  • extra gum26K/yr
  • mentos23K/yr
  • xylitol gum18K/yr
  • extra chewing gum8K/yr
  • bubble gum11K/yr
  • mentos chewing gum11K/yr
  • extra8K/yr
  • trident gum9K/yr

Reviews and returns

What reviews say buyers love and hate about Gum

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Poor quality/ storage”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Gum questions

Answered from the same tracked data.