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68

gum

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 55Conversion 69Competition 90Returns 100Price range 82Avg price 95Brand share 34Review moat 52Quality gap 63

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.18

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$1.31–$85.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$392K

$392K/yr · 256K searches

Growth

Good+27.8%

90-day search growth — must beat 0% to launch

Review moat

Good1,433.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United Arab Emirates niche tracking, gum is a $392K/yr Amazon United Arab Emirates market (256K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gum market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
$484K–$605K
units × avg price
Conversion rate
6.3%
Avg BSR
#79
Page quality
0%
Prime
98%
Sponsored
38%
Out of stock
0.6%
Avg brand age
63 months
Avg seller age
71 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

44

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

10%

  • MENTOS34%
  • Extra18%
  • Trident14%
  • PUR Gum13%
  • Wrigley's5%
  • Pure Fresh5%
  • Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top gum search terms

  • gum56K/yr
  • chewing gum36K/yr
  • extra gum26K/yr
  • mentos23K/yr
  • xylitol gum18K/yr
  • extra chewing gum8K/yr
  • bubble gum11K/yr
  • mentos chewing gum11K/yr
  • extra8K/yr
  • trident gum9K/yr
All search terms

Top gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$12K6%$24K9%$35K12%$47K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gum

What buyers praise and complain about, mined from review topics.

What buyers love

الذوق العام33%

“Great taste”

الجودة الشاملة13%

“Good Quality”

القيمة مقابل المال12%

“Good product at a fair price”

نضارة10%

“Feel fresh”

الفوائد الصحية الشاملة8%

“love that they're healthy”

متانة8%

“the amount is huge it will last”

نكهة6%

“favorite flavor”

غرض الهدية4%

“Nice present”

يشم3%

“the smell is good”

قابلية التنفس2%

“Fresh breath”

What buyers complain about

الجودة الشاملة50%

“Poor quality/ storage”

بهتان اللون/تغير اللون50%

“discoloured gums with no return policy”

Top return reasons

نكهة100%

Common questions

Is gum profitable to sell on Amazon United Arab Emirates?
The niche generates $392K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (68/100).
How competitive is the gum niche?
15 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in gum?
Top complaints mined from reviews: الجودة الشاملة, بهتان اللون/تغير اللون. The return rate is 0.1%.
When does demand for gum peak?
Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the gum niche?
Listings span $1.31–$85.85; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.