gum
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.18avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$1.31–$85.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$392K$392K/yr · 256K searches
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Review moat
Good1,433.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Arab Emirates niche tracking, gum is a $392K/yr Amazon United Arab Emirates market (256K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gum market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $484K–$605K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 38%
- Out of stock
- 0.6%
- Avg brand age
- 63 months
- Avg seller age
- 71 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
44
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
25%
Top 20: 62%
Open market
10%
- MENTOS34%
- Extra18%
- Trident14%
- PUR Gum13%
- Wrigley's5%
- Pure Fresh5%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top gum search terms
- gum56K/yr
- chewing gum36K/yr
- extra gum26K/yr
- mentos23K/yr
- xylitol gum18K/yr
- extra chewing gum8K/yr
- bubble gum11K/yr
- mentos chewing gum11K/yr
- extra8K/yr
- trident gum9K/yr
Top gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mentos White Sugar Free Chewing Gum Sweet Mint Flavor 38pcs
MENTOS$6.264.6★177 rev

PUR Gum | Sugar Free Chewing Gum | 100% Xylitol | Vegan Aspartame Free Gluten Free & Diabetic Friendly | Natural Spearmint Flavored Gum 55 Pieces (Pack of 1)
PUR Gum$34.024.4★20,639 rev

Trident Spearmint Artifically Flavor Sugar Free Gum 14 Sticks علكة ترايدنت بالنعناع الصناعي بدون سكر
Trident$4.044.3★484 rev

PUR Gum | Sugar Free Chewing Gum | 100% Xylitol | Vegan Aspartame Free Gluten Free & Diabetic Friendly | Natural Cinnamon Flavored Gum 55 Pieces (Pack of 1)
PUR Gum$26.064.2★9,409 rev

Extra Gum Watermelon Sugar Free Chewing Gum 10 Pellets
Extra$1.984.2★30 rev
Newest
by launch date
Pure Fresh SugarFree Xylitol Chewing Gum Spearmint | 35Piece Jar Pack | AspartameFree GlutenFree Natural Flavor | LongLasting Freshness
Pure Fresh$10.661 rev

Wrigleys Extra Mega Spearmint Sugarfree Chewing Gum 51.5 g
WRIGLEY'S EXTRA$8.658 rev

Mentos Fresh Dive Soft Gum - Grape Flavor - 44pcs
MENTOS$13.7419 rev

Wrigleys Extra Peppermint Bottle
Extra$9.79502 rev

Trident Spearmint Artifically Flavor Sugar Free Gum 14 Sticks علكة ترايدنت بالنعناع الصناعي بدون سكر
Trident$4.04484 rev
Trending
90-day click momentum
Wrigleys Extra Mega Spearmint Sugarfree Chewing Gum 51.5 g
WRIGLEY'S EXTRA$8.654.8★

Pure Fresh SugarFree Xylitol Chewing Gum Spearmint | 35Piece Jar Pack | AspartameFree GlutenFree Natural Flavor | LongLasting Freshness
Pure Fresh$10.665.0★

Extra Gum Watermelon Sugar Free Chewing Gum 10 Pellets
Extra$1.984.2★

Mentos Fresh Dive Soft Gum - Grape Flavor - 44pcs
MENTOS$13.744.4★

Extra Wrigleys Sugar Free Bubble Mint Gums 84 g
Extra$10.784.5★
What buyers say about gum
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Good Quality”
“Good product at a fair price”
“Feel fresh”
“love that they're healthy”
“the amount is huge it will last”
“favorite flavor”
“Nice present”
“the smell is good”
“Fresh breath”
What buyers complain about
“Poor quality/ storage”
“discoloured gums with no return policy”
Top return reasons
Common questions
- Is gum profitable to sell on Amazon United Arab Emirates?
- The niche generates $392K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (68/100).
- How competitive is the gum niche?
- 15 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in gum?
- Top complaints mined from reviews: الجودة الشاملة, بهتان اللون/تغير اللون. The return rate is 0.1%.
- When does demand for gum peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the gum niche?
- Listings span $1.31–$85.85; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.