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Gum

Gum shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 3% of 419 Grocery niches · +16 vs the category median of 52

Market size 55Growth 55Conversion 69Competition 90Returns 100Price range 82Avg price 95Brand share 34Review moat 52Quality gap 63
This niche Category average · 419 niches

Is Gum profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Gum is a $392K/yr Amazon United Arab Emirates market (256K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 68/100.

Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.8% over the last 90 days and 6.3% of searches end in a purchase.

$392K

revenue / yr

Units sold / yr25K
Search volume / yr+27.8%256K
Conversion rate6.3%
Avg price$24.18

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers15 · 44
Top-5 product click share25%
Open market15%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement38%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews1,433

Top Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

$0$12K$24K$35K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

10%

  • MENTOS34%
  • Extra18%
  • Trident14%
  • PUR Gum13%
  • Wrigley's5%
  • Pure Fresh5%
  • Open — no brand owns it (9 brands, 10%)

Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume256KCVR6.3%Products65Brands15Top 5 Brands85%OOS Rate0.6%Rating4.4★Reviews1,433Avg BSR#79
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gum56K/yr
  • chewing gum36K/yr
  • extra gum26K/yr
  • mentos23K/yr
  • xylitol gum18K/yr
  • extra chewing gum8K/yr
  • bubble gum11K/yr
  • mentos chewing gum11K/yr
  • extra8K/yr
  • trident gum9K/yr

What reviews say buyers love and hate about Gum

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
الذوق العام33%

Great taste

الجودة الشاملة13%

Good Quality

القيمة مقابل المال12%

Good product at a fair price

نضارة10%

Feel fresh

الفوائد الصحية الشاملة8%

love that they're healthy

What buyers complain about

100% of reviews
الجودة الشاملة50%

Poor quality/ storage

بهتان اللون/تغير اللون50%

discoloured gums with no return policy

Gum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1نكهة
100%

Common Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gum 68/100 on Amazon United Arab Emirates — Worth a look. The niche generates $392K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +27.8% over the last 90 days.
Search demand for Gum on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.8× the quietest.