How competitive is the Sardines niche on Amazon United Arab Emirates?

21 brands and 28 sellers compete in Sardines on Amazon United Arab Emirates. The top 5 Sardines products take 26% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Sardines?

Sardines buyers on Amazon United Arab Emirates complain most about الذوق العام, القيمة مقابل المال, المنتج المعلن عنه مقابل المنتج الفعلي, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sardines niche?

Sardines sells for $43.21 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $2.47–$348.11. The average incumbent carries 326 reviews — the moat a new listing must climb.

Sardines

Sardines clears our launch bar: a $1.2M/yr market growing +18.0% this quarter with returns at 0.0%.

Flapen Score

Launch it

Top 1% of 419 Grocery niches · +22 vs the category median of 52

This niche Category average · 419 niches

Is Sardines profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sardines is a $1.2M/yr Amazon United Arab Emirates market (422K searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 74/100.

Sardines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +18.0% over the last 90 days and 6.8% of searches end in a purchase.

$1.2M

revenue / yr

Units sold / yr60K

Search volume / yr+18.0%422K

Conversion rate6.8%

Avg price$43.21

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers21 · 28

Top-5 product click share26%

Open market25%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 78 products

Top Sardines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fresh Sardines Small 500 g Approx. - Whole Cleaned

Price: $4.86
Rating: 4.2/5
Reviews: 82
Age: 3y ago

Al Alali Sardines in Sunflower Oil - 100 g

Price: $3.64
Rating: 4.1/5
Reviews: 128
Age: 7y ago

Sardines Big 500 g Approx. - Whole Cleaned

Price: $6.25
Rating: 3.9/5
Reviews: 86
Age: 3y ago

Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams

Price: $13.44
Rating: 4.5/5
Reviews: 14
Age: 11mo ago

FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)

Price: $9.82
Rating: 4.0/5
Reviews: 58
Age: 2y ago

Newest

by launch date

Sardines Olive Oil 120g Italy

Price: $8.91
Rating: 4.9/5
Reviews: 10
Age: 9mo ago

Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams

Price: $13.44
Rating: 4.5/5
Reviews: 14
Age: 11mo ago

Wild Planet Wild Sardines in Extra Virgin Olive Oil with Sea Salt Keto and Paleo EVOO 4.25 Ounce 6 Pack

Price: $159.39
Rating: 4.4/5
Reviews: 1,064
Age: 2y ago

FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)

Price: $9.82
Rating: 4.0/5
Reviews: 58
Age: 2y ago

Lulu Fresh Norwegian Salmon Fillet 350 g Approx.

Price: $31.44
Rating: 4.2/5
Reviews: 96
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

26%

Top 20: 63%

Open market

20%

Lulu45%
FRESHTOHOME12%
Al Alali7%
RIGA GOLD5%
Beach Cliff5%
Century Tuna5%

Sardines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume422KCVR6.8%Products78Brands21Top 5 Brands75%OOS Rate8.3%Rating4.2★Reviews326Avg BSR#16

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Sardines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish240K/yr -5.7%7.2% conv.
sardines67K/yr +47.1%4.1% conv.
sardines in olive oil29K/yr +66.9%2.0% conv.
سردين16K/yr +157.8%0.8% conv.
sardine15K/yr +81.1%3.6% conv.
fresh fish29K/yr -15.3%6.6% conv.
سمك9K/yr +13.6%3.3% conv.
fish fresh12K/yr +81.1%5.3% conv.
seafood5K/yr -10.3%1.3% conv.

What reviews say buyers love and hate about Sardines

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

الذوق العام43%

“Amazing taste”

الجودة الشاملة23%

“excellent quality”

نضارة10%

“Fresh prawns”

الفوائد الصحية الشاملة7%

“Very yummy and healthy”

الملمس/الاتساق-الإجمالي3%

“Good taste and texture”

What buyers complain about

89% of reviews

الذوق العام21%

“Tasteless”

القيمة مقابل المال13%

“Very expensive”

المنتج المعلن عنه مقابل المنتج الفعلي13%

“misleading info”

فاسد/فاسد/فاسد10%

“Not fresh”

زيتي/دهني8%

“Not Extra virgin olive oil”

Common Sardines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sardines 74/100 on Amazon United Arab Emirates — Launch it. The niche generates $1.2M/yr across 78 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved +18.0% over the last 90 days.