Sardines
PassSardines scores 74 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +18.0% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 74 / 100Top 1% of 419 Grocery niches · +22 vs the category median of 5274
- Market size
- $1.2M/yr422K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 26%top-5 click share · 21 brands · 28 sellers
Flapen Score
Sardines against its category
The dotted line is the Grocery average. Past it, Sardines is stronger. Inside it, weaker.
Market
The Sardines market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Sardines 422K times last year and spent an estimated $1.2M. The top 5 brands take 75% of clicks. Flapen scores it 74 out of 100, a Pass.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 422K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $1.2Ma year
- Peak month
- May1.4× the quietest month
- Top search term
- fish240K searches a year
02 · Price
A sale here is worth $43.21.
Listings sell for $43.21 on average, from $2.47 to $348.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $43.21 that is $22K to $32K a year per listing.
- Average price
- $43.21inside the $15 to $100 sweet spot
- Price range
- $2.47–$348.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $22K–$32K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #16 within Grocery. It carries 326 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 79%
- Out of stock, average day
- 8.3%
- Average rank
- #16in Grocery
- Average rating
- 4.16 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 326per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Sardines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fresh Sardines Small 500 g Approx. - Whole Cleaned
- Price
- $4.86
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 3y ago

Al Alali Sardines in Sunflower Oil - 100 g
- Price
- $3.64
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 7y ago

Sardines Big 500 g Approx. - Whole Cleaned
- Price
- $6.25
- Rating
- 3.9/5
- Reviews
- 86
- Age
- 3y ago

Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
- Price
- $13.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 11mo ago

FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)
- Price
- $9.82
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 2y ago
Trending
90-day click momentum
Wild Planet Wild Sardines in Extra Virgin Olive Oil with Sea Salt Keto and Paleo EVOO 4.25 Ounce 6 Pack
- Price
- $159.39
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 2y ago

Season Sardines in Pure Olive Oil 4.375-Ounce Tins (Pack of 12)
- Price
- $267.43
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 13y ago

Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
- Price
- $13.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 11mo ago

Beach Cliff Sardines in Water 3.75 oz Can (Pack of 12) - Wild Caught Sardines - 12g Protein per Serving - Gluten Free Keto Friendly
- Price
- $129.69
- Rating
- 4.4/5
- Reviews
- 2,848
- Age
- 6y ago

Al Alali Sardines in Sunflower Oil - 100 g
- Price
- $3.64
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 7y ago
Newest
by launch date
Sardines Olive Oil 120g Italy
- Price
- $8.91
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 9mo ago

Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
- Price
- $13.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 11mo ago

Wild Planet Wild Sardines in Extra Virgin Olive Oil with Sea Salt Keto and Paleo EVOO 4.25 Ounce 6 Pack
- Price
- $159.39
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 2y ago

FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)
- Price
- $9.82
- Rating
- 4.0/5
- Reviews
- 58
- Age
- 2y ago

Lulu Fresh Norwegian Salmon Fillet 350 g Approx.
- Price
- $31.44
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
28
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
26%
Top 20: 63%
Open market
20%
- Lulu45%
- FRESHTOHOME12%
- Al Alali7%
- RIGA GOLD5%
- Beach Cliff5%
- Century Tuna5%
Demand
Sardines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sardines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish240K/yr
- sardines67K/yr
- sardines in olive oil29K/yr
- سردين16K/yr
- sardine15K/yr
- fresh fish29K/yr
- سمك9K/yr
- fish fresh12K/yr
- seafood5K/yr
Reviews and returns
What reviews say buyers love and hate about Sardines
We read the reviews and the return reasons for every product selling here.
“Tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sardines questions
Answered from the same tracked data.









