sardines
Launch itA $1.2M/yr market growing +18.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$43.21avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great326.46avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.2M$1.2M/yr · 422K searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Price range
Okay$2.47–$348.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, sardines is a $1.2M/yr Amazon United Arab Emirates market (422K searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 74/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sardines market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $2.2M–$2.6M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 9%
- Out of stock
- 8.3%
- Avg brand age
- 48 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
28
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
26%
Top 20: 63%
Open market
20%
- Lulu45%
- FRESHTOHOME12%
- Al Alali7%
- RIGA GOLD5%
- Beach Cliff5%
- Century Tuna5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top sardines search terms
- fish240K/yr
- sardines67K/yr
- sardines in olive oil29K/yr
- سردين16K/yr
- sardine15K/yr
- fresh fish29K/yr
- سمك9K/yr
- fish fresh12K/yr
- seafood5K/yr
Top sardines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh Sardines Small 500 g Approx. - Whole Cleaned
Lulu$4.864.2★82 rev
Al Alali Sardines in Sunflower Oil - 100 g
Al Alali$3.644.1★128 rev
Sardines Big 500 g Approx. - Whole Cleaned
Lulu$6.253.9★86 rev
Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
RIGA GOLD$13.444.5★14 rev
FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)
FRESHTOHOME$9.824.0★58 rev
Newest
by launch date
Sardines Olive Oil 120g Italy
Delicius$8.9110 rev
Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
RIGA GOLD$13.4414 rev
Wild Planet Wild Sardines in Extra Virgin Olive Oil with Sea Salt Keto and Paleo EVOO 4.25 Ounce 6 Pack
Wild Planet$159.391,064 rev
FreshToHome Sardine Mathi Small (Whole cleaned) 500g (UAE)
FRESHTOHOME$9.8258 rev
Lulu Fresh Norwegian Salmon Fillet 350 g Approx.
Lulu$31.4496 rev
Trending
90-day click momentumWild Planet Wild Sardines in Extra Virgin Olive Oil with Sea Salt Keto and Paleo EVOO 4.25 Ounce 6 Pack
Wild Planet$159.394.4★
Season Sardines in Pure Olive Oil 4.375-Ounce Tins (Pack of 12)
Season$267.434.4★
Riga Gold Delicatesse Brisling Sardines in Extra Virgin Olive Oil 120 grams
RIGA GOLD$13.444.5★
Beach Cliff Sardines in Water 3.75 oz Can (Pack of 12) - Wild Caught Sardines - 12g Protein per Serving - Gluten Free Keto Friendly
Beach Cliff$129.694.4★
Al Alali Sardines in Sunflower Oil - 100 g
Al Alali$3.644.1★
What buyers say about sardines
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“excellent quality”
“Fresh prawns”
“Very yummy and healthy”
“Good taste and texture”
“reasonable size tin”
“Well cleaned”
What buyers complain about
“Tasteless”
“Very expensive”
“misleading info”
“Not fresh”
“Not Extra virgin olive oil”
“Mushy texture”
“Not in eatable condition”
“its dissolved into small pieces once you cook it with a bad taste”
“The ingredients on the product packaging are different than in the item description”
“Very poor quality”
Common questions
- Is sardines profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.2M/yr across 78 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Launch it (74/100).
- How competitive is the sardines niche?
- 21 brands and 28 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in sardines?
- Top complaints mined from reviews: الذوق العام, القيمة مقابل المال, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.0%.
- When does demand for sardines peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the sardines niche?
- Listings span $2.47–$348.11; the average listing price is $43.21 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.