Nespresso Capsules
PassNespresso Capsules scores 65 out of 100, a Pass. Shoppers spend $3.5M a year here, demand is soft, at -3.7% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 65 / 100Top 6% of 419 Grocery niches · +13 vs the category median of 5265
- Market size
- $3.5M/yr814K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 36%top-5 click share · 10 brands · 36 sellers
Flapen Score
Nespresso Capsules against its category
The dotted line is the Grocery average. Past it, Nespresso Capsules is stronger. Inside it, weaker.
Market
The Nespresso Capsules market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Nespresso Capsules 814K times last year and spent an estimated $3.5M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 814K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $3.5Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- coffee capsules224K searches a year
02 · Price
A sale here is worth $60.21.
Listings sell for $60.21 on average, from $9.65 to $203.20. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $60.21 that is $60K to $75K a year per listing.
- Average price
- $60.21inside the $15 to $100 sweet spot
- Price range
- $9.65–$203.20
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $60K–$75K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #172 within Grocery. It carries 2,669 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #172in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,669per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Nespresso Capsules products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Starbucks Variety Pack of 10 Flavors by Nespresso Coffee Pods (Pack of 10 Total 100 Capsules) [Amazon Exclusive]](https://m.media-amazon.com/images/I/51j-TJMebLL.jpg)
Starbucks Variety Pack of 10 Flavors by Nespresso Coffee Pods (Pack of 10 Total 100 Capsules) [Amazon Exclusive]
- Price
- $176.31
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 1y ago

Mood Espresso - Nespresso Compatible Aluminium Coffee Capsules Espresso 55g (10 Capsules)
- Price
- $9.65
- Rating
- 3.8/5
- Reviews
- 140
- Age
- 7y ago

Nespresso Capsules (Pack of 50)
- Price
- $178.18
- Rating
- 4.7/5
- Reviews
- 45,025
- Age
- 15y ago

Mood Espresso - Nespresso Compatible Aluminium Capsules (3 Flavors: Intenso Ristretto Organic Colombian) Pack of 9 (90 Capsules)
- Price
- $109.14
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 4y ago

Nespresso 50 Nespresso Capsules Original Line Espresso Coffee Capsules (Arpeggio Roma Ristretto Kazaar India 10 pods each 50 Servings)
- Price
- $167.26
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 5y ago
Trending
90-day click momentum
Nespresso Capsules Original Line Morning Lungo Blends Variety Pack Mild to Medium to Dark Roast Coffee 50-Count Coffee Pods
- Price
- $187.31
- Rating
- 4.8/5
- Reviews
- 6,667
- Age
- 6y ago

Mood Espresso - Ristretto Nespresso Compatible Aluminium Coffee Capsules (10 Capsules)
- Price
- $11.11
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 5y ago

Mood Espresso - Ristretto Nespresso Compatible Aluminium Capsules Pack of 9 (90 Capsules)
- Price
- $91.95
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 4y ago

Mood Espresso - Nespresso Compatible Aluminium Coffee Capsules Espresso 55g (10 Capsules)
- Price
- $9.65
- Rating
- 3.8/5
- Reviews
- 140
- Age
- 7y ago

Nescafe Farmers Origin Coffee Capsules - World Pack Edition (Colombia Brazil Africa and India) 44g x 4 sleeves (40 capsules)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch date
Nescafe Farmers Origin Coffee Capsules - World Pack Edition (Colombia Brazil Africa and India) 44g x 4 sleeves (40 capsules)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago
![Starbucks Variety Pack of 10 Flavors by Nespresso Coffee Pods (Pack of 10 Total 100 Capsules) [Amazon Exclusive]](https://m.media-amazon.com/images/I/51j-TJMebLL.jpg)
Starbucks Variety Pack of 10 Flavors by Nespresso Coffee Pods (Pack of 10 Total 100 Capsules) [Amazon Exclusive]
- Price
- $176.31
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 1y ago

Starbucks Blonde Espresso Roast by Nespresso Capsules 53g
- Price
- $19.95
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 2y ago

Starbucks Breakfast Blend by Nespresso Capsules 56g
- Price
- $21.39
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 2y ago

Starbucks Dark Espresso Roast by Nespresso (10 Capsules)
- Price
- $22.23
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
36
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
4%
- Mood Espresso26%
- Starbucks24%
- Nespresso23%
- Lavazza13%
- L'OR6%
- Nescafe3%
- Open — no brand owns it (4 brands, 4%)
Demand
Nespresso Capsules search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Nespresso Capsules search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee capsules224K/yr
- nespresso capsules264K/yr
- coffee pods39K/yr
- starbucks42K/yr
- espresso capsules33K/yr
- كبسولات قهوة29K/yr
- lavazza coffee capsules28K/yr
- coffee capsules nespresso18K/yr
- starbug coffee capsules21K/yr
- coffee capsule12K/yr
Reviews and returns
What reviews say buyers love and hate about Nespresso Capsules
We read the reviews and the return reasons for every product selling here.
“No taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nespresso Capsules questions
Answered from the same tracked data.









