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Nespresso Capsules

Pass

Nespresso Capsules scores 65 out of 100, a Pass. Shoppers spend $3.5M a year here, demand is soft, at -3.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 6% of 419 Grocery niches · +13 vs the category median of 52
Market size
$3.5M/yr814K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
36%top-5 click share · 10 brands · 36 sellers

Flapen Score

Nespresso Capsules against its category

The dotted line is the Grocery average. Past it, Nespresso Capsules is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Capsules market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Nespresso Capsules 814K times last year and spent an estimated $3.5M. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
814K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
7.2%
Market size, estimated
$3.5Ma year
Peak month
November1.6× the quietest month
Top search term
coffee capsules224K searches a year

02 · Price

A sale here is worth $60.21.

Listings sell for $60.21 on average, from $9.65 to $203.20. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $60.21 that is $60K to $75K a year per listing.

Average price
$60.21inside the $15 to $100 sweet spot
Price range
$9.65–$203.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
$60K–$75K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #172 within Grocery. It carries 2,669 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#172in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,669per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nespresso Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$106K$213K$319K$426K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 72%

Open market

4%

  • Mood Espresso26%
  • Starbucks24%
  • Nespresso23%
  • Lavazza13%
  • L'OR6%
  • Nescafe3%
  • Open — no brand owns it (4 brands, 4%)

Demand

Nespresso Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Nespresso Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee capsules224K/yr
  • nespresso capsules264K/yr
  • coffee pods39K/yr
  • starbucks42K/yr
  • espresso capsules33K/yr
  • كبسولات قهوة29K/yr
  • lavazza coffee capsules28K/yr
  • coffee capsules nespresso18K/yr
  • starbug coffee capsules21K/yr
  • coffee capsule12K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Capsules

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “الذوق العام”
29%of negative reviews mention “الذوق العام”
0.1%of orders come back
“No taste”
A buyer, on “الذوق العام”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nespresso Capsules questions

Answered from the same tracked data.