Chips
MaybeReturns run at only 0.0% of orders. But products sell for $7.77 on average, outside the sweet spot, so Chips is a Maybe.
- Flapen Score
- 60 / 100Top 16% of 419 Grocery niches · +8 vs the category median of 5260
- Market size
- $298K/yr650K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 30%top-5 click share · 11 brands · 20 sellers
Flapen Score
Chips against its category
The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.
Market
The Chips market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Chips 650K times last year and spent an estimated $298K. The top 5 brands take 91% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $298Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- chips317K searches a year
02 · Price
A sale here is worth $7.77.
Listings sell for $7.77 on average, from $0.64 to $45.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $7.77 that is $4K to $6K a year per listing.
- Average price
- $7.77under the $15 to $100 sweet spot
- Price range
- $0.64–$45.72
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
2% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #55 within Grocery. It carries 346 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 2%
- Prime listings
- 98%
- Out of stock, average day
- 0.3%
- Average rank
- #55in Grocery
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 346per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lays Salt Potato Chips Pack of 12 x 21 gm
- Price
- $9.38
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 6y ago

Oman Salad Chips 15g x 25 Pieces
- Price
- $11.92
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 3y ago

Doritos Sweet Chili Pepper Tortilla Chips 110 g
- Price
- $3.62
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 4y ago

Lays French Cheese Potato Chips 12 x 21 g
- Price
- $9.30
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 4y ago

LayS Chili Potato Chips 12 X 21 G
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 4y ago
Trending
90-day click momentum
Lays Chili Potato Chips 11g x 21
- Price
- $8.21
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 3y ago

Doritos Sweet Chili Pepper Tortilla Chips 110 g
- Price
- $3.62
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 4y ago

Tiffany Finns Potato Chips Cheddar Cheese Flavor 85 grams
- Price
- $3.30
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 3y ago

Lays Salt Potato Chips Pack of 12 x 21 gm
- Price
- $9.38
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 6y ago

LayS Chili Potato Chips 12 X 21 G
- Price
- $9.46
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 4y ago
Newest
by launch date
Lays Tomato Ketchup Potato Chips 11g x 21
- Price
- $9.20
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 2y ago

Lays Salt and Vinegar Potato Chips 11g x 21
- Price
- $9.11
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 2y ago

Sohar Plain Potato Chips 25 x 15g
- Price
- $12.07
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 3y ago

Lays Salt Potato Chips 11g x 21
- Price
- $8.92
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

Oman Pofak Chips 12g x 25 Pieces
- Price
- $7.81
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
20
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
6%
- Lay's44%
- Chips Oman16%
- Doritos12%
- Oman Mercantile Private Limited10%
- Tiffany8%
- Oman3%
- Open — no brand owns it (5 brands, 6%)
Demand
Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chips317K/yr
- lays50K/yr
- oman chips43K/yr
- oman38K/yr
- lays chips38K/yr
- عمان35K/yr
- شيبس25K/yr
- شبس22K/yr
- chips oman19K/yr
- chips & crisps8K/yr
Reviews and returns
What reviews say buyers love and hate about Chips
We read the reviews and the return reasons for every product selling here.
“Didn't like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chips questions
Answered from the same tracked data.









