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Chips

Maybe

Returns run at only 0.0% of orders. But products sell for $7.77 on average, outside the sweet spot, so Chips is a Maybe.

Flapen Score
60
60 / 100
Top 16% of 419 Grocery niches · +8 vs the category median of 52
Market size
$298K/yr650K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
30%top-5 click share · 11 brands · 20 sellers

Flapen Score

Chips against its category

The dotted line is the Grocery average. Past it, Chips is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chips market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chips 650K times last year and spent an estimated $298K. The top 5 brands take 91% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
5.9%
Market size, estimated
$298Ka year
Peak month
June1.4× the quietest month
Top search term
chips317K searches a year

02 · Price

A sale here is worth $7.77.

Listings sell for $7.77 on average, from $0.64 to $45.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $7.77 that is $4K to $6K a year per listing.

Average price
$7.77under the $15 to $100 sweet spot
Price range
$0.64–$45.72
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #55 within Grocery. It carries 346 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
98%
Out of stock, average day
0.3%
Average rank
#55in Grocery
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
346per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$9K$18K$27K$36K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

6%

  • Lay's44%
  • Chips Oman16%
  • Doritos12%
  • Oman Mercantile Private Limited10%
  • Tiffany8%
  • Oman3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chips317K/yr
  • lays50K/yr
  • oman chips43K/yr
  • oman38K/yr
  • lays chips38K/yr
  • عمان35K/yr
  • شيبس25K/yr
  • شبس22K/yr
  • chips oman19K/yr
  • chips & crisps8K/yr

Reviews and returns

What reviews say buyers love and hate about Chips

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “الذوق العام”
80%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't like the taste”
A buyer, on “الذوق العام”80% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Chips questions

Answered from the same tracked data.