How competitive is the Chips niche on Amazon United Arab Emirates?

11 brands and 20 sellers compete in Chips on Amazon United Arab Emirates. The top 5 Chips products take 30% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Chips?

Chips buyers on Amazon United Arab Emirates complain most about الذوق العام, فاسد/فاسد/فاسد, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chips niche?

Chips sells for $7.77 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $0.64–$45.72. The average incumbent carries 346 reviews — the moat a new listing must climb.

Chips

Chips shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 16% of 419 Grocery niches · +8 vs the category median of 52

This niche Category average · 419 niches

Is Chips profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Chips is a $298K/yr Amazon United Arab Emirates market (650K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 60/100.

Chips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.3% over the last 90 days and 5.9% of searches end in a purchase.

$298K

revenue / yr

Units sold / yr80K

Search volume / yr+16.3%650K

Conversion rate5.9%

Avg price$7.77

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 20

Top-5 product click share30%

Open market9%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 49 products

Top Chips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lays Salt Potato Chips Pack of 12 x 21 gm

Price: $9.38
Rating: 4.4/5
Reviews: 298
Age: 6y ago

Oman Salad Chips 15g x 25 Pieces

Price: $11.92
Rating: 4.6/5
Reviews: 118
Age: 3y ago

Doritos Sweet Chili Pepper Tortilla Chips 110 g

Price: $3.62
Rating: 4.5/5
Reviews: 84
Age: 4y ago

Lays French Cheese Potato Chips 12 x 21 g

Price: $9.30
Rating: 4.4/5
Reviews: 68
Age: 4y ago

LayS Chili Potato Chips 12 X 21 G

Price: $9.46
Rating: 4.4/5
Reviews: 52
Age: 4y ago

Newest

by launch date

Lays Tomato Ketchup Potato Chips 11g x 21

Price: $9.20
Rating: 4.5/5
Reviews: 170
Age: 2y ago

Lays Salt and Vinegar Potato Chips 11g x 21

Price: $9.11
Rating: 4.5/5
Reviews: 54
Age: 2y ago

Sohar Plain Potato Chips 25 x 15g

Price: $12.07
Rating: 4.3/5
Reviews: 108
Age: 3y ago

Lays Salt Potato Chips 11g x 21

Price: $8.92
Rating: 4.7/5
Reviews: 27
Age: 3y ago

Oman Pofak Chips 12g x 25 Pieces

Price: $7.81
Rating: 4.4/5
Reviews: 104
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

Lay's44%
Chips Oman16%
Doritos12%
Oman Mercantile Private Limited10%
Tiffany8%
Oman3%
Open — no brand owns it (5 brands, 6%)

Chips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume650KCVR5.9%Products49Brands11Top 5 Brands91%OOS Rate0.3%Rating4.4★Reviews346Avg BSR#55

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Chips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chips317K/yr +12.3%3.9% conv.
lays50K/yr +21.3%5.6% conv.
oman chips43K/yr +22.0%3.9% conv.
oman38K/yr +33.3%0.4% conv.
lays chips38K/yr +17.2%6.2% conv.
عمان35K/yr +28.7%0.0% conv.
شيبس25K/yr +18.3%1.9% conv.
شبس22K/yr +7.9%1.8% conv.
chips oman19K/yr +3.3%3.4% conv.
chips & crisps8K/yr +80.4%0.9% conv.

What reviews say buyers love and hate about Chips

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

الذوق العام55%

“Good taste”

نكهة12%

“Tasty”

التوابل10%

“Spicy and yummy”

الجودة الشاملة5%

“The product is good”

الفوائد الصحية الشاملة5%

“Healthy snack”

What buyers complain about

90% of reviews

الذوق العام80%

“Didn't like the taste”

فاسد/فاسد/فاسد10%

“Tastes old, probbaly poor storing”

Common Chips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chips 60/100 on Amazon United Arab Emirates — Worth a look. The niche generates $298K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +16.3% over the last 90 days.