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60

chips

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 45Conversion 66Competition 85Returns 100Price range 68Avg price 22Brand share 24Review moat 83Quality gap 55

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great345.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$0.64–$45.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$298K

$298K/yr · 650K searches

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad$7.77

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Arab Emirates niche tracking, chips is a $298K/yr Amazon United Arab Emirates market (650K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

chips market data

Units sold / yr
60K–80K
avg 500–750/product
Revenue / yr
$466K–$622K
units × avg price
Conversion rate
5.9%
Avg BSR
#55
Page quality
0%
Prime
98%
Sponsored
2%
Out of stock
0.3%
Avg brand age
57 months
Avg seller age
63 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

6%

  • Lay's44%
  • Chips Oman16%
  • Doritos12%
  • Oman Mercantile Private Limited10%
  • Tiffany8%
  • Oman3%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top chips search terms

  • chips317K/yr
  • lays50K/yr
  • oman chips43K/yr
  • oman38K/yr
  • lays chips38K/yr
  • عمان35K/yr
  • شيبس25K/yr
  • شبس22K/yr
  • chips oman19K/yr
  • chips & crisps8K/yr
All search terms

Top chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9K6%$18K9%$27K12%$36K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chips

What buyers praise and complain about, mined from review topics.

What buyers love

الذوق العام55%

“Good taste”

نكهة12%

“Tasty”

التوابل10%

“Spicy and yummy”

الجودة الشاملة5%

“The product is good”

الفوائد الصحية الشاملة5%

“Healthy snack”

حلاوة5%

“It's sweet with tomato taste”

القيمة مقابل المال5%

“Price is Good”

تجعد2%

“Crispy”

What buyers complain about

الذوق العام80%

“Didn't like the taste”

فاسد/فاسد/فاسد10%

“Tastes old, probbaly poor storing”

Common questions

Is chips profitable to sell on Amazon United Arab Emirates?
The niche generates $298K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the chips niche?
11 brands and 20 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in chips?
Top complaints mined from reviews: الذوق العام, فاسد/فاسد/فاسد. The return rate is 0.0%.
When does demand for chips peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the chips niche?
Listings span $0.64–$45.72; the average listing price is $7.77 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.