Skip to content

Chicken Wings

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $49K a year here, so Chicken Wings is a Maybe.

Flapen Score
59
59 / 100
Top 18% of 419 Grocery niches · +7 vs the category median of 52
Market size
$49K/yr23K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
55%top-5 click share · 16 brands · 21 sellers

Flapen Score

Chicken Wings against its category

The dotted line is the Grocery average. Past it, Chicken Wings is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Wings market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chicken Wings 23K times last year and spent an estimated $49K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
9.9%
Market size, estimated
$49Ka year
Peak month
November2.2× the quietest month
Top search term
chicken wings12K searches a year

02 · Price

A sale here is worth $21.39.

Listings sell for $21.39 on average, from $4.59 to $154.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.39 that is $2K to $5K a year per listing.

Average price
$21.39inside the $15 to $100 sweet spot
Price range
$4.59–$154.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #123 within Grocery. It carries 16 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
4.1%
Average rank
#123in Grocery
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
16per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

16 rising

Sellers

21

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

32%

  • Al Khazna17%
  • Generic16%
  • Alyoum13%
  • Jenan10%
  • Al Ain6%
  • A'SAFFA6%

Demand

Chicken Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Chicken Wings

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “نضارة”
50%of negative reviews mention “الحجم الكلي”
0.1%of orders come back
“Too small to serve as starter”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Chicken Wings questions

Answered from the same tracked data.