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Chicken Drumsticks

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $24K a year here, so Chicken Drumsticks is a Maybe.

Flapen Score
59
59 / 100
Top 18% of 419 Grocery niches · +7 vs the category median of 52
Market size
$24K/yr11K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
52%top-5 click share · 13 brands · 16 sellers

Flapen Score

Chicken Drumsticks against its category

The dotted line is the Grocery average. Past it, Chicken Drumsticks is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Drumsticks market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chicken Drumsticks 11K times last year and spent an estimated $24K. The top 5 brands take 66% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
13.6%
Market size, estimated
$24Ka year
Peak month
November1.3× the quietest month
Top search term
chicken drumsticks6K searches a year

02 · Price

A sale here is worth $16.70.

Listings sell for $16.70 on average, from $12.33 to $27.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.70 that is $2K to $4K a year per listing.

Average price
$16.70inside the $15 to $100 sweet spot
Price range
$12.33–$27.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #32 within Grocery. It carries 22 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#32in Grocery
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
22per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$977$2K$3K$4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

27%

  • Lulu17%
  • Generic15%
  • Al Ain Farms13%
  • Al Khazna12%
  • Sadia9%
  • FRESHTOHOME8%

Demand

Chicken Drumsticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Chicken Drumsticks

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt tasted good”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Chicken Drumsticks questions

Answered from the same tracked data.