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Candy

Maybe

Returns run at only 0.1% of orders. But demand is soft, at +4.2% this quarter, so Candy is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 419 Grocery niches · +9 vs the category median of 52
Market size
$262K/yr495K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
35%top-5 click share · 18 brands · 30 sellers

Flapen Score

Candy against its category

The dotted line is the Grocery average. Past it, Candy is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Candy 495K times last year and spent an estimated $262K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
4.3%
Market size, estimated
$262Ka year
Peak month
October2.9× the quietest month
Top search term
candy190K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $1.57 to $57.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $12.45 that is $6K to $9K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$1.57–$57.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #43 within Grocery. It carries 739 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#43in Grocery
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
739per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$10K$21K$31K$42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

28%

  • Chupa Chups27%
  • HARIBO12%
  • Yupi10%
  • MENTOS9%
  • Amos8%
  • Skittles7%

Demand

Candy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Candy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy190K/yr
  • حلويات41K/yr
  • sweets54K/yr
  • lollipop26K/yr
  • skittles21K/yr
  • candies29K/yr
  • lolipop14K/yr
  • sweet14K/yr
  • candy bulk13K/yr
  • حلويات مستوردة10K/yr

Reviews and returns

What reviews say buyers love and hate about Candy

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
50%of negative reviews mention “لون”
0.1%of orders come back
“Too much color”
A buyer, on “لون”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Candy questions

Answered from the same tracked data.