Brown Rice
MaybeReturns run at only 0.1% of orders. But shoppers spend only $84K a year here, so Brown Rice is a Maybe.
- Flapen Score
- 59 / 100Top 18% of 419 Grocery niches · +7 vs the category median of 5259
- Market size
- $84K/yr78K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 20 sellers
Flapen Score
Brown Rice against its category
The dotted line is the Grocery average. Past it, Brown Rice is stronger. Inside it, weaker.
Market
The Brown Rice market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Brown Rice 78K times last year and spent an estimated $84K. The top 5 brands take 61% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $84Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- brown rice67K searches a year
02 · Price
A sale here is worth $17.26.
Listings sell for $17.26 on average, from $7.01 to $48.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.26 that is $4K to $9K a year per listing.
- Average price
- $17.26inside the $15 to $100 sweet spot
- Price range
- $7.01–$48.78
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #32 within Grocery. It carries 247 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #32in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 247per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Brown Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Choice Natures Choice Brown Jasmine Rice 2Kg
- Price
- $11.95
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 6y ago

Daawat Fast Cooking Brown Rice 1Kg @
- Price
- $11.60
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 5y ago

WHITE LEAF Brown Jasmine Rice (AAA Premier Quality)|Instant Boost of Energy | Rich in Fibre Good for Diabetic People Helps Lower Blood Pressure|Healthy & Wholesome Rice for All Family Member - 5kg.
- Price
- $34.06
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 2y ago

Organic Tattva Brown Basmati Rice 1 kg
- Price
- $10.77
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3y ago

Tilda Brown Basmati Rice 1kg
- Price
- $15.11
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 7y ago
Trending
90-day click momentum
Back 2 Organics Brown Rice 1kg (Pack of 2) - Whole Grain Rice for Healthy Cooking (2kg Total)
- Price
- $48.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Nutrizain Brown Jasmine Rice 4lbs (1.8Kg) | Vacuum Packed for Longer Freshness | Gluten Free | High Fibre
- Price
- $13.46
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 5y ago

Organic Tattva Brown Basmati Rice 1 kg
- Price
- $10.77
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3y ago

Jasberry Organic Rice Mix Purple Rice Blend Whole Grain Superfood | Rich in Antioxidants Anthocyanins & Fiber for Healthy Meals & Bowls & Balanced Nutrition & Non-GMO Gluten-Free | 500g
- Price
- $15.71
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 7y ago

Siblings Brown Jasmine Whole Grain Rice 2Kg
- Price
- $15.15
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 5y ago
Newest
by launch date
Back 2 Organics Brown Rice 1kg (Pack of 2) - Whole Grain Rice for Healthy Cooking (2kg Total)
- Price
- $48.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

WHITE LEAF Brown Jasmine Rice (AAA Premier Quality)|Instant Boost of Energy | Rich in Fibre Good for Diabetic People Helps Lower Blood Pressure|Healthy & Wholesome Rice for All Family Member - 5kg.
- Price
- $34.06
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 2y ago

Silver Lotus Brown Rice 1 kg
- Price
- $7.08
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2y ago

Nutrizain Brown Jasmine Rice 1kg | Premium Fragrant Whole Grain Rice | Vacuum Packed for Freshness | Gluten Free | High Fibre | Low GI
- Price
- $7.01
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3y ago

Organic Tattva Brown Basmati Rice 1 kg
- Price
- $10.77
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
20
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
32%
- Daawat18%
- Natures Choice17%
- White Leaf9%
- Organic Tattva9%
- Tilda8%
- Nutrizain7%
Demand
Brown Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Brown Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brown rice67K/yr
- brown rice 5kg8K/yr
- brown basmati rice3K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Rice
We read the reviews and the return reasons for every product selling here.
“Poor quality black rice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Rice questions
Answered from the same tracked data.









