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Brown Rice

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $84K a year here, so Brown Rice is a Maybe.

Flapen Score
59
59 / 100
Top 18% of 419 Grocery niches · +7 vs the category median of 52
Market size
$84K/yr78K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 20 sellers

Flapen Score

Brown Rice against its category

The dotted line is the Grocery average. Past it, Brown Rice is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Rice market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Brown Rice 78K times last year and spent an estimated $84K. The top 5 brands take 61% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
6.2%
Market size, estimated
$84Ka year
Peak month
November1.4× the quietest month
Top search term
brown rice67K searches a year

02 · Price

A sale here is worth $17.26.

Listings sell for $17.26 on average, from $7.01 to $48.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.26 that is $4K to $9K a year per listing.

Average price
$17.26inside the $15 to $100 sweet spot
Price range
$7.01–$48.78
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #32 within Grocery. It carries 247 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#32in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
247per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Brown Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

20

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

32%

  • Daawat18%
  • Natures Choice17%
  • White Leaf9%
  • Organic Tattva9%
  • Tilda8%
  • Nutrizain7%

Demand

Brown Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Brown Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown rice67K/yr
  • brown rice 5kg8K/yr
  • brown basmati rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Rice

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Poor quality black rice”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Brown Rice questions

Answered from the same tracked data.