How competitive is the Brown Rice niche on Amazon United Arab Emirates?

17 brands and 20 sellers compete in Brown Rice on Amazon United Arab Emirates. The top 5 Brown Rice products take 59% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in Brown Rice?

Brown Rice buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, تعليمات الطبخ, رطب/جاف, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Brown Rice niche?

Brown Rice sells for $17.26 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $7.01–$48.78. The average incumbent carries 247 reviews — the moat a new listing must climb.

Brown Rice

Brown Rice shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 18% of 419 Grocery niches · +7 vs the category median of 52

This niche Category average · 419 niches

Is Brown Rice profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Brown Rice is a $84K/yr Amazon United Arab Emirates market (78K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 59/100.

Brown Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.7% over the last 90 days and 6.2% of searches end in a purchase.

$84K

revenue / yr

Units sold / yr8K

Search volume / yr+11.7%78K

Conversion rate6.2%

Avg price$17.26

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers17 · 20

Top-5 product click share59%

Open market39%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Top Brown Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natures Choice Natures Choice Brown Jasmine Rice 2Kg

Price: $11.95
Rating: 4.2/5
Reviews: 149
Age: 6y ago

Daawat Fast Cooking Brown Rice 1Kg @

Price: $11.60
Rating: 4.7/5
Reviews: 41
Age: 5y ago

WHITE LEAF Brown Jasmine Rice (AAA Premier Quality)|Instant Boost of Energy | Rich in Fibre Good for Diabetic People Helps Lower Blood Pressure|Healthy & Wholesome Rice for All Family Member - 5kg.

Price: $34.06
Rating: 4.0/5
Reviews: 27
Age: 2y ago

Organic Tattva Brown Basmati Rice 1 kg

Price: $10.77
Rating: 3.9/5
Reviews: 16
Age: 3y ago

Tilda Brown Basmati Rice 1kg

Price: $15.11
Rating: 4.5/5
Reviews: 237
Age: 7y ago

Newest

by launch date

Back 2 Organics Brown Rice 1kg (Pack of 2) - Whole Grain Rice for Healthy Cooking (2kg Total)

Price: $48.78
Rating: 5.0/5
Reviews: 1
Age: 1y ago

WHITE LEAF Brown Jasmine Rice (AAA Premier Quality)|Instant Boost of Energy | Rich in Fibre Good for Diabetic People Helps Lower Blood Pressure|Healthy & Wholesome Rice for All Family Member - 5kg.

Price: $34.06
Rating: 4.0/5
Reviews: 27
Age: 2y ago

Silver Lotus Brown Rice 1 kg

Price: $7.08
Rating: 4.8/5
Reviews: 13
Age: 2y ago

Nutrizain Brown Jasmine Rice 1kg | Premium Fragrant Whole Grain Rice | Vacuum Packed for Freshness | Gluten Free | High Fibre | Low GI

Price: $7.01
Rating: 4.5/5
Reviews: 37
Age: 3y ago

Organic Tattva Brown Basmati Rice 1 kg

Price: $10.77
Rating: 3.9/5
Reviews: 16
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

32%

Daawat18%
Natures Choice17%
White Leaf9%
Organic Tattva9%
Tilda8%
Nutrizain7%

Brown Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR6.2%Products21Brands17Top 5 Brands61%OOS Rate2.3%Rating4.3★Reviews247Avg BSR#32

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Brown Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brown rice67K/yr +14.2%5.9% conv.
brown rice 5kg8K/yr -6.6%2.3% conv.
brown basmati rice3K/yr -0.5%4.9% conv.

What reviews say buyers love and hate about Brown Rice

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

الجودة الشاملة50%

“Excellent quality”

الملمس/الاتساق-الإجمالي13%

“Texture is firm”

يشم13%

“The fragrance is rustic and relaxing”

سهولة المضغ/البلع13%

“feel good to chew”

What buyers complain about

75% of reviews

الجودة الشاملة33%

“Poor quality black rice”

تعليمات الطبخ33%

“It takes time to cook”

رطب/جاف8%

“dry to eat”

Common Brown Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brown Rice 59/100 on Amazon United Arab Emirates — Worth a look. The niche generates $84K/yr across 21 tracked products. Search demand moved +11.7% over the last 90 days.