How competitive is the Biscuits niche on Amazon United Arab Emirates?

25 brands and 29 sellers compete in Biscuits on Amazon United Arab Emirates. The top 5 Biscuits products take 23% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Biscuits?

Biscuits buyers on Amazon United Arab Emirates complain most about الذوق العام, حلاوة, رطب/جاف, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Biscuits niche?

Biscuits sells for $8.48 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $1.09–$68.53. The average incumbent carries 992 reviews — the moat a new listing must climb.

Biscuits

Biscuits shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 9% of 419 Grocery niches · +11 vs the category median of 52

This niche Category average · 419 niches

Is Biscuits profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Biscuits is a $423K/yr Amazon United Arab Emirates market (616K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 63/100.

Biscuits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.1% over the last 90 days and 8.1% of searches end in a purchase.

$423K

revenue / yr

Units sold / yr80K

Search volume / yr+4.1%616K

Conversion rate8.1%

Avg price$8.48

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers25 · 29

Top-5 product click share23%

Open market21%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 97 products

Top Biscuits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Britannia Vita Marie Gold Tea Time Biscuits Value Pack 8 x 66 g

Price: $8.64
Rating: 4.5/5
Reviews: 91
Age: 7y ago

Parle Gluco Original Biscuits 27 x 47 g

Price: $9.85
Rating: 4.5/5
Reviews: 93
Age: 5y ago

Tiffany Glucose Milk & Honey Biscuits 10x40g

Price: $5.49
Rating: 4.3/5
Reviews: 195
Age: 7y ago

Britannia Marie Gold Tea Time Biscuit 154 Gm (1 Pack)

Price: $2.71
Rating: 4.6/5
Reviews: 81
Age: 13y ago

Ritz Original Crackers 39.6g - Pack of 12

Price: $11.55
Rating: 4.6/5
Reviews: 1,173
Age: 3y ago

Newest

by launch date

Ritz Original Crackers 39.6g - Pack of 12

Price: $11.55
Rating: 4.6/5
Reviews: 1,173
Age: 3y ago

Belvita Klejia Biscuit With Cardamom Flavor 8 x 56 g

Price: $8.75
Rating: 4.3/5
Reviews: 531
Age: 3y ago

Tiffany Glucose Milk & Honey Biscuits 10 x 40 g

Price: $7.05
Rating: 4.4/5
Reviews: 47
Age: 3y ago

Parle-G Original Gluco Biscuits 47g x 12 Pieces

Price: $10.64
Rating: 4.8/5
Reviews: 32
Age: 3y ago

Coffee Joy Italian Moment Biscuit 39 g

Price: $1.63
Rating: 4.3/5
Reviews: 112
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

23%

Top 20: 55%

Open market

19%

Britannia32%
Tiffany27%
Parle11%
Mondelez International6%
Generic3%
Biscoff3%

Biscuits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume616KCVR8.1%Products97Brands25Top 5 Brands79%OOS Rate0.7%Rating4.4★Reviews992Avg BSR#90

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Biscuits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

biscuits262K/yr -0.3%4.9% conv.
cookies89K/yr +11.8%3.1% conv.
biscuit69K/yr +26.2%5.1% conv.
بسكويت25K/yr -6.4%1.3% conv.
بسكوت23K/yr +13.7%1.8% conv.
biscuits and cookies offer29K/yr -19.3%4.2% conv.
tiffany24K/yr +8.9%3.2% conv.
tiffany chocolate13K/yr +36.3%2.0% conv.
tiffany biscuits11K/yr +16.8%5.3% conv.
marie biscuit13K/yr -8.7%13.8% conv.

What reviews say buyers love and hate about Biscuits

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

الذوق العام42%

“Good taste”

الجودة الشاملة14%

“Good quality”

الخبز12%

“I love these cookies”

حلاوة9%

“They are sweet”

القيمة مقابل المال6%

“Best price”

What buyers complain about

85% of reviews

الذوق العام30%

“Bad taste”

حلاوة20%

“Not that much sweet”

رطب/جاف10%

“Very soggy”

مسحوق/متفتت5%

“Chocolate Crumbles”

نكهة5%

“It did not meet expectations, with flavor and texture feeling below average”

Common Biscuits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biscuits 63/100 on Amazon United Arab Emirates — Worth a look. The niche generates $423K/yr across 97 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +4.1% over the last 90 days.