Biscuits
MaybeReturns run at only 0.0% of orders. But products sell for $8.48 on average, outside the sweet spot, so Biscuits is a Maybe.
- Flapen Score
- 63 / 100Top 9% of 419 Grocery niches · +11 vs the category median of 5263
- Market size
- $423K/yr616K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 23%top-5 click share · 25 brands · 29 sellers
Flapen Score
Biscuits against its category
The dotted line is the Grocery average. Past it, Biscuits is stronger. Inside it, weaker.
Market
The Biscuits market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Biscuits 616K times last year and spent an estimated $423K. The top 5 brands take 79% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.
- Searches, last 12 months
- 616K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $423Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- biscuits262K searches a year
02 · Price
A sale here is worth $8.48.
Listings sell for $8.48 on average, from $1.09 to $68.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $8.48 that is $2K to $4K a year per listing.
- Average price
- $8.48under the $15 to $100 sweet spot
- Price range
- $1.09–$68.53
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #90 within Grocery. It carries 992 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #90in Grocery
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 992per listing
- Listings tracked
- 97
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Britannia Vita Marie Gold Tea Time Biscuits Value Pack 8 x 66 g
- Price
- $8.64
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 7y ago

Parle Gluco Original Biscuits 27 x 47 g
- Price
- $9.85
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 5y ago

Tiffany Glucose Milk & Honey Biscuits 10x40g
- Price
- $5.49
- Rating
- 4.3/5
- Reviews
- 195
- Age
- 7y ago

Britannia Marie Gold Tea Time Biscuit 154 Gm (1 Pack)
- Price
- $2.71
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 13y ago

Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago
Trending
90-day click momentum
Coffee Joy Italian Moment Biscuit 39 g
- Price
- $1.63
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago

Tiffany Delights Chocolate Chip Cookies 90g
- Price
- $3.47
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 7y ago

Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Britannia Bourbon Chocolate Flavoured Cream Biscuits 400g
- Price
- $8.01
- Rating
- 4.2/5
- Reviews
- 385
- Age
- 13y ago

Britannia Milk Bikies Sandwich Biscuits Cookie 100 g
- Price
- $1.85
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 7y ago
Newest
by launch date
Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Belvita Klejia Biscuit With Cardamom Flavor 8 x 56 g
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 531
- Age
- 3y ago

Tiffany Glucose Milk & Honey Biscuits 10 x 40 g
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 3y ago

Parle-G Original Gluco Biscuits 47g x 12 Pieces
- Price
- $10.64
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3y ago

Coffee Joy Italian Moment Biscuit 39 g
- Price
- $1.63
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
79%
Top 20: 98%
Top-5 click share
23%
Top 20: 55%
Open market
19%
- Britannia32%
- Tiffany27%
- Parle11%
- Mondelez International6%
- Generic3%
- Biscoff3%
Demand
Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscuits262K/yr
- cookies89K/yr
- biscuit69K/yr
- بسكويت25K/yr
- بسكوت23K/yr
- biscuits and cookies offer29K/yr
- tiffany24K/yr
- tiffany chocolate13K/yr
- tiffany biscuits11K/yr
- marie biscuit13K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuits
We read the reviews and the return reasons for every product selling here.
“Bad taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuits questions
Answered from the same tracked data.









