biscuits
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$1.09–$68.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good991.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$423K$423K/yr · 616K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, biscuits is a $423K/yr Amazon United Arab Emirates market (616K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
biscuits market data
- Units sold / yr
- 60K–80K
- avg 250–500/product
- Revenue / yr
- $509K–$678K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 0.7%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
29
Top-5 brand share
79%
Top 20: 98%
Top-5 click share
23%
Top 20: 55%
Open market
19%
- Britannia32%
- Tiffany27%
- Parle11%
- Mondelez International6%
- Generic3%
- Biscoff3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top biscuits search terms
- biscuits262K/yr
- cookies89K/yr
- biscuit69K/yr
- بسكويت25K/yr
- بسكوت23K/yr
- biscuits and cookies offer29K/yr
- tiffany24K/yr
- tiffany chocolate13K/yr
- tiffany biscuits11K/yr
- marie biscuit13K/yr
Top biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Britannia Vita Marie Gold Tea Time Biscuits Value Pack 8 x 66 g
Britannia$8.644.5★91 rev
Parle Gluco Original Biscuits 27 x 47 g
Parle$9.854.5★93 rev
Tiffany Glucose Milk & Honey Biscuits 10x40g
Tiffany$5.494.3★195 rev
Britannia Marie Gold Tea Time Biscuit 154 Gm (1 Pack)
Britannia$2.714.6★81 rev
Ritz Original Crackers 39.6g - Pack of 12
Mondelez International$11.554.6★1,173 rev
Newest
by launch dateRitz Original Crackers 39.6g - Pack of 12
Mondelez International$11.551,173 rev
Belvita Klejia Biscuit With Cardamom Flavor 8 x 56 g
Mondelez International$8.75531 rev
Tiffany Glucose Milk & Honey Biscuits 10 x 40 g
Tiffany$7.0547 rev
Parle-G Original Gluco Biscuits 47g x 12 Pieces
Parle$10.6432 rev
Coffee Joy Italian Moment Biscuit 39 g
Mayora$1.63112 rev
Trending
90-day click momentumCoffee Joy Italian Moment Biscuit 39 g
Mayora$1.634.3★
Tiffany Delights Chocolate Chip Cookies 90g
Tiffany$3.474.0★
Ritz Original Crackers 39.6g - Pack of 12
Mondelez International$11.554.6★
Britannia Bourbon Chocolate Flavoured Cream Biscuits 400g
Britannia$8.014.2★
Britannia Milk Bikies Sandwich Biscuits Cookie 100 g
Britannia$1.854.4★
What buyers say about biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Good quality”
“I love these cookies”
“They are sweet”
“Best price”
“Good food”
“Crispy and flavourful”
“Nice Vanilla flavour”
“can give for kids”
What buyers complain about
“Bad taste”
“Not that much sweet”
“Very soggy”
“Chocolate Crumbles”
“It did not meet expectations, with flavor and texture feeling below average”
“should be more fluffy”
“Biscuits were all stuck together”
“Not worth”
Common questions
- Is biscuits profitable to sell on Amazon United Arab Emirates?
- The niche generates $423K/yr across 97 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the biscuits niche?
- 25 brands and 29 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in biscuits?
- Top complaints mined from reviews: الذوق العام, حلاوة, رطب/جاف. The return rate is 0.0%.
- When does demand for biscuits peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the biscuits niche?
- Listings span $1.09–$68.53; the average listing price is $8.48 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.