Baby Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Baby Food is a Maybe.
- Flapen Score
- 58 / 100Top 22% of 419 Grocery niches · +6 vs the category median of 5258
- Market size
- $178K/yr158K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 26%top-5 click share · 8 brands · 28 sellers
Flapen Score
Baby Food against its category
The dotted line is the Grocery average. Past it, Baby Food is stronger. Inside it, weaker.
Market
The Baby Food market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baby Food 158K times last year and spent an estimated $178K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $178Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- baby food72K searches a year
02 · Price
A sale here is worth $16.18.
Listings sell for $16.18 on average, from $3.82 to $81.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $16.18 that is $2K to $4K a year per listing.
- Average price
- $16.18inside the $15 to $100 sweet spot
- Price range
- $3.82–$81.32
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #39 within Grocery. It carries 292 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #39in Grocery
- Average rating
- 4.56 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 292per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Baby Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hero Baby Rice and Chicken Jar for 9+ months 120 gm
- Price
- $4.29
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 7y ago

Gerber Organic Nutri Puffs Raspberry & Banana for Babies - Tin 35g (8m+)
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 430
- Age
- 6y ago

Hero Baby Biscuits For 6 Plus Months 180G
- Price
- $9.99
- Rating
- 4.3/5
- Reviews
- 468
- Age
- 7y ago

Hero Baby Mixed Vegetable Jar 171051 120G
- Price
- $3.99
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 7y ago

Hero Baby Mixed Fruit 125g
- Price
- $3.85
- Rating
- 4.4/5
- Reviews
- 168
- Age
- 7y ago
Trending
90-day click momentum
GERBER Organic Pouch Mango Peach Chickpeas Smash with Peas and Oats No added sugar No artificial flavors No preservatives. 110g (+8m)
- Price
- $9.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Gerber Organic Puree Pouch in Apple Banana Blueberry & Blackberry Value Pack (90g x 5)
- Price
- $31.22
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 2y ago

Gerber Graduates Puffs Cereal Snack Vanilla
- Price
- $24.93
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 13y ago

Kiddylicious Banana Mango & Passion Fruit Smoothie Melts Delicious Snacks for Kids Suitable for 12+ Months - 6g
- Price
- $4.17
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 8y ago

Gerber Puffs Banana 1.48 Oz.
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 5y ago
Newest
by launch date
GERBER Organic Pouch Mango Peach Chickpeas Smash with Peas and Oats No added sugar No artificial flavors No preservatives. 110g (+8m)
- Price
- $9.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Gerber Organic Puree Pouch in Apple Banana Blueberry & Blackberry Value Pack (90g x 5)
- Price
- $31.22
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 2y ago

Nestle Gerber Bio Mango Wheat & Oat 200g
- Price
- $24.13
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 2y ago

Gerber Organic Baby Food Puree Pouch Apple Blueberry & Oats Source of Vitamin C No added sugar No artificial flavors No preservatives 110g (6m+)
- Price
- $10.69
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

Gerber Organic Baby Food Puree Pouch Apple Mango & Oats Source of Vitamin C No added sugar No artificial flavors No preservatives 110g (6m+)
- Price
- $10.17
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
26%
Top 20: 61%
Open market
2%
- Gerber44%
- Hero Baby37%
- Kiddylicious8%
- Cerelac6%
- Nestle Coffee mate2%
- Nestle UAE LLC2%
- Open — no brand owns it (2 brands, 2%)
Demand
Baby Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4×
Search terms
Top Baby Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby food72K/yr
- gerber29K/yr
- gerber baby food21K/yr
- hero baby food12K/yr
- hero baby8K/yr
- gerber puffs6K/yr
- gerber organic baby food4K/yr
- baby foods3K/yr
- hero3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Food
We read the reviews and the return reasons for every product selling here.
“Quality is different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Food questions
Answered from the same tracked data.









