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Avocado

Fail

Prices span $2.60–$15.16, mostly outside the sweet spot, so Avocado is a Fail.

Flapen Score
45
45 / 100
Ranks 320 of 419 Grocery niches · −7 vs the category median of 52
Market size
$138K/yr95K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 11 sellers

Flapen Score

Avocado against its category

The dotted line is the Grocery average. Past it, Avocado is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Avocado 95K times last year and spent an estimated $138K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
14.1%
Market size, estimated
$138Ka year
Peak month
August2.1× the quietest month
Top search term
avocado81K searches a year

02 · Price

A sale here is worth $10.29.

Listings sell for $10.29 on average, from $2.60 to $15.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $10.29 that is $21K to $26K a year per listing.

Average price
$10.29under the $15 to $100 sweet spot
Price range
$2.60–$15.16
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$26K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #9 within Grocery. It carries 90 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#9in Grocery
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
90per listing
Listings tracked
11

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$41K$55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Lulu61%
  • Generic16%
  • Eat Me9%
  • Avomount9%
  • Plein Soleil4%
  • Armela2%

Demand

Avocado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Avocado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avocado81K/yr
  • avacado5K/yr
  • افوكادو2K/yr
  • avocado ready to eat6K/yr

Reviews and returns

What reviews say buyers love and hate about Avocado

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الذوق العام”
50%of negative reviews mention “القيمة مقابل المال”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit expensive though”
A buyer, on “القيمة مقابل المال”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Avocado questions

Answered from the same tracked data.