Americano
FailThe top 5 brands take 100% of clicks, so Americano is a Fail.
- Flapen Score
- 49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 5249
- Market size
- $82K/yr6K searches / yr
- 90-day growth
- +30.2%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 25 sellers
Flapen Score
Americano against its category
The dotted line is the Grocery average. Past it, Americano is stronger. Inside it, weaker.
Market
The Americano market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Americano 6K times last year and spent an estimated $82K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
19.4% of searches ended in a purchase last week.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +30.2%
- Conversion, latest week
- 19.4%
- Market size, estimated
- $82Ka year
- Top search term
- americano3K searches a year
02 · Price
A sale here is worth $72.96.
Listings sell for $72.96 on average, from $24.16 to $106.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $72.96 that is $7K to $18K a year per listing.
- Average price
- $72.96inside the $15 to $100 sweet spot
- Price range
- $24.16–$106.26
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #179 within Grocery. It carries 835 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 10.5%
- Average rank
- #179in Grocery
- Average rating
- 4.58 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 835per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Americano products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFE DOLCE GUSTO Café Americano Coffee Capsules 136g (16 Capsules 16 Cups)
- Price
- $30.31
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 3y ago

Nescafe Dolce Gusto Americano Coffee capsules (Pack of 3)
- Price
- $84.21
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 6y ago

Starbucks House Blend By Nescafe Dolce Gusto Medium Roast Coffee (3X12 Capsules)
- Price
- $74.70
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 6y ago

Starbucks House Blend by Nescafe Dolce Gusto Coffee 12 Capsules
- Price
- $24.16
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 6y ago

NESCAFE DOLCE GUSTO Americano Decaf Coffee Pods - total of 48 Coffee Capsules - Decaffeinated Coffee (3 Packs)
- Price
- $83.70
- Rating
- 4.7/5
- Reviews
- 860
- Age
- 3y ago
Trending
90-day click momentum![NESCAFE Dolce Gusto Cafe Americano Coffee Pods (Pack of 3 Total 48 Capsules) [Packaging may vary]](https://m.media-amazon.com/images/I/41qadF3R9KL.jpg)
NESCAFE Dolce Gusto Cafe Americano Coffee Pods (Pack of 3 Total 48 Capsules) [Packaging may vary]
- Price
- $106.26
- Rating
- 4.7/5
- Reviews
- 1,692
- Age
- 7mo ago

Nescafe Dolce Gusto Grande Intenso Coffee 16 Capsules Pack of 3 + 1 Free
- Price
- $96.27
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 3y ago

NESCAFE DOLCE GUSTO Americano Decaf Coffee Pods - total of 48 Coffee Capsules - Decaffeinated Coffee (3 Packs)
- Price
- $83.70
- Rating
- 4.7/5
- Reviews
- 860
- Age
- 3y ago

Nescafé Azera Americano Instant Ground Coffee Premium Blend Of Instant & Finely Ground Roasted Coffee Smooth Full-Bodied Flavour Rich Aroma - 75g
- Price
- $47.13
- Rating
- 4.8/5
- Reviews
- 3,584
- Age
- 12y ago

NESCAFE DOLCE GUSTO Café Americano Coffee Capsules 136g (16 Capsules 16 Cups)
- Price
- $30.31
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 3y ago
Newest
by launch date![NESCAFE Dolce Gusto Cafe Americano Coffee Pods (Pack of 3 Total 48 Capsules) [Packaging may vary]](https://m.media-amazon.com/images/I/41qadF3R9KL.jpg)
NESCAFE Dolce Gusto Cafe Americano Coffee Pods (Pack of 3 Total 48 Capsules) [Packaging may vary]
- Price
- $106.26
- Rating
- 4.7/5
- Reviews
- 1,692
- Age
- 7mo ago

NESCAFE DOLCE GUSTO Americano Coffee 16 Capsules Pack of 3
- Price
- $83.64
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago

Nescafe Dolce Gusto Grande Intenso Coffee 16 Capsules Pack of 3 + 1 Free
- Price
- $96.27
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 3y ago

NESCAFE DOLCE GUSTO Café Americano Coffee Capsules 136g (16 Capsules 16 Cups)
- Price
- $30.31
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 3y ago

Nescafe Dolce Gusto Americano Intenso 16 Capsules 132.8g Pack of 3
- Price
- $81.46
- Rating
- 4.7/5
- Reviews
- 1,247
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Nescafé Dolce Gusto48%
- Nescafe27%
- Starbucks25%
- Open — no brand owns it (0%)
Demand
Americano search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Americano
We read the reviews and the return reasons for every product selling here.
“Taste synthetic and off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Americano questions
Answered from the same tracked data.









