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Americano

Fail

The top 5 brands take 100% of clicks, so Americano is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$82K/yr6K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
81%top-5 click share · 3 brands · 25 sellers

Flapen Score

Americano against its category

The dotted line is the Grocery average. Past it, Americano is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Americano market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Americano 6K times last year and spent an estimated $82K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
19.4%
Market size, estimated
$82Ka year
Top search term
americano3K searches a year

02 · Price

A sale here is worth $72.96.

Listings sell for $72.96 on average, from $24.16 to $106.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $72.96 that is $7K to $18K a year per listing.

Average price
$72.96inside the $15 to $100 sweet spot
Price range
$24.16–$106.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #179 within Grocery. It carries 835 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
10.5%
Average rank
#179in Grocery
Average rating
4.58 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
835per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Americano products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Nescafé Dolce Gusto48%
  • Nescafe27%
  • Starbucks25%
  • Open — no brand owns it (0%)

Demand

Americano search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Americano

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “نكهة”
100%of negative reviews mention “الذوق العام”
0.1%of orders come back
“Taste synthetic and off”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Americano questions

Answered from the same tracked data.