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57

ajwa dates

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 8Conversion 70Competition 45Returns 100Price range 86Avg price 95Brand share 68Review moat 99Quality gap 85

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible28.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$34.31

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$64.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$65K

$65K/yr · 29K searches

Growth

Bad-35.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Arab Emirates niche tracking, ajwa dates is a $65K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ajwa dates market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$86K–$103K
units × avg price
Conversion rate
6.4%
Avg BSR
#57
Page quality
0%
Prime
100%
Sponsored
28%
Out of stock
3.1%
Avg brand age
39 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

28%

  • Bayara24%
  • Jomara14%
  • Lulu10%
  • Generic9%
  • Naturals8%
  • Kingdom Dates8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.8×

Top ajwa dates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about ajwa dates

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة60%

“Great quality”

حلاوة20%

“Just the right amount of sweetness”

الذوق العام10%

“Nice taste”

القيمة مقابل المال10%

“great price”

What buyers complain about

الجودة الشاملة50%

“Not very good quality”

تلوث33%

“Insects were inside”

سهولة المضغ/البلع17%

“Very hard and not easy to chew”

Common questions

Is ajwa dates profitable to sell on Amazon United Arab Emirates?
The niche generates $65K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the ajwa dates niche?
14 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in ajwa dates?
Top complaints mined from reviews: الجودة الشاملة, تلوث, سهولة المضغ/البلع. The return rate is 0.0%.
When does demand for ajwa dates peak?
Demand peaks in Feb–Mar; the busiest month runs 2.8× the quietest.
What does it cost to enter the ajwa dates niche?
Listings span $8.54–$64.64; the average listing price is $34.31 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.