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Ajwa Dates

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -35.0% this quarter, so Ajwa Dates is a Maybe.

Flapen Score
57
57 / 100
Top 25% of 419 Grocery niches · +5 vs the category median of 52
Market size
$65K/yr29K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
58%top-5 click share · 14 brands · 24 sellers

Flapen Score

Ajwa Dates against its category

The dotted line is the Grocery average. Past it, Ajwa Dates is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ajwa Dates market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ajwa Dates 29K times last year and spent an estimated $65K. The top 5 brands take 64% of clicks. Demand peaks in Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
6.4%
Market size, estimated
$65Ka year
Peak month
February2.8× the quietest month
Top search term
ajwa dates25K searches a year

02 · Price

A sale here is worth $34.31.

Listings sell for $34.31 on average, from $8.54 to $64.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $34.31 that is $3K to $9K a year per listing.

Average price
$34.31inside the $15 to $100 sweet spot
Price range
$8.54–$64.64
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Grocery. It carries 29 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#57in Grocery
Average rating
4.15 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
29per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ajwa Dates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

28%

  • Bayara24%
  • Jomara14%
  • Lulu10%
  • Generic9%
  • Naturals8%
  • Kingdom Dates8%

Demand

Ajwa Dates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Ajwa Dates

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very good quality”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Ajwa Dates questions

Answered from the same tracked data.