FBA prep is labeling, bagging, and shipment plans. Account ops is cases, reimbursements, and catalog hygiene. Score providers on each, as most excel at one.
Joel Turcotte Gaucher
Working with Agencies
Monthly retainer vs a la carte for listing optimization
Buy a one-off rewrite when the listing is the only fault and four weeks will show the result. Buy a retainer when it must move with ads, price, and season.
Joel Turcotte Gaucher
Working with Agencies
Monthly cost for outsourced Amazon management
Expect a flat fee tiered by product count. Ours runs $800 for one product to $2,400 for five, no revenue share. Price the channels covered, then compare quotes.
Joel Turcotte Gaucher
Working with Agencies
KPIs to compare agency vs in-house on Amazon
Score both on five numbers, unit contribution margin, blended acquisition cost, organic share, sell-through, and fix time. Revenue alone hides bought growth.
Joel Turcotte Gaucher
Working with Agencies
In-house Amazon team cost breakdown
Build the cost from four lines, salaries, software, creative, and the management time you lose. Hire in sequence, then compare the total against a flat fee.
Joel Turcotte Gaucher
Working with Agencies
Hybrid model for Amazon ops what works
Keep pricing, inventory, and supplier decisions inside and buy execution outside. Split by channel, never by task, with one owner per side and one report.
Joel Turcotte Gaucher
Working with Agencies
How to scale Amazon ads without overspending
Scale by adding places that still convert, not by raising budgets. Fund terms that already earn, move in steps you can read, and fix the page before any bid.
Joel Turcotte Gaucher
Working with Agencies
How to choose between Amazon agency and automation software
Software multiplies decisions you already know how to make. An agency supplies them. The deciding number is hours, not dollars, so score both on one sheet.
Joel Turcotte Gaucher
Working with Agencies
How to audit my Amazon PPC before choosing a provider
Pull 90 days of search term data. Find brand-name share, spend on terms that never convert, how ACoS is measured, and break-even. Bring all four to the pitch.
Joel Turcotte Gaucher
Working with Agencies
How to audit an Amazon agency’s results
Pull numbers from Seller Central, not their deck. Compare contribution profit, organic share, and ad efficiency over matched windows, then ask who did the work.
