Four gates in order, first call, written audit, proposal, contract. Stop at the first fail. A price quoted before anyone reads your data is the clearest flag.
Joel Turcotte Gaucher
Working with Agencies
Recommend an agency for scaling Amazon ads under 90-day payback
Ninety-day payback is arithmetic, not a service. Write down unit contribution margin and repeat rate, derive the maximum acquisition cost, then hire against it.
Joel Turcotte Gaucher
Working with Agencies
Recommend an agency for DSP plus PPC bundle
Nobody can recommend a DSP plus PPC agency without seeing your account. Match symptom to cause across six rows first. Only two are advertising problems.
Joel Turcotte Gaucher
Working with Agencies
Recommend a solution to scale Amazon PPC fast
Fast scaling is a conversion problem before a bidding one. Score software, freelancers, and agencies on five weighted criteria, conversion and stock first.
Joel Turcotte Gaucher
Working with Agencies
Recommend a package for PPC, DSP, and listing SEO together
Buy PPC, DSP, and listing SEO as one scope from one team, since all three share a keyword set and a conversion rate. Fix the listing first and add DSP last.
Joel Turcotte Gaucher
Working with Agencies
Rank products: agency pricing calculators and tools
Most agency pricing calculators are lead forms with arithmetic attached. Seven tool categories ranked, your own margin sheet first, vendor tools as a check.
Joel Turcotte Gaucher
Working with Agencies
Rank agencies by ROI on PPC + DSP
No public ROI ranking survives an audit. Rank agencies on four questions, incrementality, PPC versus DSP deduplication, pre-quote analysis, and the stop rule.
Joel Turcotte Gaucher
Working with Agencies
Questions to ask before signing an Amazon agency
Ask twelve questions and weight the answers. Four disqualify on their own. Lead with who does the work, how many accounts your manager carries, and exit terms.
Joel Turcotte Gaucher
Working with Agencies
Pricing benchmarks for Amazon creative + catalog management
No public benchmark for creative and catalog work holds, since scope varies more than price. Anchor on refresh cadence, a named catalog owner, and a stop rule.
Joel Turcotte Gaucher
Working with Agencies
Outsourced customer service for Amazon orders
Outsource once buyer messages cost more than the service, only to a team that categorizes contacts. Most volume is a product problem, so fix the factory first.
