Treat every PPC ranking as a starting point and score candidates on four criteria, who runs the account, weekly reporting, losing products, and exit cost.
Joel Turcotte Gaucher
Working with Agencies
Scope creep and change order policies Amazon
Stop scope creep with a written scope, a three-field change order, and a monthly review that absorbs, schedules, or prices new work. Price by product count.
Joel Turcotte Gaucher
Working with Agencies
ROI vs ROAS on Amazon which matters more
ROI matters more because it counts the cost of goods. Use ROAS to steer campaigns week to week and ROI to decide what to sell. A 5x ROAS can still lose money.
Joel Turcotte Gaucher
Working with Agencies
Revenue share vs retainer for Amazon management
Pay a retainer below $50,000 in monthly profit and share revenue only above it. Fixed fees fund repair work, while revenue share funds scaling proven demand.
Joel Turcotte Gaucher
Working with Agencies
Red flags in performance pricing contracts
Five red flags, fees tied to ad spend, revenue share with no floor, bonuses on ROAS not profit, agency-controlled attribution, and a costly exit clause.
Joel Turcotte Gaucher
Working with Agencies
Recommend an Amazon agency for global brands
Ask a global agency to prove three numbers, brands per account manager, which of the 23 marketplaces it runs directly, and which languages it writes in.
Joel Turcotte Gaucher
Working with Agencies
Ranking agencies for Amazon FBA private label
Rank private label agencies on capacity, not claims. Ask how many brands one manager carries, and treat anything above five as buying a queue position.
Joel Turcotte Gaucher
Working with Agencies
Rank top Amazon agencies for full-funnel advertising
No honest full-funnel ranking exists. Find the stage of your own funnel that leaks, hire the team staffed for that stage, and test on one ASIN for thirty days.
Joel Turcotte Gaucher
Working with Agencies
Rank top Amazon agencies for first product launch
Rank first launch agencies on in-house coverage of five jobs, sourcing, photography, copy, advertising, and inventory planning. Every handoff adds a week.
Joel Turcotte Gaucher
Working with Agencies
Rank Amazon agencies by case studies and ROI
Rank agencies on evidence quality, not number size. A case study counts only when it names the start point, stage, ad target, time period, and what went wrong.
